The FMCG Marketing Daily — July 13, 2026

The FMCG Marketing Daily — July 13, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • A senior Diageo executive crossing into an independent wine group signals how big-FMCG talent is increasingly flowing toward premium specialist challengers. • Aéropostale's shift from ads to entertainment-first content for Gen Alpha is a practical playbook any FMCG brand targeting the under-15 consumer needs to study now. • A new wave of major media reviews is converging, and for FMCG CMOs that means agency relationships and media allocations built in a pre-AI world are about to be stress-tested all at once. Hosted by Marco and Klara.

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.