Back to Basics #12: Cart vs. Checkout Abandonment (The Secret To Recovering 5x More Revenue)

It's Day 2 of our latest "Back to Basics" series. By now, you probably know that 70% of carts are abandoned. Which means there's a ton you can be doing to recover that revenue. But first, you have to know the difference between cart abandonment and checkout abandonment. Here's why you're missing out on a huge opportunity if you're only sending checkout abandonment emails (hint: if you're not sure, you probably are). Luckily, this secret will help you save 5x more abandoned carts.

Show Notes

• Try Privy for FREE today
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• Try The Shopify Store Grader
• Check out The Ecommerce Marketing Playlist
• Get your copy of The Ecommerce Marketing Calendar
• Get your copy of The State of Shopify Report
• Join The Ecommerce Marketing Community
• Check out our book, The Ecommerce Marketing Handbook
• Privy store

Ecommerce Marketing School is sponsored by Printful.

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.