This week we have a throwback to an incredible convo with the co-founder of TRIP, Olivia Ferdi.
Maybe I am wrong.
For yonks I’ve been waxing ad nause about
Narrow and Deep.
Focus.
Do less, better.
Be a Meaningful specific.
It’s what every wonderful guest on the poddy teaches me.
TRIP ripped up the rule book.
Definition of outlier.
TRIP is for everyone and anyone, anywhere, anytime and everywhere.
TRIP is a coffee replacement. Booze replacement. Cocktail mixer. Meal Deal enhancer. Grab & Go.
All charged with a beautiful mission: Be Kind to your Mind.
Won listings at Co-op Sainsbury's, Waitrose & Partners, @Annabel’s, Soho House & Co
Olivia Ferdi is the latest guest on Hungry. Oh boy. You’re in for a treat.
ON THE MENU:
1. Why your brand must be chameleon to be a truly omni-channel brand – lessons from Annabel’s, Mayfair and Co-Op.
2. Why your brand should act as a PROMPT to unlock an emotion in people – TRIP own “Be Kind to Your Mind”
3. How TRIP won a Bill’s listing in 4 weeks – when one door shuts, open a window. Be fluid.
4. How to repurpose your brand and shelf space to unlock more occasions = more consumption = more £ wonga.
5. How TRIP raised £10 million quid – do you really need presentation a deck?
6. Why founders must actually seek and embrace stress it’s a gateway forward.
Every top food and drink founder reads our Newsletter - why wouldn't you?
https://hungryfeast.beehiiv.com/
Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos
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What is HUNGRY.?
HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth.
We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them.
We help you grow bigger, faster, stronger.
Over the last 6 years, we’ve chatted to some insane guests on the poddy:
Rory Sutherland, Seth Godin, Jamie Laing, Spencer
Matthews, Tom Kerridge, Sir John Hegarty,
The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco
Look, I’ll be blunt,
HUNGRY is NOT your normal podcast.
HUNGRY is NOT scripted and sterile Q&A interviews.
HUNGRY is for pretty much no one.
HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations.
got what it takes?
Buckle up. Strap in.
get ready to… FEED YOUR HUNGER