Stitch Fix has access to rich data and insights to understand consumers’ wants, needs and behaviors. Additionally, it harnesses the unique knowledge and expertise of its styling and merchandising teams to ensure it is striking the right balance between personalized service and surprise and delight.
During this episode of Retail Remix, Loretta Choy, Chief Merchandising and Client Services Officer of Stitch Fix, shares how the team:
- Blends the traditional art of merchandising and the science of data analysis to ensure clients feel seen and understood;
- How the Stitch Fix Style Forecast has become a pillar of the company’s approach to service and support; and
- Which trends from the Forecast will influence Stitch Fix’s merchandising decisions and even activation strategies through 2024.
RELATED LINKS
- Learn more about Stitch Fix
- See the latest Stitch Fix stories on Retail TouchPoints
- Read key takeaways from this Retail Remix episode
- Get your copy of the Style Forecast
What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.