WEBVTT NOTE This file was generated by Descript 00:00:26.299 --> 00:00:30.199 Eli Davis: Welcome to Artificial Intelligence, real Talk with Eli ai. 00:00:30.199 --> 00:00:35.209 With Eli, I have here Mr. Jonathan Mast. 00:00:35.749 --> 00:00:36.979 Am I saying that correctly, Jonathan? 00:00:37.024 --> 00:00:37.384 Jonathan Mast: You are. 00:00:37.384 --> 00:00:37.834 Yep. 00:00:38.044 --> 00:00:39.184 Eli Davis: Mr. Jonathan Mass. 00:00:39.184 --> 00:00:49.894 Jonathan Mass stands at the forefront of AI prompting mastery empowering business and entrepreneurs to leverage artificial intelligence for measurable growth. 00:00:50.254 --> 00:00:53.734 Since 1995, he has blended. 00:00:54.679 --> 00:00:56.629 I have a special thing with 1995. 00:00:56.839 --> 00:01:10.489 Since 1995, he has blended marketing experiences with cutting edge technology, and over the past few years, he has merged as a leading authority on practical AI implications. 00:01:10.999 --> 00:01:11.719 I had to look at that. 00:01:12.229 --> 00:01:12.619 All right. 00:01:12.619 --> 00:01:13.579 How you doing, Jonathan? 00:01:14.299 --> 00:01:14.569 Welcome. 00:01:14.629 --> 00:01:16.009 Welcome to the podcast. 00:01:16.489 --> 00:01:20.859 Alright do you want to go ahead and just enrich us a little bit more about who you are? 00:01:21.669 --> 00:01:22.989 Jonathan Mast: I can give you the basics. 00:01:22.989 --> 00:01:24.249 I'm nothing that impressive. 00:01:24.279 --> 00:01:26.679 So as you mentioned my name, I'm Jonathan. 00:01:26.689 --> 00:01:35.239 I spend most of my time teaching and mentoring others on how to leverage AI both in their business and with their teams to save time, 00:01:35.239 --> 00:01:38.629 make more money, and hopefully deliver more value to their clients along the way. 00:01:38.959 --> 00:01:47.379 Eli Davis: Jonathan, what would people use you for if this was a a space that was able to direct them to you what would they benefit from using you for? 00:01:47.379 --> 00:01:47.409 I. 00:01:48.369 --> 00:02:00.729 Jonathan Mast: If you wanna learn how to, again, leverage the basic AI tools, you wanna learn how to use chat, GPT mid journey Claude Gemini, perplexity, the basic, the main basic tools. 00:02:00.924 --> 00:02:05.934 How to use 'em in a day-to-day basis to be more efficient, to save time, make more money. 00:02:05.934 --> 00:02:07.974 If you're an entrepreneur, I'm your guy. 00:02:08.619 --> 00:02:08.909 Eli Davis: Okay. 00:02:09.354 --> 00:02:09.624 All right. 00:02:09.624 --> 00:02:10.374 That sounds good. 00:02:10.584 --> 00:02:11.004 All right. 00:02:11.034 --> 00:02:16.414 Jonathan, can you share the pivotal moment in which you had gotten into artificial intelligence? 00:02:17.584 --> 00:02:29.344 Jonathan Mast: Yeah, so you know, really for me, a lot of it came about when Chat GPT added this amazing interface onto on, onto, their system and made it easy for us to use AI really for the first time. 00:02:29.534 --> 00:02:34.964 It became available for any of us that were interested, we could go ahead and we could start using it. 00:02:35.324 --> 00:02:45.794 I'm A-A-A-D-D entrepreneur, and so what I learned really quickly is it allowed me to just get more done quickly, and as a result of that, I. 00:02:46.069 --> 00:02:49.849 That really just let me again, add more value to my audience. 00:02:49.849 --> 00:02:57.089 And what I noticed along the way is that a number of the team members that I had, they were actually a little bit scared about ai. 00:02:57.089 --> 00:02:59.219 They're like, uhoh, this doesn't sound good. 00:02:59.219 --> 00:03:00.239 They we're gonna lose their job. 00:03:00.239 --> 00:03:03.149 And I simply don't believe that AI is a bad thing. 00:03:03.569 --> 00:03:12.989 And as a result, I wanted to teach people how to leverage it to amplify their skill, their experience, and again, deliver more value across the board because. 00:03:13.149 --> 00:03:15.099 To me that's really the key. 00:03:15.599 --> 00:03:24.309 Eli Davis: As you've been going along with and following artificial intelligence since the inception of chat g PT and the interface what have you picked up? 00:03:24.809 --> 00:03:29.669 Jonathan Mast: To me, I think I've probably picked up more than anything else that most people tend to overcomplicate ai. 00:03:29.999 --> 00:03:34.259 They tend to think, overthink it, and as a result they don't tend to use it very much. 00:03:34.259 --> 00:03:39.809 Or if they try it, I. Because they didn't necessarily know the best way to, to query it or whatever. 00:03:40.049 --> 00:03:44.259 They find themselves in a situation where they're like, man, that just wasn't that good. 00:03:44.259 --> 00:03:45.879 That wasn't what I was hoping for. 00:03:46.209 --> 00:03:56.469 And as a result, we really try to work hard with people to learn the best ways for them to use AI in order to get the most value out of what they're doing on a day-to-day basis. 00:03:57.019 --> 00:03:57.799 Eli Davis: I'm like you. 00:03:57.799 --> 00:04:00.479 I think that people do. 00:04:00.979 --> 00:04:03.719 Use AI a little bit, in the K 12 setting. 00:04:03.719 --> 00:04:09.179 That's where I am, and I'm trying to tell the teachers, I'm like, oh, yo, we need to use this. 00:04:09.179 --> 00:04:14.699 Not only do we need to use this, we need to start to make it fundamental within our practice so we can elevate ourselves. 00:04:15.299 --> 00:04:17.609 But I think that when they try to do that. 00:04:18.159 --> 00:04:29.719 They do not have or possess the ability to interrogate how they need to interact with AI to be able to get this amazing product. 00:04:29.769 --> 00:04:30.399 Jonathan Mast: Yes. 00:04:30.624 --> 00:04:39.804 Eli Davis: And I think that I, and I always say, you, if you give artificial intelligence a weak prompt, you're going to get a weak response. 00:04:40.254 --> 00:04:40.704 You know what I mean? 00:04:40.879 --> 00:04:41.539 Jonathan Mast: in, garbage out. 00:04:41.584 --> 00:04:42.974 Eli Davis: Garbage inn garbage out. 00:04:42.974 --> 00:04:43.694 That is something. 00:04:43.824 --> 00:04:57.884 Because you are very aware of how to engage with artificial intelligence and giving these prompts, could you give some tips on how to prompt artificial intelligence? 00:04:57.884 --> 00:04:58.844 What do people need to do? 00:04:58.844 --> 00:05:00.014 How do they need to work with it? 00:05:00.514 --> 00:05:06.064 Jonathan Mast: What I recommend is I think when most people get started with prompts, they start trying to think where can I find prompts list? 00:05:06.394 --> 00:05:07.954 Where do I find the best prompt? 00:05:07.954 --> 00:05:10.774 There must be a secret, what's the best prompt in the world? 00:05:10.834 --> 00:05:12.704 And I don't find that exists. 00:05:12.734 --> 00:05:14.854 It, I. It's like communicating with people. 00:05:15.064 --> 00:05:19.144 There's no one simple way to solve that for everybody. 00:05:19.384 --> 00:05:24.634 So I recommend people use a, an AI prompt framework, and what I recommend is four simple steps. 00:05:24.994 --> 00:05:29.224 Basically start off by ting the ai, the type of expert that it is. 00:05:29.254 --> 00:05:32.554 Mind you, it's been trained on every book in every. 00:05:32.734 --> 00:05:36.364 Every library, so we need to bring it in a little bit and we need to teach it. 00:05:36.364 --> 00:05:38.134 This is the type of expert you are. 00:05:38.554 --> 00:05:45.394 Then just as if you and I are gonna be working with each other, we need to be able to give it some context about what we're asking. 00:05:45.754 --> 00:05:51.454 If I were to come to you and I were, let's say you were an expert writing press releases, and I said, Hey, I need to press release, and I 00:05:51.454 --> 00:05:57.004 turned around and I walked away and I didn't do anything for you at that point in time. 00:05:57.274 --> 00:05:59.524 You'd be like hang on Jonathan, I got a bunch of questions. 00:05:59.524 --> 00:06:07.274 And it wouldn't have mattered how good of a person you were as far as writing, not person, but how talented you were at writing press releases. 00:06:07.484 --> 00:06:09.584 If I don't give you context, you can't do a good job. 00:06:09.979 --> 00:06:12.829 So one, you're an expert writing press releases. 00:06:12.829 --> 00:06:13.639 What type of expert? 00:06:13.639 --> 00:06:13.909 Two. 00:06:13.909 --> 00:06:14.929 Here's the context. 00:06:15.229 --> 00:06:15.919 Three. 00:06:15.919 --> 00:06:17.059 What's my question? 00:06:17.299 --> 00:06:18.109 That's the simple part. 00:06:18.109 --> 00:06:18.769 That's what we ize. 00:06:18.769 --> 00:06:19.819 Write me a press release. 00:06:20.179 --> 00:06:25.039 But step four is a part that almost everybody misses in my experience and is the most important. 00:06:25.429 --> 00:06:30.169 We need to end with the simple statement back to our whatever AI we're using. 00:06:30.924 --> 00:06:32.899 Ask me any questions you have. 00:06:33.109 --> 00:06:33.679 That's it. 00:06:34.179 --> 00:06:36.939 When we do that, you are this expert. 00:06:36.939 --> 00:06:38.709 Here's the context, here's what I need. 00:06:38.709 --> 00:06:40.269 Ask me any questions that you have. 00:06:40.539 --> 00:06:48.369 Then I start getting amazing responses out of what I'm doing, and that to me is the key period, end of story. 00:06:48.469 --> 00:06:50.959 Eli Davis: Yeah, I I find that to, I find that to be true. 00:06:50.959 --> 00:07:01.329 I'll always ask, one of the, one of the things that I do, um, I'm a writer I'm trying to figure out okay, so how do I. I now use artificial 00:07:01.329 --> 00:07:09.899 intelligence as part of my writing process, and how I've developed is one, outlines are key for me. 00:07:09.899 --> 00:07:12.539 I always tell, make sure you give me an outline. 00:07:12.869 --> 00:07:17.579 And within those outlines, I start to ask, I ask to to give me questions. 00:07:17.609 --> 00:07:20.399 Because what I like to do is I like to brainstorm. 00:07:20.399 --> 00:07:21.149 I'm a guitarist. 00:07:21.184 --> 00:07:23.044 I like to riff, you know what I mean? 00:07:23.044 --> 00:07:23.524 So I just. 00:07:23.749 --> 00:07:35.149 Just go in there and then I'm, I have a really good time with organizing it in that way my son my son listens to my podcast and he says, dad you gotta get me on my podcast. 00:07:35.509 --> 00:07:39.559 I'm like, Elijah, you know nothing about ai. 00:07:40.059 --> 00:07:46.324 With your framework, my son is an industrial engineer and he is in finance at this time. 00:07:46.684 --> 00:07:49.054 And what he's having is a difficult time. 00:07:49.154 --> 00:07:58.854 Trying to figure out how to use artificial and inte intelligence with your framework, how does that work in different disciplines? 00:07:59.404 --> 00:08:00.244 Jonathan Mast: Really doesn't matter. 00:08:00.244 --> 00:08:06.244 And then whether you're an operations person, whether you're in sales and marketing, whether you're a scientist. 00:08:06.574 --> 00:08:14.284 Again, that framework works regardless because everybody, again, regardless of our query, it fits across the board. 00:08:15.009 --> 00:08:22.539 And that very simple is just a matter of, again, if we give it the role that we want it to take, we tell it the relevant context. 00:08:22.809 --> 00:08:26.799 I can be a nuclear physicist, I can be a heart doctor, I can be a sales and marketing guy. 00:08:26.829 --> 00:08:27.639 It doesn't matter. 00:08:27.979 --> 00:08:32.089 I can be a writer and then I follow it with my question. 00:08:32.359 --> 00:08:34.699 And then, like I said, the ask me any questions. 00:08:35.029 --> 00:08:39.199 You, as far as I'm concerned, you can't miss at that point in time. 00:08:39.699 --> 00:08:46.839 Eli Davis: So do you think it's important for people to follow a a framework that is, say yours? 00:08:46.839 --> 00:08:50.499 Or could they possibly develop a framework of themselves for themselves? 00:08:50.999 --> 00:08:52.949 Jonathan Mast: There and anybody can do anything they want. 00:08:52.949 --> 00:08:53.609 Absolutely. 00:08:53.609 --> 00:08:57.939 And I've seen a lot of frameworks that are more complex that have more variables to them. 00:08:58.099 --> 00:09:02.989 I think, my key and again, just I'm biased, it's my framework, so I like it, but my, my. 00:09:03.259 --> 00:09:09.529 My goal was to make it something simple and easy that anybody could learn how to do. 00:09:09.829 --> 00:09:20.749 Very simple and very straightforward, and I think we've achieved that because it's, it is simple and it works better than what most people tend to focus on, if that makes sense. 00:09:20.774 --> 00:09:21.224 Eli Davis: Yeah. 00:09:21.229 --> 00:09:21.619 Total. 00:09:21.649 --> 00:09:22.099 Total. 00:09:22.299 --> 00:09:29.279 I have this thing and, I got into education and I'm not shy about saying it, I had environmental issues. 00:09:29.279 --> 00:09:35.219 I. That influenced my education and I had I I don't know if I necessarily struggled with the academics. 00:09:35.219 --> 00:09:37.589 I just struggled with wanting to be there. 00:09:38.009 --> 00:09:38.849 You know what I mean? 00:09:38.849 --> 00:09:39.119 Yeah. 00:09:39.174 --> 00:09:39.834 I struggled with there. 00:09:39.909 --> 00:09:40.189 Jonathan Mast: Absolutely. 00:09:40.739 --> 00:09:49.279 Eli Davis: So I had gotten into when I get into something, I really get into it and I had in my my studies PhD candidate 00:09:49.279 --> 00:09:55.549 and my studies I get into thinking about how artificial intelligence engages with. 00:09:56.024 --> 00:10:00.304 Developing these connections with these real big ideas. 00:10:00.304 --> 00:10:09.714 And currently I'm working on the idea of thinking about how epigenetics and consciousness fu fused together. 00:10:09.719 --> 00:10:10.309 You know what I mean? 00:10:10.679 --> 00:10:25.209 Is there any kind of way say if you are working on some very complex issues is there any kind of, do you recommend any kind of a way of prompting to be able to dig into those complex issues? 00:10:25.709 --> 00:10:27.419 Jonathan Mast: Just continue to have a conversation. 00:10:27.469 --> 00:10:28.579 We need to begin. 00:10:29.059 --> 00:10:38.889 We need to have, we need to start with that framework and then we need to treat it not like a. Not like a slot machine where we're hoping to pull the trigger and get the perfect response. 00:10:39.219 --> 00:10:46.429 Instead, we need to have a conversation and we need to dig into it and make sure that we're getting what's relevant for what we need. 00:10:46.429 --> 00:10:48.349 And just if you and I are carrying a conversation. 00:10:48.614 --> 00:10:56.124 We're gonna, we're gonna chat, we're gonna go over things we're not just gonna, I'm not gonna ask you one question and go, oh, Eli got it wrong, and move on. 00:10:56.394 --> 00:10:57.084 I'm gonna say, no. 00:10:57.084 --> 00:11:00.444 Hey, I forgot to mention this, or, I forgot to talk about this, or what about this? 00:11:00.774 --> 00:11:07.434 We're gonna have that conversation and that conversation is going to allow us to get to where we need to go Ultimately. 00:11:07.934 --> 00:11:12.504 Eli Davis: So Jonathan, what I also run into is people thinking that they could um. 00:11:13.004 --> 00:11:19.034 They're supposed to just say one thing or do just use your framework and just magically appear. 00:11:19.454 --> 00:11:29.014 Are, is there, do you find I find that there has to be multiple iterations and iterations and iterations to get to where you want to go. 00:11:29.984 --> 00:11:31.094 Jonathan Mast: Generally, yes. 00:11:31.154 --> 00:11:34.364 But I think the, again, the more we practice, the better we can get at it. 00:11:34.629 --> 00:11:37.909 But yeah, we need to, like you said, we need to have those iterations. 00:11:38.209 --> 00:11:39.709 We need to treat it like a conversation. 00:11:39.709 --> 00:11:48.109 We don't expect that when we're talking to a coworker that we can give them, 30 seconds of information and get an hour's worth of a perfect response. 00:11:48.439 --> 00:11:50.389 And I think that same thing holds true with ai. 00:11:50.629 --> 00:11:52.849 We need to understand that it is an iterative process. 00:11:53.759 --> 00:12:04.499 Eli Davis: All right so what I'm starting to think about and just, just going into the zeitgeist of artificial intelligence and all of the podcasts and 00:12:04.499 --> 00:12:18.809 everything that I listen to do you find that that there is this artificial intelligence bubble and people that are in the bubble believe that it's easier to do. 00:12:19.986 --> 00:12:25.613 Jonathan Mast: No, I think I would inverse that and I would say there's a bubble, but people that aren't in the bubble think it's harder to do than it is. 00:12:25.793 --> 00:12:26.083 Eli Davis: Okay. 00:12:26.718 --> 00:12:26.838 All 00:12:26.923 --> 00:12:29.533 Jonathan Mast: Maybe that's the same thing, but I, to me it seems different. 00:12:29.853 --> 00:12:30.273 Eli Davis: Okay. 00:12:30.508 --> 00:12:42.048 I I could see the difference and it just ties back into what you said earlier, what I am also interested in, and I'm I would love to hear what you have to say are these these deep research 00:12:42.423 --> 00:12:44.223 Intelligence how, what do you think about those? 00:12:45.123 --> 00:12:46.053 Jonathan Mast: Love them. 00:12:46.173 --> 00:12:47.343 Absolutely adore them. 00:12:47.343 --> 00:12:51.273 It's like having a personal research assistant, but it's like not having one. 00:12:51.273 --> 00:12:52.563 It's like having 20 of them. 00:12:52.883 --> 00:12:54.503 I can learn about anything I want. 00:12:54.503 --> 00:12:56.543 I can upload and do all kinds of things. 00:12:56.543 --> 00:13:02.153 Absolutely amazing tools and yeah, I just, I am totally enamored with 'em. 00:13:02.153 --> 00:13:02.454 I love 'em. 00:13:02.993 --> 00:13:04.503 Eli Davis: Yeah inside of schools. 00:13:04.783 --> 00:13:08.463 I was doing some tutoring with one of my one of my best friend's daughter. 00:13:08.853 --> 00:13:11.433 And he we were working on algebra two. 00:13:11.973 --> 00:13:17.393 And she, we were using artificial intelligence and we were doing all this and, and she. 00:13:17.943 --> 00:13:33.223 Was reprimanded for using artificial intelligence in her classes, what, how did, how do you feel, how do you feel about the advancement of artificial intelligence in, in the the main of education? 00:13:33.223 --> 00:13:34.633 How, what do you think about that? 00:13:35.718 --> 00:13:40.998 Jonathan Mast: I think the education institution is on the wrong side and they're going to lose period. 00:13:41.548 --> 00:13:41.838 Eli Davis: Yeah. 00:13:42.218 --> 00:13:43.778 Jonathan Mast: AI is not going away. 00:13:43.838 --> 00:13:45.158 AI is not cheating. 00:13:45.368 --> 00:13:52.528 AI is an amazing tool and if our educators would get their and by that I don't mean teachers, most teachers that I know are actually in favor of it. 00:13:52.798 --> 00:13:54.628 It's the people running the institutions. 00:13:54.808 --> 00:13:57.028 They need to get their heads outta their butts, plain and simple. 00:13:57.058 --> 00:14:00.418 'cause they're gonna lose, I won't pull any punches. 00:14:00.508 --> 00:14:01.738 They're on the wrong side. 00:14:01.843 --> 00:14:03.883 Eli Davis: I think that they are on the wrong side. 00:14:03.913 --> 00:14:07.113 I've been screaming that we need to get into artificial intelligence. 00:14:07.113 --> 00:14:20.153 And essentially, I get laughed at, and, people, of course, you can always tell when somebody really doesn't use artificial intelligence that when they say chat, GPT, and they'd be like, chat chat, PTT. 00:14:21.443 --> 00:14:22.343 You know what I mean? 00:14:22.343 --> 00:14:24.833 They just totally messed up on that that one right there. 00:14:24.833 --> 00:14:26.443 And, and that's very interesting. 00:14:26.493 --> 00:14:33.133 I know you, you are looking to go and I got one more question for you and then we gonna go ahead and wrap it up. 00:14:33.293 --> 00:14:40.583 As artificial intelligence continues to evolve, what ethical considerations do you think that we should be concerned with? 00:14:41.083 --> 00:14:42.583 Jonathan Mast: I'm probably a bit of a contrarian here too. 00:14:42.583 --> 00:14:45.613 I don't think AI brings about any new ethical considerations. 00:14:45.643 --> 00:14:48.193 I think we either have ethics when we use it or we don't. 00:14:48.623 --> 00:15:00.173 AI brings about new opportunities to maybe question our ethics and to do things that are questionable ethically, but it doesn't necessarily, in my mind, I don't believe it brings up new ethical questions. 00:15:00.483 --> 00:15:05.013 If it wasn't okay for me to bully somebody before, it's not okay for me to do that today. 00:15:05.383 --> 00:15:14.683 If it wasn't okay for me to create content that made it appear that somebody was saying something that wasn't true, that wasn't okay before, it's not okay now. 00:15:14.923 --> 00:15:25.073 So I actually don't, I believe ethics is incredibly important as we talk about AI because I think that it's too many people think that, oh, I can get away with this 'cause nobody's going to know. 00:15:25.463 --> 00:15:28.943 But I don't think that AI brings with it any new ethics per se. 00:15:29.823 --> 00:15:30.243 Eli Davis: Okay. 00:15:30.513 --> 00:15:30.993 All right. 00:15:31.073 --> 00:15:35.333 Jonathan, I know that you have something else to do and I am not gonna keep you long. 00:15:35.333 --> 00:15:37.703 This was, this to me was short and sweet to the point. 00:15:38.093 --> 00:15:38.213 Jonathan Mast: You. 00:15:38.213 --> 00:15:39.923 I appreciate you having me on the podcast. 00:15:40.233 --> 00:15:41.373 Eli Davis: You were nice and crispy. 00:15:41.373 --> 00:15:47.633 And I just want to thank you for joining the podcast and would love to have you back on in the future if you so desire. 00:15:47.963 --> 00:15:50.273 And want to thank everybody for listening. 00:15:50.273 --> 00:15:51.713 Jonathan, where can everybody find you? 00:15:52.748 --> 00:15:58.598 Jonathan Mast: Just remember my name is jonathan mass.com, or if you're not sure, just remember that white bearded AI guy. 00:15:58.838 --> 00:16:01.208 If you search for white bearded ai, you're gonna find me. 00:16:01.478 --> 00:16:04.208 Got tons of free resources and I'd love to connect with everybody. 00:16:04.628 --> 00:16:05.768 Eli Davis: All right, we're gonna cut it there. 00:16:05.818 --> 00:16:06.958 Thank you very much, Jonathan. 00:16:07.258 --> 00:16:07.558 Peace and 00:16:07.648 --> 00:16:08.368 Jonathan Mast: Thank you, Eli. 00:16:08.368 --> 00:16:09.118 Have a great night. 00:16:09.328 --> 00:16:09.598 Eli Davis: All right. 00:16:09.598 --> 00:16:09.988 You too.