Show Notes
In this episode I chat to Marques Brownlee also known as MKBHD, one of the largest and most respected tech YouTuber’s in the world with over 16 million subscribers. In the conversation we discuss the creator economy, the evolution of his business and how he’s stayed consistent and relevant on the platform over the past 10 years. Enjoy!
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01:23) Stating consistent over the last 13-14 years?
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03:30) The lifespan of a creator
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07:05) Your process for making YouTube videos
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09:07) What is the MKBHD business model?
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13:55) Approaching the relationship between money and lifestyle
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18:30) What’s your opinion on quality vs quantity?
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19:42) What does the org chart look like?
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22:47) The octopus analogy
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24:16) Are you still editing yourself?
14:49 What’s been the biggest challenge of having a team?
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25:45) How does your business operate?
30:03 Why a robot studio?
33:04 How did covid impact your business?
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45:01) How much do you care about analytics?
48:00 What’s your relationship with goals?
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50:33) Your dream video studio
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53:27) Do you worry about the longevity of creators?
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55:02) How are you thinking about shorts?
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01:01:00) Should we use clickbait titles for growth?
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01:09:29) Starting your podcast, Waveform
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What is Deep Dive with Ali Abdaal ?
Dr Ali Abdaal is the world’s most followed productivity expert and author of Feel-Good Productivity, the brand new book that reveals why the secret to productivity isn’t discipline, it’s joy. In his podcast, Deep Dive, Ali sits down with inspiring creators, thinkers, entrepreneurs and high performers to help listeners build lives that they love.
Ali’s cheerful style, positive approach, and well-researched content have made him a trusted voice when it comes to productivity. The internet means that we have access to more knowledge and information than ever before - but it can also be overwhelming. So, Ali and his expert guests focus on simple, scientifically proven, and actionable steps you can take to make real changes in your life.
Ali’s a firm believer that happiness isn’t the result of success - in fact, happiness is the key to success in the first place. Ali made this discovery while working as a doctor in a chaotic hospital ward. In the past, hard work had been the answer to every obstacle in his life. But no amount of hard work was going to combat panic and burnout.
So, Ali dedicated himself to figuring out a new approach to productivity - one that focuses on enjoying the journey and working towards truly meaningful goals. Deep Dive, with its authentic and engaging conversations, will give you all the insights you need to do just that.