The SaaS SEO Show

In this episode of The SaaS SEO Show, we’ve interviewed Federico Jorge, Founder at Stack Against, and discussed comparison pages and more.

Show Notes

In this episode of The SaaS SEO Show, we’ve interviewed Federico Jorge, Founder at Stack Against, and discussed comparison pages and more. 

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Here’s what we’re covering:
  • What are comparison pages, and why are they important for SaaS companies?
  • When should you create comparison pages?
  • Why do SaaS buyers search for competitor terms online?
  • The elements of a successful comparison page.
  • The most common mistakes SaaS companies make regarding their comparison pages.
  • Where should comparison pages live on a SaaS website?
  • Comparison pages that don’t include your brand and 3-way comparison pages.
  • The role of review and affiliate sites like G2 and Capterra in the SaaS buyer journey.
  • Federico’s thoughts on the future of marketing for SaaS companies.
  • Being unbiased when creating comparison pages.

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Useful Links:

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What is The SaaS SEO Show?

The SaaS SEO Show is a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We're here to learn and get inspired by them, and we hope you do too.