What if the new customers you keep chasing are the reason your restaurant isn't growing?
Ryan Volberg has spent more than two decades building the tools restaurants actually needed, from the first cloud POS to earned wage access. Now, as founder of Guestologie, he's attacking the most expensive blind spot in hospitality: the anonymous guest who walks in, gets seated, and leaves without anyone realizing they could have been a regular.
In this conversation, we get into why frequency beats acquisition every time, why status is the cheapest loyalty tool you own while discounts are the most expensive, and how to grow revenue from the guests already sitting in your dining room.
If you're spending to fill seats instead of keeping the right ones, this one earns its time.
That's Ryan Volberg. To learn more about Guestologie and how they help restaurants see and keep their highest-value guests, visit
guestologie.com.
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Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com
What is FULL COMP: Restaurant Tactics, Tools, & Strategies?
What if I told you that the difference between struggling and thriving in the restaurant industry is just one conversation away?
I’m Josh Kopel, a Michelin-awarded restaurateur who’s spent decades building blockbuster brands across every tier of dining. I know the challenges you’re facing—because I’ve been there. That’s why I created FULL COMP.
Every week, I go one-on-one with the smartest minds in the game: restaurateurs, chefs, and industry insiders who’ve cracked the code. Together, we unpack their biggest wins, hardest lessons, and the strategies that changed everything.
No fluff, no filler—just actionable insights to help you boost profits, build your brand, and create the kind of restaurant you’ve always dreamed of.
So, if you’re ready to stop spinning your wheels and start seeing results, hit subscribe.