Navigating Zero - Global Trade’s Powerful Wave of Change

Maritime Shipping continues to struggle with its data-driven digital transformation, perhaps due to the fact the global trade industry has many different regional capabilities, needs, mindsets, and conflicting incentives. These complexities may be why the shipping industry has been slow to adopt technology and reap the benefits of machine learning and AI.

In this episode, ZeroNorth’s Lora Jakobsen sits down with Danny Lange, VP of BI and AI at Google to discuss the potential of AI in shipping, the data flywheel effect, and how high-quality data collection could make all the difference for the future of the maritime trade industry.

Danny has an impressive resume – he's worked at Microsoft, Uber, Amazon, Unity, and General Motors, leading some of the most exciting data-driven innovations in AI and machine learning over the last thirty years. Danny has been at the forefront of groundbreaking initiatives around speech recognition, large-scale machine learning, and recently, the enablement of generative AI.

In this conversation, we tap into Danny's unique foresight into the world of technology.  He’s worked at a lot of digital-first companies and recognizes that shipping and the trade industry are siloed and traditional in many of their practices. Data science is used in modern maritime shipping, but machine learning requires a huge amount of data to train its models. We discuss how we can gather and standardize more data so that the industry can progress on its journey to zero emissions. 

There’s no denying we are facing a climate crisis, and all industries must do their part of Decarbonisation to reach zero emissions. Maritime trade is critical to today’s society but is also responsible for roughly 3% of all greenhouse gas emissions. A future where global trade reaches zero carbon emissions is possible, but how do we get there?

 In this podcast, we're sitting down with thought leaders to explore the inner workings of global trade and maritime shipping, their massive impact on our society, and the obstacles they face while navigating their way to zero carbon emissions.
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Navigating Zero is presented by Lora Jakobsen, Chief Purpose Activist at ZeroNorth.  ZeroNorth is a service platform helping the global shipping industry achieve optimal performance and reduce its carbon emissions, by blending advanced data-driven technology with human expertise. It was founded to lead the sustainable transition of global trade.

About Danny Lange: LinkedIn Profile
About ZeroNorth: Website
About Lora Jakobsen: LinkedIn Profile
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What is Navigating Zero - Global Trade’s Powerful Wave of Change?

Navigating Zero - Global Trade’s Powerful Wave of Change is a podcast from ZeroNorth that explores the significant challenges facing the maritime industry on its journey towards a sustainable future. There’s no denying we are facing a climate crisis, and all industries must do their part to reach zero emissions. Maritime trade is critical to today’s society but is also responsible for roughly 3% of all greenhouse gas emissions. A future where global trade reaches zero carbon emissions is possible, but how do we actually get there?

In each episode, Lora Jakobsen, Chief Purpose Activist at ZeroNorth, will sit down with global thought leaders and ask the difficult questions: How do we accelerate decarbonisation in maritime trade? What stands in the way of shipping companies reaching zero emissions? What are the innovative solutions to the challenges we face in distribution? And how can data and technology help?

Navigating Zero gives us all a peek into how maritime shipping and global trade fit into our world. It gives voice to different perspectives on the solutions to reduce carbon emissions, from the way cargo is packed in shipping containers, to innovations on the ship, and beyond. If you are a professional within the shipping industry who wants to drive change and make global trade sustainable, this is the podcast series for you.

Lora Jakobsen specialises in technology, growth, and sustainability strategy. As a founding member of ZeroNorth, Lora played a pivotal role in shaping the company’s vision to make global trade more environmentally sustainable. That included defining ZeroNorth’s mission and driving change as the shipping industry embraces a greener future. As a key figure in the decarbonisation journey, Lora spearheads and contributes to global trade transformation, collaborating with organisations working toward zero emissions.

ZeroNorth was founded to lead the sustainable transition of global trade. Their goal is to support shipping companies around the world, helping to optimise their business while reducing shipping carbon emissions. ZeroNorth does this by creating new and innovative solutions and elevating operations through actionable data to transform and improve client business.

Learn more about their efforts at: https://zeronorth.com/