Will This Chinese Alternative To Email Marketing Take Off? #436

Keeping tabs on up-and-coming trends in places like China and Japan can be a good indicator of what could take off in the west. One emerging trend? Private traffic. Because it turns out that in China, people don’t use email as much. So brands are turning to 1:1 messaging to fill the gaps. But is this something western markets would really want?

Show Notes

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• Why China's Version of Email Marketing Is So Effective
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What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.