Customer Journey + CRM Data + Sales/Service LifeCycle + Brand Identity x Client Experience = Marketing Science. Or so says entrepreneur and data scientist Jason Pierce, founder of the company bearing that same name, having just passed its first decade of service to organizations across every industry type and operational demographic. At the heart of it all? Questions, listenership, & story-telling. Join co-hosts Brian Comerford & Nick Lozano as they explore topics related to analytics strategy, brand management, Google Ads, web presence, custom authoring, startup hurdles, and how to thrive during challenging economic times - believe it or not, among many other subjects - in this jam-packed informational episode with an executive leader who maintains Ironman triathletics as his sideline
02:38 Show Opening
03:00 The Importance of Data
06:49 Jason Bio
12:01 Marketing Working with IT
15:05 Educating Clients
30:58 Current Opportunities for Small Organizations
36:55 The Path of Entrepreneurship
46:51 Jason's Recommended Books
50:37 Where You Can Find Jason
What is > Lead.exe_?
>Lead.exe_ is a podcast for anyone who wants to level-up their leadership skills and enhance their careers. Host Brian Comerford, Jon Abboud, and Nick Lozano explore leadership concepts through interviews with thought leaders from all walks of life, with a focus on technology and innovation, to bring you valuable and actionable insights.