being humn

This Being HUMN Episode Highlight comes from Episode 1: The 5 Biggest Marketing Mistakes, where Rob and Curt reveal why so many marketers waste money chasing tactics that don’t work.
They discuss:
  • Why desperation-mode marketing never delivers
  • The problem with chasing “silver bullet” solutions
  • How empathy and insight should guide your strategy
  • Practical steps to focus on tactics that actually drive growth
👉 Learn more about building strategy-first marketing at gowithhumn.com

Creators and Guests

Host
Curt Kuiper
Curt Kuiper is co-founder of HUMN, helping leaders clarify their message and lead with human-first marketing.
Host
Rob Monacelli
Rob Monacelli is co-founder of HUMN, helping brands clarify their message and connect with customers through human-centered, story-driven marketing.

What is being humn?

being humn, is a show about making marketing human again. Hosts Rob and Curt—co-founders of the HUMN agency—share real conversations, proven frameworks, and practical insights to help brands connect deeply with their customers. If you care about clarity, empathy, and marketing that actually works, this podcast is for you.