{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Intro\r",
      "startTime": 0,
      "endTime": 195.21
    },
    {
      "title": "– What Customer.io does and who they serve\r",
      "startTime": 195.21,
      "endTime": 255.21
    },
    {
      "title": "– Growth story: from bootstrapped to private equity-backed\r",
      "startTime": 255.21,
      "endTime": 375.21
    },
    {
      "title": "– Team size and breakdown of the 30-person marketing org\r",
      "startTime": 375.21,
      "endTime": 495.21
    },
    {
      "title": "– Balancing PLG and sales-led within one team\r",
      "startTime": 495.21,
      "endTime": 615.21
    },
    {
      "title": "– How the org is structured: focus teams vs. centers of excellence\r",
      "startTime": 615.21,
      "endTime": 735.21
    },
    {
      "title": "– Aligning team goals to sales motions and funnel stages\r",
      "startTime": 735.21,
      "endTime": 855.21
    },
    {
      "title": "– How Customer.io prioritizes internal marketing requests\r",
      "startTime": 855.21,
      "endTime": 975.21
    },
    {
      "title": "– Avoiding the “who bangs the table loudest” trap\r",
      "startTime": 975.21,
      "endTime": 1035.21
    },
    {
      "title": "– Cross-functional alignment with sales and product\r",
      "startTime": 1035.21,
      "endTime": 1155.21
    },
    {
      "title": "– KPI vs. OKR: how Customer.io uses both\r",
      "startTime": 1155.21,
      "endTime": 1340.88
    },
    {
      "title": "– Examples of key KPIs for the business\r",
      "startTime": 1340.88,
      "endTime": 1460.88
    },
    {
      "title": "– How OKRs cascade across the org\r",
      "startTime": 1460.88,
      "endTime": 1580.88
    },
    {
      "title": "– Why structured goal setting leads to better marketing impact\r",
      "startTime": 1580.88,
      "endTime": 1700.88
    },
    {
      "title": "– What channels are working: events are back\r",
      "startTime": 1700.88,
      "endTime": 1760.88
    },
    {
      "title": "– Examples of creative event formats that build community\r",
      "startTime": 1760.88,
      "endTime": 1880.88
    },
    {
      "title": "– Building pipeline without pitching at events\r",
      "startTime": 1880.88,
      "endTime": 2000.88
    },
    {
      "title": "– How Customer.io defines and tracks long-term influence\r",
      "startTime": 2000.88,
      "endTime": 2180.88
    },
    {
      "title": "– The decline of SEO and rise of AI-influenced buying\r",
      "startTime": 2180.88,
      "endTime": 2300.88
    },
    {
      "title": "– Why positioning is more important than ever\r",
      "startTime": 2300.88,
      "endTime": 2420.88
    },
    {
      "title": "– Product and marketing alignment in a modern org\r",
      "startTime": 2420.88,
      "endTime": 2540.88
    },
    {
      "title": "– Selling both the product and the roadmap\r",
      "startTime": 2540.88,
      "endTime": 2600.88
    },
    {
      "title": "– Jason’s one wish for marketers: better customer data\r",
      "startTime": 2600.88,
      "endTime": 2654.9
    },
    {
      "title": "– Personalization, adaptability, and breaking through the noise\r",
      "startTime": 2720.88,
      "endTime": 2654.9
    },
    {
      "title": "– Closing thoughts",
      "startTime": 2780.88,
      "endTime": 2654.9
    }
  ]
}