> Lead.exe_

Customer Journey + CRM Data + Sales/Service LifeCycle + Brand Identity x Client Experience = Marketing Science. Or so says entrepreneur and data scientist Jason Pierce, founder of the company bearing that same name, having just passed its first decade of service to organizations across every industry type and operational demographic. At the heart of it all? Questions, listenership, & story-telling. Join co-hosts Brian Comerford & Nick Lozano as they explore topics related to analytics strategy, brand management, Google Ads, web presence, custom authoring, startup hurdles, and how to thrive during challenging economic times - believe it or not, among many other subjects - in this jam-packed informational episode with an executive leader who maintains Ironman triathletics as his sideline

Show Notes

Customer Journey + CRM Data + Sales/Service LifeCycle + Brand Identity x Client Experience = Marketing Science. Or so says entrepreneur and data scientist Jason Pierce, founder of the company bearing that same name, having just passed its first decade of service to organizations across every industry type and operational demographic. At the heart of it all? Questions, listenership, & story-telling. Join co-hosts Brian Comerford & Nick Lozano as they explore topics related to analytics strategy, brand management, Google Ads, web presence, custom authoring, startup hurdles, and how to thrive during challenging economic times - believe it or not, among many other subjects - in this jam-packed informational episode with an executive leader who maintains Ironman triathletics as his sideline.
 
Jason Pierce
The Marketing Science Department
 
00:00 Intro
02:38 Show Opening
03:00 The Importance of Data
06:49 Jason Bio
12:01 Marketing Working with IT
15:05 Educating Clients
18:56 CRM
30:58 Current Opportunities for Small Organizations
36:55 The Path of Entrepreneurship
46:51 Jason's Recommended Books
50:37 Where You Can Find Jason
Hosted By:
Brian Comerford
LinkedIn: https://www.linkedin.com/in/briancomerford/
Nick Lozano
LinkedIn: https://www.linkedin.com/in/nick-lozano/
Lead.exe is published bi-monthly on the 1st and the 15th of the month. Subscribe and leave us a review to lets us know how we are doing.
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YouTube: https://www.youtube.com/channel/UCjPXFiYVICXJSBW-ZoHBclg
Send us your feedback at info@leadexe.com

What is > Lead.exe_?

>Lead.exe_ is a podcast for anyone who wants to level-up their leadership skills and enhance their careers. Host Brian Comerford, Jon Abboud, and Nick Lozano explore leadership concepts through interviews with thought leaders from all walks of life, with a focus on technology and innovation, to bring you valuable and actionable insights.