In this episode of the CRO Spotlight Podcast, host Warren Zenna welcomes Hang Black, a seasoned revenue enablement expert, to discuss the transformative role of revenue enablement in modern businesses. Hang shares her inspiring journey from being a Vietnamese immigrant to becoming a leader in the field of revenue enablement. She emphasizes the importance of empowering and inspiring revenue teams to foster creativity and innovation. By sharing her personal and professional experiences, Hang highlights how organizations can equip their teams to be successful by moving beyond traditional training to a more holistic approach that includes empowerment and inspiration.
Hang also delves into the distinctions between sales enablement and revenue enablement, explaining how the latter encompasses a broader range of activities that contribute to overall revenue generation. She discusses the need for cross-functional collaboration between sales, marketing, and customer success teams, underscoring the importance of breaking down silos to create a more integrated and efficient revenue engine. Through engaging anecdotes and insights, Hang illustrates the value of storytelling in sales and how it can be used to build stronger connections with clients and prospects.
Additionally, the episode explores the potential of artificial intelligence in enhancing sales and revenue enablement efforts. Hang shares her perspective on AI as a tool to augment human capabilities rather than replace them, providing examples of how AI can be utilized to streamline processes and personalize customer interactions. As a thought leader in the field, Hang offers valuable advice for organizations seeking to implement effective revenue enablement strategies that drive growth and foster a culture of continuous learning and adaptation.
What is CRO Spotlight?
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Are you a CRO looking for insights and ideas from your peers? Are you a Revenue Leader with aspirations to become a Chief Revenue Officer? Are you a CEO looking to appoint a CRO to scale your business?
Welcome to the CRO Spotlight podcast, a weekly show featuring insights from Chief Revenue Officers, B2B Revenue Leaders and CEOs. Hosted by Warren Zenna, Founder and CEO of The CRO Collective, the show goes deep behind the scenes with the people who have been there, done that and have seen the results. The CRO Spotlight Podcast is an open, free-form conversation that digs into real issues that Revenue Leaders and CROs grapple with everyday.