CRO als nieuwe rol, waar start je die reis?, met Amber Taal (Riksja Travel)

Show Notes

Amber Taal is UX en CRO specialist bij reisorganisatie Riksja Travel. Ze is daar sinds juni 2018 onderdeel van het Digital Team op het hoofdkantoor in Leiden en optimaliseert de gebruikservaring op basis van klantinzichten uit webanalyses, user research en usability testing. Haar rol was helemaal nieuw en we vragen haar hoe ze van start is gegaan bij Riksja en waar ze prioriteiten aan gegeven heeft om het CRO programma op te zetten. Partners: > Effective Experiments: www.effectiveexperiments.com > Convert: www.convert.com/features > Buyerminds: www.buyerminds.com Aanvullende info over deze aflevering kun je vinden op https://www.cro.cafe/podcast/cro-als-nieuwe-rol-waar-start-je-die-reis

Creators & Guests

Host

Guido X Jansen

As a cognitive psychologist and award-winning CRO specialist, Guido has worked with global e-commerce companies such as eBay, Heineken, Sara Lee, ING, Randstad, Sanoma and Jacobs Douwe Egberts to turn their data and insights into continuous business growth.

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