The Authority Builder Podcast

A successful coffee shop must have great coffee. That’s a given, says Tom Vincent, founder of the Texas Coffee School. But, says Tom, a coffee shop has to offer so much more to bring in customers… and we’re not talking scones and biscotti or comfy couches. Tom outlines how to differentiate one coffee shop from all the others in today’s crowded marketplace. Those lessons apply to startups in any industry. The first one: your product is not what you’re really selling.

Show Notes

A successful coffee shop must have great coffee. That’s a given, says Tom Vincent, founder of the Texas Coffee School. 
 
But, says Tom, a coffee shop has to offer so much more to bring in customers… and we’re not talking scones and biscotti or comfy couches.
 
Tom outlines how to differentiate one coffee shop from all the others in today’s crowded marketplace. Those lessons apply to startups in any industry.  The first one: your product is not what you’re really selling.
 
Tune in to find out…
  • Why your business shouldn’t be like a Chinese restaurant
  • The eco-system of success
  • A simple secret for making the decision for your future customer
  • Having the best product in the industry doesn’t matter if you don’t do this
  • And more

What is The Authority Builder Podcast?

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States