In this week's episode of The Floral Hustle podcast, Jeni shares her experience from a chaotic weekend with five weddings. From unexpected weather issues in Ecuador affecting rose supplies to logistical challenges and last-minute changes, Jeni delves into the importance of preparation, communication, and adaptability in the floral business. Tune in to learn valuable lessons and strategies for handling multiple events and ensuring client satisfaction even when everything seems to go wrong.
Timestamped Highlights:
- Jeni welcomes listeners and introduces the topic: managing a hectic five-wedding weekend.
[00:00:53] The Importance of Preparation - Discusses the impact of inadequate preparation and how creating space in the schedule can improve profitability and efficiency.
- A freeze in Ecuador affects rose supply; Jeni explains how she navigated sourcing issues with her wholesalers and the importance of having backup plans.
- Changes in wholesaler shipping schedules cause delays. Jeni emphasizes the need for early preparation and understanding of supplier logistics.
- Strategies for managing late deliveries and keeping freelance workers productive despite unforeseen delays.
[00:04:48] Communication with Freelancers - The significance of open communication with freelancers to ensure team morale and address any underlying issues.
[00:06:02] Setting Up Efficiently with Fiber Floral - Challenges with using fiber floral for installations and the importance of proper training and SOPs for team members.
- Resolving a major issue with missing hydrangeas by quickly sourcing from multiple wholesalers and ensuring accurate inventory checks.
- Overcoming difficulties with a new event structure and the importance of mock-ups and proper staffing during setups.
[00:11:12] Managing Water Retention in Floral Foam - Lessons learned from using fiber floral in vertical structures and ensuring proper water drainage to avoid issues.
[00:12:08] Standard Operating Procedures (SOPs) - The necessity of having a detailed SOP book for consistent processes and clear communication within the team.
- Jeni shares an incident involving a U-Haul and the importance of staying calm and focused during crises.
- Jeni reflects on the weekend’s challenges and successes, reiterating her love for the floral industry and the resilience it requires.
Key Takeaways:
- Preparation and creating space in your schedule are crucial for managing multiple events.
- Always have backup plans and understand the logistics of your suppliers.
- Open communication and clear SOPs are essential for team efficiency and morale.
- Flexibility and quick problem-solving skills are vital in the floral industry.
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What is The Floral Hustle?
Are you ready to grow your floral business not only in profits but in creativity and fulfillment? Listen as Jeni Becht a wedding and event designer of over 25 years shares all the juicy details of growing and evolving her floral business into one of passion, purpose, and financial freedom. She shares all the secrets with actionable tips and strategies so you can wake up inspired and on a path to profitability while feeling lighter and more aligned in work and life. Join Jeni in building your business while ditching the overwhelm, avoiding burnout, and feeling fulfilled in work and life.