Course Lab: Lessons from Successful Online Course Creators

Course creator Mary Duggan explains how initial market research and a deep understanding of her ideal client contributed not only to igniting her passion for helping those clients but also to a 100% completion rate on her first course!

Show Notes

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     Mary Duggan is the founder of Cockleshell Creative, a company that creates interactive, personal development courses that cater to overwhelmed, creative-minded clients. Investing in a little up-front market research, she found true passion and just the right pieces to put together an incredibly successful course.

     In this episode of Course Lab, we learn simple, practical ways to identify the needs of our clients as well as the best ways in which they will be able to receive instruction and implement techniques. In the post-interview debrief, Danny and Abe dig into the importance of market research in creating a truly unique, marketable and valuable course.

In this episode we discuss:
  • The importance of having a deep understanding of your ideal client.
  • Understanding your ideal client as well as their strengths and limitations.
  • How client input can help you create a more valuable course.
  • How to help clients adopt and apply the techniques you are offering.
  • Combining mechanics and systems with changing mindset.
  • Pricing  your course to avoid undervaluing your efforts. 
  • Danny and Abe’s debrief.


“Systems and processes are half of what my ideal clients need, but the other half is working on the inner saboteurs that they have that hold them back.”

“I experienced a real shift from this is possibly quite an interesting course…to I'm on a mission.”
– Mary Duggan



Guest Bio:
     Mary Duggan has been a therapist, a service manager, a strategic planner, a graphic recorder, and (still is) an artist. Creativity is the thread that runs through her own life. Mary’s heartfelt mission is to connect busy entrepreneurs with their own creativity, so they can get more done with less stress and become the person they truly want to be. She accomplishes this through coaching and her Mastering Overwhelm program.

Resources or websites mentioned in this episode:



Credits:
  • Guest: Mary Duggan
  • Hosts: Danny Iny & Abe Crystal 
  • Producer: Cynthia Lamb 
  • Executive producer: Danny Iny
  • Assembled by: Geoff Govertsen & Michi Lance
  • Audio Post Supervisor: Evan Miles, Christopher Martin
  • Audio Post Production: Post Office Sound
  • Music soundscape: Chad Michael Snavely


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Music and SFX credits: 

• Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION


Episode transcript: A Personal Approach (Mary Duggan)  coming soon

 

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Creators and Guests

Host
Abe Crystal
Host
Danny Iny
Producer
Cynthia Lamb
Guest
Mary Duggan

What is Course Lab: Lessons from Successful Online Course Creators?

Want to create a hugely successful online course, one that has a major impact on the lives of your students? If you want to learn how to create online courses from the best, you turn to Mirasee; and if you want to host that course, you can’t go wrong using the powerful platform, Ruzuku.

Ruzuku co-founder Abe Crystal and Mirasee founder and CEO Danny Iny know what it takes to stand out and be successful in the online courses industry. And now they’re teaming up to share this intel with you in their new Course Lab podcast.

In every episode, Course Lab showcases an entrepreneur/course creator who is nailing it with their online course -- and not because they’re teaching people how to make more money. In fact, most of these creators occupy unusual or overlooked niches, like music, writing for video games, overcoming inherent bias, and finding your life purpose.

Turns out, the key to their success all comes down to their online course design. In this podcast, Danny and Abe reveal the most important design tactics that are making all the difference for these online course creators -- and how you can implement them in your own online course. So if you want to create a successful online course that changes the lives of your students, this is your big chance to learn how it’s done from the best in the industry!