Welcome to The GEO Show, your daily briefing on generative engine optimization. Brought to you by GEOforge.
Host Paris Childress covers Shopify's AI search numbers, an EU ruling on Gemini, and more.
In this episode:
- ⚖️ EU court advisor: Gemini answers can infringe 2 ways. Unlawful access or substitution. Facts and training are generally fine.
- 🏫 Google switches off Search for K-12 student accounts. Search and AI are now one product for this group.
- 🛒 Shopify: AI search orders up 3.3x. AI-referred sessions convert 64% better than organic.
- 🔎 Reddit tests ads in its search results. It is now selling against search intent on its own site.
- ✈️ AI Mode flight answers link only to Google Flights. Self-preferencing could become a regulatory question again.
- 💸 Media buyers put 10 to 30% of Google search budgets in play. Brand CPCs are still rising.
- 🤖 People Inc. builds APIs for AI agents. Publishers are building a second front door for machines.
Subscribe for daily GEO news.
💬 Question: Does "facts are free, expression isn't" help publishers or bless zero-click answers?
What is The GEO Show?
The GEO Show is about generative engine optimization (GEO) and AI search: how B2B brands win AI visibility in ChatGPT, Perplexity, Google AI Overviews and AI Mode. Each episode breaks down what is changing in the way AI assistants and answer engines find, cite, and recommend brands, and what marketers should do about it.
The show is built for B2B SaaS marketers, SEO and content leads, and founders who want their brand to show up when buyers ask AI for answers instead of scrolling a page of blue links. If you own organic growth, demand generation, or brand, you will come away with practical GEO tactics you can test, a clear read on the latest AI search news, and better ways to measure AI visibility when traffic alone no longer tells the whole story.
Episodes mix a few formats:
-
Solo deep dives on GEO strategy, from how large language models choose which sources to cite to how content, earned media, and brand mentions shape AI answers.
-
News breakdowns on the latest moves from OpenAI, Google, Perplexity, and the rest of the AI search landscape, and what each change means for your pipeline.
-
Expert guests, including SEO and GEO practitioners, content and PR leaders, agency operators, and founders building for AI search.
-
The Friday catch-up with regular co-host Simon Young of Question.Marketing, where the two unpack the week's biggest AI search stories and debate what actually works.
Your host is Paris Childress, CEO of Hop AI and co-founder of GEOforge. Paris brings a practitioner's view of GEO and AI visibility, focused on what B2B teams can apply right away, not hype.
Learn more about GEOforge at https://getgeoforge.com.
Subscribe to The GEO Show on Apple Podcasts, Spotify, YouTube, or wherever you listen so you never miss an episode, and share it with a teammate who is figuring out AI search.