In this week's episode of The Floral Hustle podcast, Jeni shares her experience from a chaotic weekend with five weddings. From unexpected weather issues in Ecuador affecting rose supplies to logistical challenges and last-minute changes, Jeni delves into the importance of preparation, communication, and adaptability in the floral business. Tune in to learn valuable lessons and strategies for handling multiple events and ensuring client satisfaction even when everything seems to go wrong.
Timestamped Highlights:
- Jeni welcomes listeners and introduces the topic: managing a hectic five-wedding weekend.
[00:00:53] The Importance of Preparation - Discusses the impact of inadequate preparation and how creating space in the schedule can improve profitability and efficiency.
- A freeze in Ecuador affects rose supply; Jeni explains how she navigated sourcing issues with her wholesalers and the importance of having backup plans.
- Changes in wholesaler shipping schedules cause delays. Jeni emphasizes the need for early preparation and understanding of supplier logistics.
- Strategies for managing late deliveries and keeping freelance workers productive despite unforeseen delays.
[00:04:48] Communication with Freelancers - The significance of open communication with freelancers to ensure team morale and address any underlying issues.
[00:06:02] Setting Up Efficiently with Fiber Floral - Challenges with using fiber floral for installations and the importance of proper training and SOPs for team members.
- Resolving a major issue with missing hydrangeas by quickly sourcing from multiple wholesalers and ensuring accurate inventory checks.
- Overcoming difficulties with a new event structure and the importance of mock-ups and proper staffing during setups.
[00:11:12] Managing Water Retention in Floral Foam - Lessons learned from using fiber floral in vertical structures and ensuring proper water drainage to avoid issues.
[00:12:08] Standard Operating Procedures (SOPs) - The necessity of having a detailed SOP book for consistent processes and clear communication within the team.
- Jeni shares an incident involving a U-Haul and the importance of staying calm and focused during crises.
- Jeni reflects on the weekend’s challenges and successes, reiterating her love for the floral industry and the resilience it requires.
Key Takeaways:
- Preparation and creating space in your schedule are crucial for managing multiple events.
- Always have backup plans and understand the logistics of your suppliers.
- Open communication and clear SOPs are essential for team efficiency and morale.
- Flexibility and quick problem-solving skills are vital in the floral industry.
Listen Now: Subscribe to The Floral Hustle podcast on Apple Podcasts, Spotify, or your favorite podcast platform to never miss an episode. Join our community of flower enthusiasts and stay updated with the latest tips and stories from the floral world.
What is The Floral CEO?
Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO.
Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into:
Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events
Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners
High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients
Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench
CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing
Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements.
Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸
Connect & learn more:
Website & free resources: http://floralceo.com
Instagram & Facebook: @thefloralceo
Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time.
Website- floralceo.com
Social @thefloralceo.com