Google finally told marketers to stop overthinking it. Naturally, that raised more questions than it answered.
In this episode of Permission to Rant, we dig into Google's official AI and SEO playbook, and everything marketers are still doing wrong anyway.
From the death of AEO and GEO as their own "thing," to why chasing paid link exchanges and brand mentions is just spam in a suit, to the difference between content that's actually useful and content that's just AI-generated filler with a listicle title.
Plus: a listener confession about burning more hours fighting with Claude and ChatGPT than it would've taken to just write the thing themselves, and why some companies are getting AI right by paying people to learn it.
No filter. Listener confessions included.
If you've ever built an "AI workflow" as a side project on top of your actual job, this one's for you.
Come rant with us.
Permission to Rant is a marketing podcast about B2B marketing, storytelling strategy, AI in marketing, and fixing broken content systems.
Hosted by Penny and Nike from Contentoo.
What is Permission to Rant?
Welcome to Permission to Rant, the video-first marketing talk show where marketers are the story — but never the problem.
Hosted by Penny and Nike from Contentoo, this is what happens when two marketers sit down, press record, and say the things everyone is thinking but no one is brave enough to post on LinkedIn.
Expect passionate rants about AI hype, broken workflows, stakeholder chaos, and the very human experience of trying to do good B2B marketing without losing your mind. Sometimes we meditate. Sometimes we spiral. Every episode lands on one clear takeaway: you are not the problem. Bad systems are.