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Last Black Friday/Cyber Monday was a total success for the Inked Gaming team. In just one weekend, they drove about a month’s worth of sales. Which is insane. But this year, they’re switching up their strategy based on learnings from 2019. On today’s episode, Ben brought on their in-house marketing guru, Sarah Berge, to find out what worked last year, what didn’t, and what they have up their sleeves for this BFCM.
Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.