On Good Authority: Publishing the Book that Will Build Your Business

Estelle Erasmus is an award-winning journalist, writing coach, teacher for Writer's Digest and adjunct instructor at New York University. The former editor-in-chief of five national consumer women's magazines, her work has appeared in dozens of media outlets, including The New York Times, The Washington Post, WIRED, Huffington Post Personal, Marie Claire and more.

Now she's written a book that can show you how to do the same! Writing That Gets Noticed: How to Find Your Voice, Become a Better Storyteller, and Get Published will show you all the techniques for getting editors to pay attention to you so that you can spread your writing beyond your book.

In this episode, we dove into some of those techniques (including using your potential article name as the subject line of your pitch email and including your first paragraph of the article in your pitch) and also how to get an agent if you want to pursue the traditional publishing path.

WANT MORE INFO ABOUT THE POD AND OTHER THINGS? GO TO WWW.ONGOODAUTHORITYPOD.COM

What is On Good Authority: Publishing the Book that Will Build Your Business?

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.

In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.

Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.