The Health Marketing Daily | EDEKA Joins Forces With Longevity Forum | Nestlé Looks To Develop New Products | Marks & Spencer Urges Government To

The Health Marketing Daily — August 19, 2026 In this episode: • Europe's largest food retailer is formally aligning its brand with the longevity movement — a signal that healthy ageing is now a mainstream retail strategy, not a niche supplement play. • Nestlé is deploying AI and nutrition science to build a dedicated product range for GLP-1 drug users — the biggest food-to-wellness category pivot from a major FMCG player yet. • M&S is lobbying the UK government to overhaul how fibre health claims are communicated to consumers — a regulatory and marketing story with direct implications for functional food and supplement labelling across Britain. • New research on artisan cheese microbes finding gut health benefits opens a compelling ingredient science narrative for probiotic and fermented food brands looking for fresh category credibility. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

What is The Health Marketing Daily?

The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.