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Elston Baretto, founder of Tiiny Host, joins us to break down how he grew his drag-and-drop file hosting platform to 2M+ users with zero market research. We cover the SEO and PLG tactics that got him to $100K, the freemium/trial tweaks that pushed him past $1M, how AI tools like Claude Code reshaped his engineering workflow — and the wild side of running a hosting company, from phishing takedowns to an actual FBI subpoena.
Timestamps:
00:00 – Intro & origin story
09:08 – Journey to $100K (SEO, growth, churn)
32:02 – From $100K to $1M (PMF, hiring, pricing)
43:16 – AI's impact on engineering and growth
57:14 – Dark side of hosting: phishing, FBI, blacklists
1:09:14 – Advice for indie hackers & closing
Timestamps:
00:00 – Intro & origin story
09:08 – Journey to $100K (SEO, growth, churn)
32:02 – From $100K to $1M (PMF, hiring, pricing)
43:16 – AI's impact on engineering and growth
57:14 – Dark side of hosting: phishing, FBI, blacklists
1:09:14 – Advice for indie hackers & closing
Creators and Guests
What is Napkin Math?
Join Sabba Keynejad (co-founder of VEED.io) and Charlie Ward (founder of Ramen Club, Ramen Space & Cosy) as they dive deep into the world of startups, AI, and the latest tech trends. These two legends of the London indie scene bring their no-nonsense, real-world insights to help founders, builders, and indie hackers navigate the highs and lows of entrepreneurship. Expect candid conversations, actionable takeaways, and the occasional hot take on where the future of business is headed.
Whether you're bootstrapping your way to success or scaling your next big idea, Napkin Math is your go-to podcast for unfiltered discussions on what it really takes to win in the startup game.