HUNGRY.

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲Building a brand = Jump off the cliff and build the plane on the way down“there are no set rules to build a challenger brand”Will and Josh, from Willy’s Pies live and breath those adagesBrash oblivion confidence -mixed with naive intelligencetempered with a big ol’ dose of cynical pragmatism good humourW...

Show Notes

Building a brand = Jump off the cliff and build the plane on the way down
“there are no set rules to build a challenger brand”
Will and Josh, from Willy’s Pies live and breath those adages
Brash oblivion confidence -
mixed with naive intelligence
  • tempered with a big ol’ dose of cynical pragmatism good humour
Willy’s Pies is the wonderful story of
action = momentum.
momentum = magic.
magic = more momentum = more magic.
Will, a chef at BRAT and St. John was furloughed, for long, he made taste-tantalising pies.
Will pie-peddled on pie-purveying bike around East London during Lockdown.
Josh, The Operator, joined Will in 2021, from double glaze windows to take Willy’s NEXT LEVEL
4 years later
  • Launched and got it wrong at Watford Football Club (tonnes of learnings here).
  • Secured Ian Wright as a key investor, collaborated with wagamama,
  • Won HUGE BRANDED listings at Arsenal Football Club, Fulham & Football Clubs
  • Launched into Ocado
Deeply believe Willy’s Pies are the NEXT BIG challenger brand.


ON THE MENU:
  1. How To Speed Up Supply Chain Jenga: Constantly Be Asking “What’s holding you up?”


  2. Why Willy’s East London Early Adopters Were A Super Power Until They’re Not - constantly think House Hold Brand from the Jump


  3. How to NOT Do A Deal With a Football Club: Painful Lessons from a deal with Watford that went Horribly Wrong (so much in this)


  4. Willy Pies Sticker Principle + Danny Meyer Move The Salt Principle - “How you do ONE thing is how you do EVERYTHING”


  5. The Delicate Dance of Working Back Margins + Working Forward Margins to Make the Pie Price Right.


  6. How Willy’s Got Branded on The Menu at Arsenal Football Club: Show. Don’t Tell.


  7. The Pride Principle: Why don’t let it fail” is a stronger motivation vs let’s make it work


Loved this one!!




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What is HUNGRY.?

HUNGRY is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.