The FMCG Marketing Daily | Diageo CEO seeks to 'right-size business' | Foot Locker reinforces role in sneaker | Future of Marketing Briefing: Creator agencies

The FMCG Marketing Daily — August 08, 2026 In this episode: • Diageo's CEO has publicly framed a $1bn savings programme as a strategic repositioning after a period of over-investment — a significant signal about how the world's largest spirits company will allocate marketing resource going forward. • Foot Locker's CMO-led brand platform relaunch is a live case study in how a legacy retail brand attempts to reassert cultural relevance at the exact moment its core business model is under pressure. • Creator agencies are restructuring themselves as full entertainment production companies — and FMCG brand budgets are increasingly funding the transition, raising urgent questions about control, IP ownership, and return on investment. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.