Unfounded - HE

Nobody in Israel knew what reusable period underwear was. Nobody was talking about it either.
Chen Tamir, founder of Modibodi Israel, didn’t just localize a global brand - she built a category from zero, in a conservative market, around a topic people didn’t have the language for yet.
This is a story about founding something twice. And about what it takes to say the quiet part loud.

What is Unfounded - HE?

Unfounded is a weekly podcast for business and creative leaders who look beyond the bottom line.
Hosted by David Laxer and Ofir Michaeli, 2 creative strategists with vast international experience, the podcast seeks to challenge conventions, tackle herd mentality and fight the abuse of industry buzzwords and lingo that often hide lack of vision and originality.