ReCast with Saurabh Sardana

If I try to sell you two kinds of yoghurt, which one would you buy - the one which has 10% fat in it or the other which is 90% fat-free? You are more likely to pick the one which is 90% fat-free because you may not like the idea of consuming a product which has 10% fat in it. Even though both are exactly the same products. In business, we call this as framing effect and when you apply this widely for solving big business challenges, magic happens. In this episode, Saurabh is joined by Tracey Hamilton, Founder at Moveo Global, which is a next generation business consultancy. Tracey is passionate about working with mission-driven Founders and leaders in high growth Enterprises, helping them frame the right question and navigate at speed.

Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire, and reflect on their journeys and plan for the future. Follow Tracey on LinkedIn www.linkedin.com/in/mstraceyhamilton

Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.

Show Notes

If I try to sell you two kinds of yoghurt, which one would you buy - the one which has 10% fat in it or the other which is 90% fat-free? You are more likely to pick the one which is 90% fat-free because you may not like the idea of consuming a product which has 10% fat in it. Even though both are exactly the same products. In business, we call this as framing effect and when you apply this widely for solving big business challenges, magic happens. In this episode, Saurabh is joined by Tracey Hamilton, Founder at Moveo Global, which is a next generation business consultancy. Tracey is passionate about working with mission-driven Founders and leaders in high growth Enterprises, helping them frame the right question and navigate at speed. Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire, and reflect on their journeys and plan for the future. Follow Tracey on LinkedIn www.linkedin.com/in/mstraceyhamilton Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.

What is ReCast with Saurabh Sardana?

We live in a very different world today where opportunities and challenges come in different forms, shapes, and sizes. Technology has contributed actively to this where attention is the new currency and content is a whole new asset class for organizations. To dig deep into it, Saurabh Sardana is launching a podcast where he will bring you untold stories, hot trends, and perspectives from people who matter the most. Saurabh, Chief Operating Officer at Asia's most successful insights business, draws upon marketers, insight practitioners, technologists, and artists across the Asia-Pacific who have influenced many with their work and ideas. Follow this channel for authentic and engaging conversations that will change the way you feel and think about the marketing and insights profession. Episodes will be released every fortnight starting 11th August.