GTM Made Simple

Today, we’re continuing our series on enterprise ABM, where we're digging deep into what account-based marketing looks like in some really large, complex, distributed organizations. Over the course of the series, we've had some fantastic conversations with some really interesting sales and marketing leaders in these large organizations. So, today, we’re excited to welcome our guest, Nick Panayi from DXC Technology. Here’s what we talked about: Why you can’t solve ABM with a tool Why marketers need to be embedded with sales...just like journalists are embedded with troops in a war zone Why every marketing tactic can be tailored for ABM And why you might want to consider ungating your content

Show Notes

Today, we’re continuing our series on enterprise ABM, where we're digging deep into what account-based marketing looks like in some really large, complex, distributed organizations.

Over the course of the series, we've had some fantastic conversations with some really interesting sales and marketing leaders in these large organizations. So, today, we’re excited to welcome our guest, Nick Panayi from DXC Technology.

Here’s what we talked about:

  • Why you can’t solve ABM with a tool
  • Why marketers need to be embedded with sales...just like journalists are embedded with troops in a war zone
  • Why every marketing tactic can be tailored for ABM
  • And why you might want to consider ungating your content

What is GTM Made Simple?

Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?