This story was originally published on HackerNoon at:
https://hackernoon.com/from-raw-html-dumps-to-a-cli-how-we-built-llazyemail.
The goal was to eliminate the repetitive work between writing an email and sending it.
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A $500 junior-dev script failed at scale during COVID's Black Friday rush. That failure became Lazy Email, built on $0.10/1,000-email SES.