UNAIDED: The Brand Building Podcast

If you are a brand that wants to be young, why don’t you bring the next generation as your audience? But how do you drive your engagement with your audience? In this episode, Tressie Lieberman, VP of Digital Marketing for Chipotle, dives into driving customer engagement and growth through digital transformation. Tapping insights from different generations allowed Chipotle to find broad things their audience can dive into regardless of where they fit in some segmentations. Tressie mentions that they will bring TikTok content creators and influencers into the test kitchen where tasting happens and see their reaction. There’s no way you can go to the Cultivate Centers and not be happy. Tune in to this episode today with Tressie Lieberman.Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

Show Notes

If you are a brand that wants to be young, why don’t you bring the next generation as your audience? But how do you drive your engagement with your audience? In this episode, Tressie Lieberman, VP of Digital Marketing for Chipotle, dives into driving customer engagement and growth through digital transformation. Tapping insights from different generations allowed Chipotle to find broad things their audience can dive into regardless of where they fit in some segmentations. Tressie mentions that they will bring TikTok content creators and influencers into the test kitchen where tasting happens and see their reaction. There’s no way you can go to the Cultivate Centers and not be happy. Tune in to this episode today with Tressie Lieberman.


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

What is UNAIDED: The Brand Building Podcast?

Learn about brand marketing strategy from the experts. On UNAIDED, we highlight the experiences of some of the country’s top marketing and business leaders, who share how they’re building their organization’s brand and marketing strategy. 


Walk away inspired to build the next great brand. Learn practical skills like how to build brand recall, recognition, and measure brand awareness. Get ideas for increasing your brand visibility and tactical solutions for brand advertising. 


Start listening to the podcast today at LeagueSide.com/podcast