James Dooley: ChatGPT versus Claude versus Perplexity. Today I am joined with Dennis Yu, who has done a lot of split testing between the different LLMs. He works for a lot of different contractors on getting knowledge panels, improving local SEO, Maps, SEO rankings, and doing almost everything related to digital marketing. So today, because I have seen you doing this test in depth with regards to the pricing, the context window, and what works best, when you are doing the comparison between ChatGPT, Claude and Perplexity, which one comes out on top and why?

Dennis Yu: Well, let me show you, James Dooley. I am going to share my screen, which I see very few people actually doing. So rather than give you an opinion, let me show you what is going on. We spoke earlier about how ChatGPT has this Atlas browser that you can see here. Atlas is a Chromium browser, so as I am doing stuff like making Facebook posts or working, there is my calendar with meetings, we have a dashboard of different sites and whatnot, and I ask it to do things. What happens is this little window on the side opens up. Like here, we are chatting in LinkedIn. I can open up this window on the side and tell it to do different things. All kinds of stuff. And if it has access to my Google Photos and my email and whatever, it can do all these different things, which is awesome.

Dennis Yu: Here I am looking at my friend, who is basically almost a professional athlete. I said, how do we make his site better? Because it built the site and it did a great job. It gathered all his videos and repurposed them. I constantly say, okay, what else? I speak to it and then decide whether I want it to do it or not. In agent mode, it does it. I have spent about $20,000 in the last six months burning credits on ChatGPT via Atlas because of agent mode. Sometimes I go into pro mode where, when you first start a new project, you often want to go into pro, and that basically costs you about $150 in tokens. You can see the way the agent operates when you get the glistening dots. It starts to do different things, it starts to open tabs, and it starts to do work if it has the access and if you are clear about how you want to do stuff. This has been very good for the last seven months or so. I was very loyal to ChatGPT, even though I was burning $3,000 or $4,000 a month.

Dennis Yu: Then Claude came along, and I was one of those people saying I did not want to do the Claude thing because I had too many things going on. Now look. Do you see how many tabs I have open?

James Dooley: Yes.

Dennis Yu: I have got maybe 70 tabs open here. This is 128GB in a fully stacked MacBook Pro. You can see I have got 128GB and it is using 108. In Chrome it is about a gig per tab. You see these groups, these lines, like this blue line, that is a tab group. Here I have it auditing a series of websites and then turning those, pulling the transcript, and turning them into articles, writing emails to team members, paying invoices, and looking at themes. Claude is able to do the work in a slightly different way because it also starts opening tabs, but it is able to work longer.

Dennis Yu: Let me show you one where it is actually at work. Just to give you context, I said, I love the idea of building in public, which is what we have been doing. So I said go and look at all the stuff on how we do that and write this article about how we build in public. Find any article I have written about that topic, about how we document what we do, how we do that, how we store things in different ways, and how that propagates across the team and clients and all that. I speak to it and look, it tells me how many steps it took, it starts to document as it works, it takes screenshots, and then it makes recommendations. Then I say, okay, well, how do you make that better? It says, well, you should do this, this and that. Notice how it is more persistent. It takes 102 steps, and it might work for 40 or 50 minutes while doing these things. Then it comes back and tells me what it did.

Dennis Yu: Then I will come back and say, awesome, that is great work. Can you go ahead and write a meta article based on our meta article guidelines where we document what we do? Because obviously if we are talking about how we build in public and we share exactly how we do everything, it would be hypocritical not to write an article about how we do that. Then it goes to town. Then if I open another tab, I can say, I forgot what we were saying about writing meta articles. Can you go and look at our article on how to write articles? That has lots of examples of how we do that and how we define SOPs so that as our agents learn how to do stuff, they continue to update the document. It is recursive. They get better. They learn from themselves and we send agents to these articles. At the same time, we also have an article on how to write a definitive article, which is how to tune an SOP and how these different SOPs are linked together based on what we do for SEO and PPC and whatnot. So the more experience we have, the more Zoom calls we have, the more data we see from Google Business Profile and Ahrefs and whatnot, the system just learns from itself. The agents learn from themselves. They document everything and they document it in such a way that we can move everything to ChatGPT or to Gemini or to Grok because we have documented our knowledge outside of any particular system. So we are not locked in. Go ahead and audit the documentation. This is so meta, but go ahead and audit what we have done there and figure out how we can make this system even better. If we need to write another article about this that does not conflict with what we have already said, then please go ahead and do that.

Dennis Yu: This might go to work, James Dooley, for another hour or two. It will be very thoughtful and then it will come back. Sometimes I have a contest with myself to see how long I can get it to work. I have been able to get it to go up to about 700 steps and work for four or five hours, which you can imagine would be a huge token cost. That is my favourite place to work.

James Dooley: So are you doing everything now? Have you moved everything over to Claude with regards to workplace? So no Perplexity, no ChatGPT?

Dennis Yu: No, no. We have Perplexity here too. Perplexity has a Comet browser, and there are some pros and cons with Perplexity. One thing that Claude and ChatGPT cannot do very well is download and upload documents, but Perplexity kind of will. Here you can see when the blue dot is blinking, that means it is working. As I am getting it to do stuff, it is the same kind of thing where you see the assistant on the side and you are able to chat with it as you are doing work. You pop the thing open saying, hey, you see what I am doing here, go ahead and do this thing. So as I am sending emails or having it track vouchers or flights that are changing or someone’s wedding or calendar meetings, it will manage these things for me like a travel agent or a web developer. Rebuild this WordPress site. It will do all these things. The beauty is when I do this in Perplexity, which is a model of models, I can choose which model I want.

Dennis Yu: Right now, because of business use, 4.6 is the best one for people that do SEO. So when I have maxed out my Claude, because in Claude you have a session limit of five hours and a weekly limit, if I happen to reach that before the end of the session, rather than going to extra usage, which will burn you, I will switch over to Perplexity and then continue to use 4.6 out of Perplexity. That is how I am probably burning $50,000 a month in tokens and I am still paying $400 or $500 a month in total. I am the guy who goes to the buffet and just eats steak and lobster. I bankrupt the buffet.

James Dooley: That is a good way of putting it, to be fair. But if people are a business owner or a contractor and they are looking for simple measures, so they are doing the difference between ChatGPT, Perplexity and Claude, let us say they go all in on Claude and they are not going to be using the full usage. They are going to be paying the $200 a month, but they are not going to be using the full usage.

Dennis Yu: Yes. So you could start with the $20 a month plan, which is the basic Claude Pro. Then they have a 5x plan, which is only $100 a month. Start with the $20 a month plan. If you run out of credits, move up to the $100 plan and then move up to the 20x plan, which is their biggest individual plan, which gives you 20 times the credits of the regular Claude Pro. That is the $200 a month one. If you are able to use that up, and a lot of my friends that I have gotten onto it have lost sleep, like they say, Dennis Yu, damn you, I stayed up until 3am because what you showed me was so good and now I am hooked. Which is great. We are hooking people on the good drugs.

Dennis Yu: Just start out there. Start with things that are repetitive and well defined in your agency. Things that you do not like to do but need to do, like sending out weekly reports or pulling data together or auditing websites. Stuff that, if you have done it before, you can upload your previous examples. Or if you have a project management system like we do via Basecamp, I have it go through that. I probably have 700,000 emails in Gmail and in Basecamp we have 3,000 client projects over the years, and we just let it go to town on that. There is so much work that can be done. Now, any time I have an idea, all I need to do is think of it and just get it done. I do not even have to worry about prioritising. I just do it.

James Dooley: Yes. That is crazy. And with regards to simplicity of repurposing content or social media, how easy is it for someone to be pre-logged in to Twitter, LinkedIn and the others and then just have it posting there each day?

Dennis Yu: In fact, I will just show you. Do you want me to use ChatGPT or Claude or Perplexity?

James Dooley: Use Claude.

Dennis Yu: Claude. Okay. So Claude inside Chrome, which is where I am now. Let us just say I open up Claude while I am browsing Chrome. Then I say, James Dooley and I have made a lot of content, as you can see here, and it has been on YouTube and it is being partially repurposed. But I know we can repurpose things multiple ways because, from my point of view, the same content can be repurposed from his point of view and from my point of view. I want you to write multiple blog posts, you choose, on content that he and I have written together, because we are helping SEOs and agencies and digital marketing people stay on top of the latest trends. Right now, we are talking about the differences between Claude and ChatGPT and Perplexity and Grok and Gemini and whatnot. I want you to write an article that meets our BlitzMetrics article guidelines. For example, embed the YouTube videos, choose proper categories and tags inside WordPress, all that stuff you know that you need to do, go ahead and do that and make it better. Pull out the key quotes. If you need to create a diagram explaining a concept just to make it visually easier instead of just a bunch of text, go ahead and do that. You do not need my permission.

Dennis Yu: Then I want you to write a meta article explaining what you did. How many steps did it take? How long did it take? How many tokens would you estimate that we used? What would it have cost if we had to use the API to do that versus just using our Claude 20x Max account? Then estimate how many hours a human would have had to spend on that, whether it was a VA from the Philippines or a staff member in London, and do that thoroughly. Because when you are going to publish a number of these articles that are repurposing what we have already made, you are going to create a meta article about all these different pieces. Then I want you to cut out some of these snippets and post on my Facebook and my LinkedIn about what we did here. Then I want you to go into my LinkedIn and send a message to James Dooley explaining what we did in detail and feel free to admit that you are the Claude AI that is doing it.

Dennis Yu: So now it will go to work for a couple of hours.

James Dooley: That is crazy.

Dennis Yu: So you talk to it, and a lot of people do not realise that talking to it unlocks a whole different level because of the context you can provide.

James Dooley: Yes, for sure. Anyone who is watching this, look at the differences there that Dennis Yu is sharing. There are a lot of people out there on YouTube or blogs saying why one might be better than the other. Dennis Yu here shows the practical ways of being able to use Claude over Perplexity and ChatGPT, or alongside them. If you want any other videos like this, check out the links in the description. There are a dozen different videos where Dennis Yu explains all the different LLMs and what he is using them for. He dives deep straight into which AI platform is working best at present. He believes Claude for Chrome to be the best. Now, that could change in one to two months. So make sure you subscribe over to Dennis Yu. Dennis Yu, it has been an absolute pleasure.

Dennis Yu: Hey man, guys, jump in. There are so many changes and all that, but I am telling you, it is amazing. You will not believe how much you will love this stuff.