Ecomm Breakthrough

George Meressa is the Founder and CEO of Clear Ads, a London-based brands-focused Amazon advertising agency. George has over 10 years of digital advertising experience, working for Google, Amazon, Bing, LinkedIn, and Facebook pay-per-click platforms. Through these platforms, he’s partnered with hundreds of advertisers worldwide across various industries and sectors.  In this episode… In a saturated pool of Amazon marketplace sellers, brands aggressively search for creative methods to stand out against their competition. One guaranteed approach to consider is advertising using Amazon’s Demand-Side-Platform (DSP) to boost brand awareness. Amazon DSP ads enable advertisers to programmatically buy display, video, and audio ads both on and off Amazon, targeting existing and potential customers. However, Amazon sellers new to DSP shouldn’t expect an uptick in sales just by joining the platform. George Meressa, digital marketer-turned-Amazon DSP advertising expert, explains DSP advertising isn’t an effective strategy if a product is underperforming. To generate increasing sales, a product must produce at least 5000 impressions per month. If you’ve reached an impasse and are unsure of how to leverage advertising, you may need the services of a DSP advertising provider such as Clear Ads. At Clear Ads, Amazon DSP advertising experts help you identify your target audience, determine desirable product locations, and create advert content to maximize product visibility and sales. Additionally, Clear Ads cultivates consistent contact and provides monthly reports outlining your account’s productivity and performance.  In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews George Meressa, Founder and CEO of Clear Ads, to discuss the best DSP advertising strategies for growing a business. George explains the difference between DSP advertising and sponsored advertising, how to access Amazon DSP, and shares successful brand-growth case studies. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon George Meressa on LinkedIn Clear Ads Special Mention(s): Kevin King Howard Thai on LinkedIn Michael E. Gerber on LinkedIn The E Myth: Why Most Businesses Don’t Work and What to Do About It by Michael E. Gerber The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle Gary Vaynerchuk on LinkedIn Brandon Young on LinkedIn CampEcom Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai”

Show Notes

George Meressa is the Founder and CEO of Clear Ads, a London-based brands-focused Amazon advertising agency. George has over 10 years of digital advertising experience, working for Google, Amazon, Bing, LinkedIn, and Facebook pay-per-click platforms. Through these platforms, he’s partnered with hundreds of advertisers worldwide across various industries and sectors. 

In this episode…

In a saturated pool of Amazon marketplace sellers, brands aggressively search for creative methods to stand out against their competition. One guaranteed approach to consider is advertising using Amazon’s Demand-Side-Platform (DSP) to boost brand awareness. Amazon DSP ads enable advertisers to programmatically buy display, video, and audio ads both on and off Amazon, targeting existing and potential customers. However, Amazon sellers new to DSP shouldn’t expect an uptick in sales just by joining the platform.

George Meressa, digital marketer-turned-Amazon DSP advertising expert, explains DSP advertising isn’t an effective strategy if a product is underperforming. To generate increasing sales, a product must produce at least 5000 impressions per month. If you’ve reached an impasse and are unsure of how to leverage advertising, you may need the services of a DSP advertising provider such as Clear Ads. At Clear Ads, Amazon DSP advertising experts help you identify your target audience, determine desirable product locations, and create advert content to maximize product visibility and sales. Additionally, Clear Ads cultivates consistent contact and provides monthly reports outlining your account’s productivity and performance. 

In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews George Meressa, Founder and CEO of Clear Ads, to discuss the best DSP advertising strategies for growing a business. George explains the difference between DSP advertising and sponsored advertising, how to access Amazon DSP, and shares successful brand-growth case studies.

Resources mentioned in this episode:

Special Mention(s):

Related Episode(s):

What is Ecomm Breakthrough?

Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Whether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond.

Here's a small list of the topics we will cover:
- How to find new products to sell
- How to find good manufacturers
- How to manage cash flow
- Inventory management (shipping & logistics)
- Optimizing sales pages for conversion
- How to successfully launch a new product on Amazon.com
- Product ranking & optimization
- Amazon PPC management
- Implementing business operating systems
- Driving external traffic to Amazon
- Preparing to exit
- How to hire and build a team with A-Level talent
- Leadership skills