The Authority Builder Podcast

My guest is Rich Schefren and he’s got a lot to say about the obstacles that are being put in front of small, entrepreneurial businesses like ours by Big Tech. And, he’s got advice on what to do to avoid the obstacles. It was a great conversation and I hope you enjoy this special bonus episode of the podcast.

Show Notes

Happy Valentine’s Day! I got you a little something…

I know, I know, but I couldn’t resist. I really hope you like it ;-)

Last week, I interviewed one of the legends of marketing, and we got into a deep discussion about:
  • How to make your marketing work (and what’s missing most of the time).
  • Why the big tech companies are making it harder for small firms to market online.
  • How to hedge your bets, while still getting all you can from whatever online marketing you do...and a whole bunch more.
My guest is Rich Schefren and he’s got a lot to say about the obstacles that are being put in front of small, entrepreneurial businesses like ours by Big Tech. And, he’s got advice on what to do to avoid the obstacles. 

It was a great conversation and I hope you enjoy this special bonus episode of the podcast. 

I know it will spark some new thinking for you.

-Steve

What is The Authority Builder Podcast?

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States