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Discover the power of outbound marketing as Kien and Alex defy the stigma and overcome the challenges of personalization for higher email response rates and increased sales growth.
In this episode, you will learn how to:
- Boost your lead generation with effective outbound marketing strategies.
- Maximize your email outreach success with personalized cold email campaigns.
- Understand the symbiotic relationship between inbound and outbound marketing for exponential growth.
👉 Kien Tran and Alexander Ivanov are the co-founders of HyperGen, an outbound lead gen company that specializes in helping businesses close more deals through intent-based cold emails. With their expertise in digital marketing and a keen focus on personalized outreach, Kien and Alex have successfully scaled their agency by honing in on the power of cold email.
Marketers often overlook outbound strategies due to a feared negative stigma, or simply due to a lack of understanding of its potential.
Yet, when correctly executed, outbound strategies can introduce your brand to untapped markets, widen your audience pool, and enhance your company's overall growth trajectory. Alex and Kien highlighted the role of outbound marketing as an essential catalyst in creating brand awareness and stimulating growth in sales.
Here are some of the key topics that Alex, Kien and Paris discussed in this episode:
Marketers often overlook outbound strategies due to a feared negative stigma, or simply due to a lack of understanding of its potential.
Yet, when correctly executed, outbound strategies can introduce your brand to untapped markets, widen your audience pool, and enhance your company's overall growth trajectory. Alex and Kien highlighted the role of outbound marketing as an essential catalyst in creating brand awareness and stimulating growth in sales.
Here are some of the key topics that Alex, Kien and Paris discussed in this episode:
- 02:21 The story of how they started HyperGen
- 05:14 The stigma surrounding Outbound Marketing
- 07:30 The power of email personalization
- 09:25 Targeting the right audience
- 17:14 Nailing the ideal email sequence length
- 23:29 How can Inbound benefit from Outbound and vice-versa?
- 34:45 What's the future of Outbound and AI?
Creators and Guests
What is Paris Talks Marketing?
Cybersecurity & MSSP Growth, Unlocked.
We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.
Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.
Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.
Ready to outpace the competition? Drop us a message and let’s get rolling.