The Successful Contractor Podcast

“Coach Aaron” Behunin works with CertainPath contractors on improving their businesses when he’s not traveling the country, training electricians on the advanced communications and sales strategies required to deliver a 5-star residential electrical service call every time.  Coach Aaron’s understanding of that process is rooted in his nearly 20 years in residential electrical service, as a Master Electrician and high revenue producing one, as well. He’s been implementing and perfecting the CertainPath system for his entire career.  Today, his training is in high-demand, and every class sells out. 
 
In this show, Aaron will share advanced sales tips and strategies residential electricians can immediately implement to put homeowners at ease, better educate them, and ultimately generate more revenue.  Among the topics Aaron covers is how to… 
 
  • Build a strong mindset that allows you to win on every service call. 
  • Make a connection and maintain a connection with the homeowner at the beginning and throughout a call. 
  • Empathize and reassure the customer that you can alleviate their concern that day. 
  • Gain control of the call immediately by setting proper expectations early. 
  • Properly sell diagnostics in a way that both homeowners and electricians understand. 
  • Always gain the ability to perform a safety inspection on every call. 
  • Ask discovery questions to unveil what customers are thinking about potential repairs and upgrades to their home. 
  • Educate homeowners on the risks and rewards of any potential repair needed in the home. 
  • Dramatically increase your electrical club membership sales with some tangible steps. 
  • Properly transition from a ceiling fan call to a panel change-out opportunity.  
  • Overcome objections like, “I think I need to get other bids.” 
 
Plus, Aaron shares how the trades saved his life; why training must become a part of your company culture; how to actually make training fun; and why you should stop role-playing and instead do skills practice… (Because it’s easy, and I like it!) 
 
Show Notes 
The Successful Contractor Podcast is a part of the CertainPath family.  CertainPath builds successful home service businesses—and has for 25 years.  We do it by providing contractors with a proven path to success, professional coaching, software solutions, and a member community of 1,100+ strong. Doubling your sales, with a 20% net profit, and an inspiring company culture is ALL possible.  Let us show you the way.  
 
With CertainPath, Success is Made Certain.  
Visit www.mycertainpath.com for more information.  
 
FOLLOW CERTAINPATH: 
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Linkedin: https://www.linkedin.com/company/certainpath 
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Thank you to our sponsors: 
PulseM & Customer Lobby. As a valued CertainPath member, you're well aware that the recipe for success lies in the relationships you cultivate with your customers. We understand that nurturing these relationships can be a demanding task, especially when you're immersed in the day-to-day operations of running a business – it can even become draining. But, fear not! pulseM and Customer Lobby are here to save the day. After seamlessly integrating pulseM's industry leading reputation management capabilities with Customer Lobby's robust retention platform, you won’t know how you lived without them before! Whether you're focused on gathering online reviews or orchestrating targeted and timely postcards, emails, and text messages, pulseM and Customer Lobby come together to make the process of creating value at every customer touchpoint effortless. We've played a key role in helping countless CertainPath members, just like you, not only snag business but keep it for the long haul. If you're ready to build relationships that turn your customers into your biggest fans, ensuring they come back time and time again, pulseM and Customer Lobby are the secret weapons you've been waiting for. Discover our platform's capabilities with a free demo here: https://get.pulsem.me/pm-plus-certainpath. Start enhancing your customer relationships today! 
 
Redesign. Feeling overwhelmed by the ever-changing world of digital marketing? Redesign.co is here to simplify it for you. We focus on what matters: getting your business seen online. With our expertise in effective digital marketing solutions like Google Paid Ads and local SEO, we help your services get the attention they deserve. No jargon, no over-the-top promises, just solid strategies to boost your online presence.  Let's team up and give your business the online boost it needs! Reach out to partner with Redesign.co and stand out to potential customers when and where they are looking.  
 
Synchrony. Ever wonder how to calculate your true cost of financing and how to fit the price of financing into your business and pricing for products and services?  In Synchrony’s new and improved Toolbox website you can easily calculate your Cost of Credit, view educational videos and learn more about Synchrony’s digital tools.  Simply to go toolbox.syf.com to explore and learn more. 

What is The Successful Contractor Podcast?

Welcome to The Successful Contractor Podcast, Powered by CertainPath. A show for residential contractors about residential contractors… We chronicle business journeys, share insights, and celebrate successes in this wonderful industry.