In this inspiring conversation, Matt Rosen sits down with Eric Benanti, a marketing major turned creative entrepreneur, who shares his journey of joining and eventually leading his family’s renowned creative agency, Tractorbeam.
Eric reflects on the early days — when a set of business cards gifted at Christmas didn’t feel like much of a “gift,” but rather the beginning of a lifelong calling. Over time, his heart shifted. What once felt like work became purpose, and he found deep fulfillment in running a legacy company built on creativity, grit, and vision.
He shares the story behind the name “Tractorbeam,” how his father’s “Wild West” entrepreneurial style influenced him, and what it took to professionalize and scale a creative business in a competitive market. Eric opens up about the challenges of working with family, navigating tough client demands, and staying innovative through moments of real uncertainty — including the pandemic years spent building quality work out of a WeWork office.
💡 “Creative as a standalone business is challenging,” Eric admits, “but when you get the product mix right, the work becomes the mission.”
Stay Gritty!!
https://tractorbeam.com/
What is Grit Mindset with Matt Rosen?
This podcast is dedicated to exploring the untold stories of resilience, determination, and mental toughness from leaders in business and technology. Our mission is to inspire and empower listeners by delving deep into the journeys of those who have faced significant challenges and emerged stronger. Through authentic conversations, we uncover the mindsets, strategies, and lessons that have propelled these individuals to overcome adversity and achieve success. We aim to provide actionable insights and real-world advice to help our audience cultivate their own grit and navigate their personal and professional lives with confidence and resilience.