In this episode, Jim and Jordan dive deep into creating ads that convert. Starting from asset essentials, they discuss product photography, lifestyle images, and UGC videos. They emphasize the significance of understanding customer personas and value propositions before creating ads. The video covers frameworks for ad testing, the importance of visual variety, and features real-world case studies, including e-commerce and B2B examples.Tune in for insights and strategies to boost your ad performance.
TOPICS DISCUSSED IN TODAY’S EPISODE
- Introduction and Agenda Overview
- Essential Assets for Effective Ad Creative
- Frameworks for Crafting Targeted Ads
- Visual Variety and Testing Strategies
- Iterating and Optimizing Ad Performance
- Case Studies and Real-World Examples
- AI Tools for Ad Creation
- Conclusion and Final Thoughts
Resources:
Additional episodes you might enjoy:
What is The Shopify Growth Show?
What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.