What Works

What Works Trailer Bonus Episode 508 Season 1

EP 484: The Freedom to Buy

EP 484: The Freedom to BuyEP 484: The Freedom to Buy

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So, health insurance is in the news. And so is Americans' feelings about it. I got to wondering how we ended up with this terrible health insurance system in the United States. I uncovered a fascinating story about the marketing campaign that sunk Truman's national health insurance program in the 1940s. I also discovered some interesting parallels to popular marketing messages among today's influencers, gurus, and marketers.

Today's episode is a little trip through history that will hopefully put some of our current issues in perspective.

Footnotes:
Find an essay version of this episode at whatworks.fyi!
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What is What Works?

Work is central to the human experience. It helps us shape our identities, care for those we love, and contribute to our communities. Work can be a source of power and a catalyst for change. Unfortunately, that's not how most of us experience work—even those who work for themselves. Our labor and creative spirit are used to enrich others and maintain the status quo. It's time for an intervention. What Works is a show about rethinking work, business, and leadership for the 21st-century economy. Host Tara McMullin covers money, management, culture, media, philosophy, and more to figure out what's working (and what's not) today. Tara offers a distinctly interdisciplinary approach to deep-dive analysis of how we work and how work shapes us.