The Art of the Zag

Shane Snow and Sylvia Brindis lost their funding six weeks before shooting. They pivoted and built Fluff Piece, a kids' show that teaches media literacy—now on Amazon's Wonder Project. Can it save our kids from the fake news dystopia?

About Sylvia Brindis:
Sylvia Brindis is an actor, writer, and producer, and the co-creator and star of Fluff Piece, the media-literacy kids' series on Amazon's Wonder Project channel. She plays reporter Fiona Flash.

Chapters:
(00:00) Shane's hiatus: they made a TV show

(01:59) What Fluff Piece actually is

(04:31) Funding vanished 6 weeks out

(09:14) Why media literacy, and Blue Drink

(15:58) Make the whole season first

(26:03) Raising the money, selling the show

(38:02) Where AI helped and where it flopped

(52:00) Cognitive friction and closing zags


What is The Art of the Zag?

Best-selling authors and long-time buddies Shane Snow and Joe Lazer explore how to win by zagging when everyone else is zigging—in business and in life. Learn breakthrough strategies for building trust, telling better stories, and winning the AI Age from the world's most innovative founders, authors, and icons. Have an idea for a guest? Email guest@joelazer.com.

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