Unlocking The Power Of Repeat Customers: How To Turn First-Time Buyers Into Lifelong Superfans #86

You can't have a profitable ecommerce business without understanding the importance of driving first-time purchases and expanding brand awareness. But you can't stop there. 80% of Shopify merchants’ profits come from repeat customers. 80%. So if driving repeat sales is an afterthought, you're missing out on $$. Here's what you need to focus on to turn first-time buyers into lifelong superfans. So they keep coming back again and again (and again).

Show Notes

• Follow Ben on Twitter
• Introducing Customer Winback and Purchase Follow-Up Emails For Shopify
• From our friends at Smile: What is a Repeat Customer and Why are they Profitable?
• Join The Ecommerce Marketing Community
• Check out our book, The Ecommerce Marketing Handbook

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.