STOP Being a “Nice Guy” Because It’s Losing You Sales

STOP spending 30+ minutes building rapport…

STOP being a “nice guy.”

STOP trying to be their friend.

Because it’s actually losing you sales.
 
You may be thinking I'm a butt-head for saying this.

But hear me out.

Because once you understand this sales principle, you'll never sell the same again.

Watch and pay close attention to the story.

Share this video with the "nice guy" on your team.

And if you want to learn how to increase your close rate and your prices… then keep reading.

Jason raised his prices 3 times since joining RSRA.
 
And his closing rate increased.

Learn more or apply to join: https://www.rsra.org/join/

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What is The STRONG Roofer™ w/ Adam Bensman?

“Because your company is only as STRONG as you are.”

Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials.

Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you:

1) Close even more roofing sales.
2) Adapt to new roofing industry trends and changes.
3) Take control of your roofing marketing and lead generation.
4) Improve D2D roofing sales.
5) Build the roofing company of tomorrow.

Hosted by Adam Bensman
- Started in D2D roofing sales in 2011
- Former Roofing Company COO (multi-state)
- Creator of the Roof Strategist Sales System (used nationwide for retail + storm)
- Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance)
- Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.