Inside BS Show

In this show, I explain how public speaking events can help you gain leverage and improve your productivity. 

Now, what is meant by leverage?

When I mention leverage, I’m referring to your ability to work with optimum efficiency. Let me give you an example of what I mean.

Let’s say you want to reach clients through one-on-one networking. Well, you have three meal periods each day and 21 per week including weekends. If you dedicated half of them to business growth, you’d have breakfast, lunch, or dinner with someone about 10 or 11 times each week. 

From those 11 or so meetings, probably half of them will result in a referral. From 100 of these meetings in a month, you’ll get about 12 clients. That’s the best case scenario. Plus, you’re paying for those meals. This is certainly not what is meant by leverage when trying to get new clients.

Okay, now let’s look at public speaking events:

You book one speaking engagement each month in front of 150 people. Of these people, 10% connect with you and immediately engage you. Another 20-30%
engage you during the course of the next year. 

You invest the same amount of time and energy before and after the speaking engagement but you spend no money. That’s leverage.

Here are some other ways to gain leverage: 

- publishing
- strategic alliances
- advertising for lead generation
- direct mail
- educational events

Hopefully you now not only understand what is meant by leverage but you’ve also begun to think of ways to get more leverage. Whether it be public speaking events, publishing articles in trade journals, or forming strategic alliances, try one of these methods and boost your productivity.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Show Notes

In this show, I explain how public speaking events can help you gain leverage and improve your productivity. 

Now, what is meant by leverage?

When I mention leverage, I’m referring to your ability to work with optimum efficiency. Let me give you an example of what I mean.

Let’s say you want to reach clients through one-on-one networking. Well, you have three meal periods each day and 21 per week including weekends. If you dedicated half of them to business growth, you’d have breakfast, lunch, or dinner with someone about 10 or 11 times each week. 

From those 11 or so meetings, probably half of them will result in a referral. From 100 of these meetings in a month, you’ll get about 12 clients. That’s the best case scenario. Plus, you’re paying for those meals. This is certainly not what is meant by leverage when trying to get new clients.

Okay, now let’s look at public speaking events:

You book one speaking engagement each month in front of 150 people. Of these people, 10% connect with you and immediately engage you. Another 20-30%
engage you during the course of the next year. 

You invest the same amount of time and energy before and after the speaking engagement but you spend no money. That’s leverage.

Here are some other ways to gain leverage: 

- publishing
- strategic alliances
- advertising for lead generation
- direct mail
- educational events

Hopefully you now not only understand what is meant by leverage but you’ve also begun to think of ways to get more leverage. Whether it be public speaking events, publishing articles in trade journals, or forming strategic alliances, try one of these methods and boost your productivity.

Learn more about your ad choices. Visit megaphone.fm/adchoices

What is Inside BS Show?

Would you like to work with better clients, make more money, and build a business that gives you true freedom?

Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?

Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

These are your people. They've been where you are, and they've gone where you want to go. But most importantly, they feel your pain and can help it go away.

If you're an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.

On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

A new episode drops each Wednesday at 6 AM.

Want to connect with Dave? Call (305) 692-5531.

What are you waiting for? Join us ON THE INSIDE.