Eli Davis: Welcome to Artificial Intelligence, real Talk with Eli ai.
With Eli, I have here Mr. Jonathan Mast.
Am I saying that correctly, Jonathan?
Jonathan Mast: You are.
Yep.
Eli Davis: Mr. Jonathan Mass.
Jonathan Mass stands at the forefront of AI prompting mastery empowering business and entrepreneurs to leverage artificial intelligence for measurable growth.
Since 1995, he has blended.
I have a special thing with 1995.
Since 1995, he has blended marketing experiences with cutting edge technology, and over the past few years, he has merged as a leading authority on practical AI implications.
I had to look at that.
All right.
How you doing, Jonathan?
Welcome.
Welcome to the podcast.
Alright do you want to go ahead and just enrich us a little bit more about who you are?
Jonathan Mast: I can give you the basics.
I'm nothing that impressive.
So as you mentioned my name, I'm Jonathan.
I spend most of my time teaching and mentoring others on how to leverage AI both in their business and with their teams to save time,
make more money, and hopefully deliver more value to their clients along the way.
Eli Davis: Jonathan, what would people use you for if this was a a space that was able to direct them to you what would they benefit from using you for?
I.
Jonathan Mast: If you wanna learn how to, again, leverage the basic AI tools, you wanna learn how to use chat, GPT mid journey Claude Gemini, perplexity, the basic, the main basic tools.
How to use 'em in a day-to-day basis to be more efficient, to save time, make more money.
If you're an entrepreneur, I'm your guy.
Eli Davis: Okay.
All right.
That sounds good.
All right.
Jonathan, can you share the pivotal moment in which you had gotten into artificial intelligence?
Jonathan Mast: Yeah, so you know, really for me, a lot of it came about when Chat GPT added this amazing interface onto on, onto, their system and made it easy for us to use AI really for the first time.
It became available for any of us that were interested, we could go ahead and we could start using it.
I'm A-A-A-D-D entrepreneur, and so what I learned really quickly is it allowed me to just get more done quickly, and as a result of that, I.
That really just let me again, add more value to my audience.
And what I noticed along the way is that a number of the team members that I had, they were actually a little bit scared about ai.
They're like, uhoh, this doesn't sound good.
They we're gonna lose their job.
And I simply don't believe that AI is a bad thing.
And as a result, I wanted to teach people how to leverage it to amplify their skill, their experience, and again, deliver more value across the board because.
To me that's really the key.
Eli Davis: As you've been going along with and following artificial intelligence since the inception of chat g PT and the interface what have you picked up?
Jonathan Mast: To me, I think I've probably picked up more than anything else that most people tend to overcomplicate ai.
They tend to think, overthink it, and as a result they don't tend to use it very much.
Or if they try it, I. Because they didn't necessarily know the best way to, to query it or whatever.
They find themselves in a situation where they're like, man, that just wasn't that good.
That wasn't what I was hoping for.
And as a result, we really try to work hard with people to learn the best ways for them to use AI in order to get the most value out of what they're doing on a day-to-day basis.
Eli Davis: I'm like you.
I think that people do.
Use AI a little bit, in the K 12 setting.
That's where I am, and I'm trying to tell the teachers, I'm like, oh, yo, we need to use this.
Not only do we need to use this, we need to start to make it fundamental within our practice so we can elevate ourselves.
But I think that when they try to do that.
They do not have or possess the ability to interrogate how they need to interact with AI to be able to get this amazing product.
Jonathan Mast: Yes.
Eli Davis: And I think that I, and I always say, you, if you give artificial intelligence a weak prompt, you're going to get a weak response.
You know what I mean?
Jonathan Mast: in, garbage out.
Eli Davis: Garbage inn garbage out.
That is something.
Because you are very aware of how to engage with artificial intelligence and giving these prompts, could you give some tips on how to prompt artificial intelligence?
What do people need to do?
How do they need to work with it?
Jonathan Mast: What I recommend is I think when most people get started with prompts, they start trying to think where can I find prompts list?
Where do I find the best prompt?
There must be a secret, what's the best prompt in the world?
And I don't find that exists.
It, I. It's like communicating with people.
There's no one simple way to solve that for everybody.
So I recommend people use a, an AI prompt framework, and what I recommend is four simple steps.
Basically start off by ting the ai, the type of expert that it is.
Mind you, it's been trained on every book in every.
Every library, so we need to bring it in a little bit and we need to teach it.
This is the type of expert you are.
Then just as if you and I are gonna be working with each other, we need to be able to give it some context about what we're asking.
If I were to come to you and I were, let's say you were an expert writing press releases, and I said, Hey, I need to press release, and I
turned around and I walked away and I didn't do anything for you at that point in time.
You'd be like hang on Jonathan, I got a bunch of questions.
And it wouldn't have mattered how good of a person you were as far as writing, not person, but how talented you were at writing press releases.
If I don't give you context, you can't do a good job.
So one, you're an expert writing press releases.
What type of expert?
Two.
Here's the context.
Three.
What's my question?
That's the simple part.
That's what we ize.
Write me a press release.
But step four is a part that almost everybody misses in my experience and is the most important.
We need to end with the simple statement back to our whatever AI we're using.
Ask me any questions you have.
That's it.
When we do that, you are this expert.
Here's the context, here's what I need.
Ask me any questions that you have.
Then I start getting amazing responses out of what I'm doing, and that to me is the key period, end of story.
Eli Davis: Yeah, I I find that to, I find that to be true.
I'll always ask, one of the, one of the things that I do, um, I'm a writer I'm trying to figure out okay, so how do I. I now use artificial
intelligence as part of my writing process, and how I've developed is one, outlines are key for me.
I always tell, make sure you give me an outline.
And within those outlines, I start to ask, I ask to to give me questions.
Because what I like to do is I like to brainstorm.
I'm a guitarist.
I like to riff, you know what I mean?
So I just.
Just go in there and then I'm, I have a really good time with organizing it in that way my son my son listens to my podcast and he says, dad you gotta get me on my podcast.
I'm like, Elijah, you know nothing about ai.
With your framework, my son is an industrial engineer and he is in finance at this time.
And what he's having is a difficult time.
Trying to figure out how to use artificial and inte intelligence with your framework, how does that work in different disciplines?
Jonathan Mast: Really doesn't matter.
And then whether you're an operations person, whether you're in sales and marketing, whether you're a scientist.
Again, that framework works regardless because everybody, again, regardless of our query, it fits across the board.
And that very simple is just a matter of, again, if we give it the role that we want it to take, we tell it the relevant context.
I can be a nuclear physicist, I can be a heart doctor, I can be a sales and marketing guy.
It doesn't matter.
I can be a writer and then I follow it with my question.
And then, like I said, the ask me any questions.
You, as far as I'm concerned, you can't miss at that point in time.
Eli Davis: So do you think it's important for people to follow a a framework that is, say yours?
Or could they possibly develop a framework of themselves for themselves?
Jonathan Mast: There and anybody can do anything they want.
Absolutely.
And I've seen a lot of frameworks that are more complex that have more variables to them.
I think, my key and again, just I'm biased, it's my framework, so I like it, but my, my.
My goal was to make it something simple and easy that anybody could learn how to do.
Very simple and very straightforward, and I think we've achieved that because it's, it is simple and it works better than what most people tend to focus on, if that makes sense.
Eli Davis: Yeah.
Total.
I have this thing and, I got into education and I'm not shy about saying it, I had environmental issues.
I. That influenced my education and I had I I don't know if I necessarily struggled with the academics.
I just struggled with wanting to be there.
You know what I mean?
Yeah.
I struggled with there.
Jonathan Mast: Absolutely.
Eli Davis: So I had gotten into when I get into something, I really get into it and I had in my my studies PhD candidate
and my studies I get into thinking about how artificial intelligence engages with.
Developing these connections with these real big ideas.
And currently I'm working on the idea of thinking about how epigenetics and consciousness fu fused together.
You know what I mean?
Is there any kind of way say if you are working on some very complex issues is there any kind of, do you recommend any kind of a way of prompting to be able to dig into those complex issues?
Jonathan Mast: Just continue to have a conversation.
We need to begin.
We need to have, we need to start with that framework and then we need to treat it not like a. Not like a slot machine where we're hoping to pull the trigger and get the perfect response.
Instead, we need to have a conversation and we need to dig into it and make sure that we're getting what's relevant for what we need.
And just if you and I are carrying a conversation.
We're gonna, we're gonna chat, we're gonna go over things we're not just gonna, I'm not gonna ask you one question and go, oh, Eli got it wrong, and move on.
I'm gonna say, no.
Hey, I forgot to mention this, or, I forgot to talk about this, or what about this?
We're gonna have that conversation and that conversation is going to allow us to get to where we need to go Ultimately.
Eli Davis: So Jonathan, what I also run into is people thinking that they could um.
They're supposed to just say one thing or do just use your framework and just magically appear.
Are, is there, do you find I find that there has to be multiple iterations and iterations and iterations to get to where you want to go.
Jonathan Mast: Generally, yes.
But I think the, again, the more we practice, the better we can get at it.
But yeah, we need to, like you said, we need to have those iterations.
We need to treat it like a conversation.
We don't expect that when we're talking to a coworker that we can give them, 30 seconds of information and get an hour's worth of a perfect response.
And I think that same thing holds true with ai.
We need to understand that it is an iterative process.
Eli Davis: All right so what I'm starting to think about and just, just going into the zeitgeist of artificial intelligence and all of the podcasts and
everything that I listen to do you find that that there is this artificial intelligence bubble and people that are in the bubble believe that it's easier to do.
Jonathan Mast: No, I think I would inverse that and I would say there's a bubble, but people that aren't in the bubble think it's harder to do than it is.
Eli Davis: Okay.
All
Jonathan Mast: Maybe that's the same thing, but I, to me it seems different.
Eli Davis: Okay.
I I could see the difference and it just ties back into what you said earlier, what I am also interested in, and I'm I would love to hear what you have to say are these these deep research
Intelligence how, what do you think about those?
Jonathan Mast: Love them.
Absolutely adore them.
It's like having a personal research assistant, but it's like not having one.
It's like having 20 of them.
I can learn about anything I want.
I can upload and do all kinds of things.
Absolutely amazing tools and yeah, I just, I am totally enamored with 'em.
I love 'em.
Eli Davis: Yeah inside of schools.
I was doing some tutoring with one of my one of my best friend's daughter.
And he we were working on algebra two.
And she, we were using artificial intelligence and we were doing all this and, and she.
Was reprimanded for using artificial intelligence in her classes, what, how did, how do you feel, how do you feel about the advancement of artificial intelligence in, in the the main of education?
How, what do you think about that?
Jonathan Mast: I think the education institution is on the wrong side and they're going to lose period.
Eli Davis: Yeah.
Jonathan Mast: AI is not going away.
AI is not cheating.
AI is an amazing tool and if our educators would get their and by that I don't mean teachers, most teachers that I know are actually in favor of it.
It's the people running the institutions.
They need to get their heads outta their butts, plain and simple.
'cause they're gonna lose, I won't pull any punches.
They're on the wrong side.
Eli Davis: I think that they are on the wrong side.
I've been screaming that we need to get into artificial intelligence.
And essentially, I get laughed at, and, people, of course, you can always tell when somebody really doesn't use artificial intelligence that when they say chat, GPT, and they'd be like, chat chat, PTT.
You know what I mean?
They just totally messed up on that that one right there.
And, and that's very interesting.
I know you, you are looking to go and I got one more question for you and then we gonna go ahead and wrap it up.
As artificial intelligence continues to evolve, what ethical considerations do you think that we should be concerned with?
Jonathan Mast: I'm probably a bit of a contrarian here too.
I don't think AI brings about any new ethical considerations.
I think we either have ethics when we use it or we don't.
AI brings about new opportunities to maybe question our ethics and to do things that are questionable ethically, but it doesn't necessarily, in my mind, I don't believe it brings up new ethical questions.
If it wasn't okay for me to bully somebody before, it's not okay for me to do that today.
If it wasn't okay for me to create content that made it appear that somebody was saying something that wasn't true, that wasn't okay before, it's not okay now.
So I actually don't, I believe ethics is incredibly important as we talk about AI because I think that it's too many people think that, oh, I can get away with this 'cause nobody's going to know.
But I don't think that AI brings with it any new ethics per se.
Eli Davis: Okay.
All right.
Jonathan, I know that you have something else to do and I am not gonna keep you long.
This was, this to me was short and sweet to the point.
Jonathan Mast: You.
I appreciate you having me on the podcast.
Eli Davis: You were nice and crispy.
And I just want to thank you for joining the podcast and would love to have you back on in the future if you so desire.
And want to thank everybody for listening.
Jonathan, where can everybody find you?
Jonathan Mast: Just remember my name is jonathan mass.com, or if you're not sure, just remember that white bearded AI guy.
If you search for white bearded ai, you're gonna find me.
Got tons of free resources and I'd love to connect with everybody.
Eli Davis: All right, we're gonna cut it there.
Thank you very much, Jonathan.
Peace and
Jonathan Mast: Thank you, Eli.
Have a great night.
Eli Davis: All right.
You too.