Uncommon Brands

Sarah Vilensky is the founder and CEO of Blossom Essentials. In this episode, she shares how she’s used her digital marketing expertise to build a high-growth D2C skincare brand. 

Sarah shares her journey from affiliate marketing to addressing chronic dry skin with clean, non-toxic products. This episode is full of insights on how they navigate the crowded skincare market and details on their massive upcoming retail rollout into Walmart's Beauty Space.

What was covered:
  • Sarah's journey from affiliate marketing to founding a D2C brand.
  • The importance of authentic product expertise (addressing personal chronic dry skin).
  • The decision to shift from Amazon to owning the website/customer relationship.
  • How to build brand authority in the crowded clean beauty space.
  • The operational reality: Managing inventory and scaling supply chains.
  • Next Steps: The huge retail rollout into Walmart's Beauty Space

Blossom Essentials Links:
Website: https://tryblossom.com/
Instagram: https://www.instagram.com/try_blossom/  
Facebook: https://www.facebook.com/blossomessentials/  
TikTok: https://www.tiktok.com/@blossomessentialsskin 

Parker Nash Links: 
Website: parkertnash.com  
LinkedIn: Parker Nash

What is Uncommon Brands?

How do you build a DTC brand that breaks out in a noisy world?

The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain.

This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand.

Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.