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This file was generated by Descript 

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Welcome to The Chemical Show, the
podcast where Chemical means business.

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I'm your host, Victoria Meyer,
bringing you stories and insights

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from leaders driving innovation and
growth across the chemical industry.

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Each week we explore key trends,
real world challenges, and the

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strategies that make an impact.

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Let's get started.

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victoria_1_03-04-2025_135541:
Welcome back to the chemical show.

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We are wrapping up our interviews
for the month of March, which had

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been featuring women executives
And today's guest is really about

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the big M's Money and mindset.

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So I've today I've got
Audrey Fost with me.

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She is a financial powerhouse Dedicated
to empowering women entrepreneurs

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and women overall with clarity
and confidence in their finances a

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CFO financial business coach and a
bestselling author of She Grows Rich.

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helps ambitious women master their money
mindset and financial strategies to

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scale their business profitably, to feel
secure in their financials and more.

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And Audrey is on a mission to help
women achieve financial independence by

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making smart, empowered money decisions.

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While Audrey primarily works with
women entrepreneurs,  in fact,

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that's how I got to know Audrey.

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We were in a digital class together.

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I find that her messages are so critical
for corporate women as well, right?

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For women in industry, we're already
going against some norms, whether

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it be as an engineer, as chemist,
as leaders in the chemical industry.

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There's a lot of societal biases as
you and I both know around women in.

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roles around women and money and more.

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when you're the primary earner, which
many women across the industry are.

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Right?

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I know for myself when I was at Shell
and I remember the first time a boss

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said, Oh, well I just assumed your
husband was senior to you or whatever.

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Oh no, you know, I've always the
financial driver in the family in many

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ways from an earning power perspective.

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And most women executives are as well.

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And it's something that we're a little
bit blind to at times, but the reality

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is we shouldn't be blind to it.

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We shouldn't be uncomfortable with it.

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Men make money, women make money.

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We all need to master our money
and mindset more effectively.

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So Audrey's going to clear the air on
some of these topics and give us some

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insights that we can apply immediately.

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I'm also going to be linking in the
show notes and on our website Audrey's

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book, She Grows Rich, which is, will
be in the show notes and on our website

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so that you can get a copy for yourself
because I think you're going to enjoy it.

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Audrey, thank you for joining me today.

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audrey-faust--mba_1_03-04-2025_145541:
Hi, Victoria.

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Thank you so much for having me.

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I'm excited to be here.

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Absolutely.

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victoria_1_03-04-2025_135541: too.

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So your career, and you share some of this
in your, um, in your book, She Grows Rich.

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I know when I read your opening chapter,
I was like, wow, you're really open

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about where you came from and where
you are and how you got here today.

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can you share some of that with us
in terms of just what your career and

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what your mindset is and how you've
evolved to where you are today?

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audrey-faust--mba_1_03-04-2025_145541:
Thank you.

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Um, yeah, so I grew up,  in
a lower middle class family.

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We didn't have a lot of money and my dad.

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Was the breadwinner in that family.

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My mom, was in a marriage that, um, my dad
struggled with some mental health issues.

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So she felt like she was.

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She's stuck in a marriage
and she couldn't get out.

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she had always said to me, make
sure you can always, make sure

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you can always support yourself.

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And I was like, yeah, yeah, yeah, right.

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And

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victoria_1_03-04-2025_135541:
when you're a kid.

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audrey-faust--mba_1_03-04-2025_145541:
right.

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Right.

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Yeah.

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Yeah.

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Yeah.

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Okay, mom.

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Okay, mom.

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But you know, and as a kid, you really
don't even know what that means.

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I wasn't great at school, at high school,
and, you know, I was like, at first,

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and I talk more about that in my book,
I didn't go to college out of school,

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I struggled in school, and at first I
was like, well, yeah, I'm just, I'm just

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going to get a job, no problem, right?

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Fast forward, I'm in my 20s, I got
married, I'm in my 20s, I have two kids,

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and Daycare is not affordable to me.

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I'm working odd jobs and
trying to make ends meet.

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And my husband had started
his own business at this time.

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And I found myself in a position.

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I learned how to, I had took
a, done a training course and

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learned how to do tax returns.

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I was working for a tax prep
company and I remember doing my

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own tax return and I was super.

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Like I'm doing my tax return
after work and put in all the

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numbers and hit, calculate.

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And I got this huge refunds, right.

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And I was like, wow, why am I
getting, this is a big refund.

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It's not what I expected.

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I'm like, Oh, maybe I did something wrong.

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And I'm like, looking at all the numbers.

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Well, here, what had happened
is I had qualified for what

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was what they still have.

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It's called a.

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Earned income tax credit.

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So for those people who are on the poverty
line, the government gives you money back

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in addition to what you paid in, in taxes.

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And that was the moment I realized
like, Oh my gosh, this is where I'm at.

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I need government assistance.

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That year we were, we were making 24,
000 a year trying to support a family

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of, of four, two, two young children.

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And that moment literally brought
me to tears and shocked me into

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changing as well because I was like,
this isn't what I want for my kids.

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This isn't what I want for myself.

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victoria_1_03-04-2025_135541: Yeah.

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audrey-faust--mba_1_03-04-2025_145541:
my mom's words.

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You should be able to support yourself.

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You make sure you should,
you can support yourself.

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We're echoing in the background because
at that moment, I couldn't, I couldn't

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even like help support the family barely.

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And I definitely couldn't support myself.

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Now, I was married, I was happily married,
I'm still married to the same man today,

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but, having that, oh my gosh, what if
something happens, or what if I turn out

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in the same situation as my mother, and
just, she was very unhappy her entire

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life, struggling with my father's issues.

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Like, I don't want that for myself.

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Like, I grew up in that.

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That's, that's not what I want.

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And, yes, that was the
beginning of my story.

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victoria_1_03-04-2025_135541: you,

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audrey-faust--mba_1_03-04-2025_145541:
Yes.

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victoria_1_03-04-2025_135541: a lot about
transition, so that was a huge transition

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cause then you, you went to school.

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Is that right?

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audrey-faust--mba_1_03-04-2025_145541:
Yeah, not immediately, because I had to

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figure out how to make some money first.

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But, like, just to support the
family, I ended up working a little

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bit at Vanguard, and that's where I
learned a little bit about investing.

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And they had a evening shift.

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But once we were able to get a little
bit more of a footing, then yes, I went

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back to school and got my accounting
degree, then even went on and got my MBA.

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But,  I definitely had in the back of my
mind, I need to be able to support myself.

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And I didn't even, like I said, when I
was young, I didn't know what that meant.

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I didn't even know what that meant.

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victoria_1_03-04-2025_135541: And

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audrey-faust--mba_1_03-04-2025_145541:
until you

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victoria_1_03-04-2025_135541: faced you.

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audrey-faust--mba_1_03-04-2025_145541:
Yeah.

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Yeah.

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And then I'm like, okay, I'm
right where she told me not to be.

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victoria_1_03-04-2025_135541: So
how did you go from that point of

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kind of a crisis point,  and a big
realization point to where you are today?

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Because today you're,  financially well
set, you support yourself, you support

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your family,  and you help others
master their money and their mindset.

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audrey-faust--mba_1_03-04-2025_145541:
yes.

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So fast forward 27 years, through
my growth and work I've done.

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I've done a lot of work around became
a certified neuro coach about four

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years ago, four or five years ago.

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I've have an accounting background.

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So I've been, you know, I went
back to school for accounting.

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And I've been working with small
businesses pretty much my entire career.

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When I brought in the neuro
coaching, I was, I started

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seeing all the mindset stuff like

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victoria_1_03-04-2025_135541: Yeah.

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audrey-faust--mba_1_03-04-2025_145541:
into play.

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And in my book, she grows rich.

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I talk about like the mindset, how
tackling that is the first part of it.

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And.

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We bring all of our mindset from
our childhood, and it's kind

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of funny as you, like, realize,
like, what you bring forward.

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Not only did I bring the mindset of
you should be able to support yourself,

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which is a good thing and shocked me.

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But then there's also things I
brought with me, like, um, making

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money is hard that I reprogrammed.

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And,  I didn't have this one, but a lot
of my clients had a judgment against

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rich people, like greedy, selfish,
mean, and all of those different mindset

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things,  will affect your wealth and
affect how you can grow your wealth.

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victoria_1_03-04-2025_135541:
No, I was just going to say,

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I think this is a good segue in
terms of just talking about like

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really like what is money mindset?

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Funny as it says, how should the
people be thinking about money mindset?

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Because I think often, and I think
a lot of people that listen to my

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podcast would say, you know, I'm fine.

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My money is fine.

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Or maybe they would say no
money is not fine, right?

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Because we all have different
worries along the way.

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The number one thing I hear from people,
people, very successful people, very,

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financially settled people is, well
I'm working to pay for insurance.

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And as an entrepreneur who has been on
her own for eight years now, I'm like,

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listen, that's actually not that hard.

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You need to get past that mindset.

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You don't need to work for the insurance.

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You, my friend can afford the insurance.

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So there's something else going on,
but let's talk maybe about mindset

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and how do we understand our mindset
and I guess what do we do about it?

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audrey-faust--mba_1_03-04-2025_145541:
So you brought up a funny point

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where a lot of people think they
don't have any money mindset.

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I can tell you, I hear that all day long.

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My money mindset is fine.

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So I have a few questions that
I ask, that dive into your

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subconscious and your conscious
money mindset may be completely fine.

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But I have a couple of questions
that I ask, they're in my book too,

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and you have to answer them within
the first, like, second, like, 2

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seconds, it's like word association.

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I had someone who came to one of my
workshops where I asked those questions.

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She came in and she said,
oh, my money mindset's good.

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I've been working on it for years.

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And the, if you have a negative answer
to those questions, it means you have.

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Something in your subconscious and there's
five questions that I asked that day.

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I have more than that, but

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victoria_1_03-04-2025_135541: Okay.

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audrey-faust--mba_1_03-04-2025_145541:
there's five in the book

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and I asked those five.

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victoria_1_03-04-2025_135541: So

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audrey-faust--mba_1_03-04-2025_145541: Um,

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victoria_1_03-04-2025_135541:
give us the five?

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audrey-faust--mba_1_03-04-2025_145541:
I will,  I'll give you a couple.

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I'm not going to give you all five,

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victoria_1_03-04-2025_135541: Yeah.

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audrey-faust--mba_1_03-04-2025_145541:
But she ended up having a negative

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answer for every single one of them,

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victoria_1_03-04-2025_135541: Wow.

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audrey-faust--mba_1_03-04-2025_145541:
she thought that her money mindset

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was good, and she was shocked.

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She was like, are you kidding me?

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And I'm like, yes, because you worked
on your mindset at the conscious

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level, not at the subconscious level.

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And our subconscious runs 95 percent
of our thoughts every single day.

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and we have 80, 000 of them.

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.  victoria_1_03-04-2025_135541: Okay.

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So you're going to put me on the spot,

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audrey-faust--mba_1_03-04-2025_145541:
I'm going to put you on the spot.

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Don't worry, because most people have
two out of the five questions, I'm

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going to ask you the most popular two,
um, that they have negative answers.

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Most people have at least, at least two,

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victoria_1_03-04-2025_135541: Okay.

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audrey-faust--mba_1_03-04-2025_145541:
um, that they have negative answers.

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So I'll ask you the first
one is making money is.

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victoria_1_03-04-2025_135541: Fun.

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audrey-faust--mba_1_03-04-2025_145541:
Okay, good.

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The next one is rich people are.

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victoria_1_03-04-2025_135541:
Aspirational.

00:12:17.813 --> 00:12:19.253
audrey-faust--mba_1_03-04-2025_145541:
Okay, look at that.

00:12:19.253 --> 00:12:20.323
You got a pretty good one.

00:12:21.117 --> 00:12:23.027
victoria_1_03-04-2025_135541: I would
also say, I'm going to couch that and

00:12:23.027 --> 00:12:26.257
say that's a bit of my, maybe more my
conscious than my subconscious, because

00:12:26.257 --> 00:12:32.387
I also think there's this aspect of
rich people are and arrogant maybe, and,

00:12:32.743 --> 00:12:34.713
audrey-faust--mba_1_03-04-2025_145541:
Well, yeah, that's so you

00:12:34.713 --> 00:12:35.993
did think a little bit.

00:12:36.013 --> 00:12:37.323
I did notice that.

00:12:37.753 --> 00:12:40.093
So the trick is not to think.

00:12:40.243 --> 00:12:43.043
And I know I put you on the
spot and we're on a podcast.

00:12:43.043 --> 00:12:45.363
So some people don't always
like to share their negative

00:12:45.363 --> 00:12:48.383
answers, but we'll go with that.

00:12:48.527 --> 00:12:48.767
victoria_1_03-04-2025_135541: to.

00:12:48.917 --> 00:12:52.417
I would, you know what, it's, I mean,
making money, it's fun and it's hard.

00:12:53.253 --> 00:12:53.693
audrey-faust--mba_1_03-04-2025_145541:
Yeah.

00:12:53.877 --> 00:12:58.897
victoria_1_03-04-2025_135541: there's hard
work that goes into the process, right?

00:12:59.246 --> 00:13:00.766
audrey-faust--mba_1_03-04-2025_145541:
So let me explain.

00:13:01.170 --> 00:13:02.510
victoria_1_03-04-2025_135541:
right, money doesn't grow on

00:13:02.651 --> 00:13:03.521
audrey-faust--mba_1_03-04-2025_145541:
Grow on trees.

00:13:03.571 --> 00:13:03.871
Yeah,

00:13:04.130 --> 00:13:05.380
victoria_1_03-04-2025_135541:
looking outside my window right now.

00:13:05.400 --> 00:13:05.940
I see a tree.

00:13:05.940 --> 00:13:07.150
Money's not growing on that tree.

00:13:08.200 --> 00:13:09.220
It'd be nice though.

00:13:09.220 --> 00:13:14.790
Yeah,

00:13:14.851 --> 00:13:16.711
audrey-faust--mba_1_03-04-2025_145541:
this is where it comes in like I had

00:13:16.711 --> 00:13:22.101
making money as hard That was one of the
ones that I had to reprogram Because I

00:13:22.101 --> 00:13:27.161
can remember back to my childhood and my
mom used to always say we work hard for

00:13:27.161 --> 00:13:33.288
our money and My brain interpreted that
that you have to work hard for your money

00:13:33.317 --> 00:13:33.877
victoria_1_03-04-2025_135541: yeah,

00:13:34.188 --> 00:13:35.658
audrey-faust--mba_1_03-04-2025_145541:
What did that equate to?

00:13:35.748 --> 00:13:36.728
A workaholic.

00:13:36.945 --> 00:13:41.175
That, that's what I turned into, you
know, because I wanted a lot of money.

00:13:41.185 --> 00:13:43.955
So I thought the only way to
get a lot of money is to work

00:13:43.955 --> 00:13:45.435
harder and harder and harder.

00:13:45.744 --> 00:13:48.844
So that was one of the
ones that I needed to.

00:13:49.204 --> 00:13:50.684
Reprogram in my brain.

00:13:51.314 --> 00:13:57.054
So yeah, so and you know, I've seen
rich rich people are greedy, rich

00:13:57.054 --> 00:14:00.214
people are mean rich people are selfish.

00:14:00.744 --> 00:14:06.004
And the media does an amazing
job of buying into those.

00:14:06.864 --> 00:14:08.754
So we're seeing that, right?

00:14:08.754 --> 00:14:11.224
We're seeing that every single day,

00:14:11.363 --> 00:14:11.753
victoria_1_03-04-2025_135541: yeah.

00:14:11.754 --> 00:14:13.504
audrey-faust--mba_1_03-04-2025_145541:
because they're portraying rich

00:14:13.534 --> 00:14:18.934
people in that way, on top of whatever
programming we got while we were younger.

00:14:19.168 --> 00:14:19.608
victoria_1_03-04-2025_135541: And I,

00:14:19.624 --> 00:14:19.934
audrey-faust--mba_1_03-04-2025_145541:
And,

00:14:20.348 --> 00:14:23.168
victoria_1_03-04-2025_135541: Hearing
a speaker a long time ago, talking

00:14:23.168 --> 00:14:25.888
about like how rich is too rich, right?

00:14:25.888 --> 00:14:30.451
We all have like this view of,  how
much money is a lot of money?

00:14:30.521 --> 00:14:33.411
And the reality is how much money is
a lot of money and how much is rich is

00:14:33.411 --> 00:14:37.251
like one notch above where you are today.

00:14:37.471 --> 00:14:38.781
Um, right.

00:14:38.801 --> 00:14:41.271
So I'm not rich, oh, but they're rich.

00:14:41.461 --> 00:14:43.571
It's all relative, I think.

00:14:43.591 --> 00:14:46.741
And to your point, I think the
media does do a good job of, of

00:14:46.741 --> 00:14:49.591
feeding into it, at various times.

00:14:49.661 --> 00:14:49.811
Yes.

00:14:49.821 --> 00:14:50.491
And yet.

00:14:50.614 --> 00:14:52.564
Money is the engine of our economy,

00:14:53.500 --> 00:14:53.890
audrey-faust--mba_1_03-04-2025_145541:
yes?

00:14:54.064 --> 00:14:56.924
victoria_1_03-04-2025_135541: so we
need people that have money to spend.

00:14:56.924 --> 00:14:59.074
In fact, there was an article
in the wall street journal.

00:14:59.144 --> 00:15:01.294
I think it was the wall street
journal about a week or so ago.

00:15:01.664 --> 00:15:06.014
I'm talking about how the U S economy
is really driven by top earners.

00:15:06.014 --> 00:15:11.094
With expendable cash and
stuff and it's like, yes.

00:15:11.124 --> 00:15:14.304
And I think to a certain
degree that is always true.

00:15:15.004 --> 00:15:19.241
have way more disposable income
today than I did 30 years ago.

00:15:19.454 --> 00:15:20.484
audrey-faust--mba_1_03-04-2025_145541:
Yeah, of course.

00:15:21.108 --> 00:15:23.388
victoria_1_03-04-2025_135541: As
my earning power, as my wealth

00:15:23.388 --> 00:15:26.458
has increased, as whatever, I'd
say that's true for most people.

00:15:26.668 --> 00:15:31.368
On the other hand, I, you know, I talked
to my friends or my sisters and stuff.

00:15:31.368 --> 00:15:35.348
We're like, man, teenagers today
have way more money than we

00:15:35.348 --> 00:15:39.008
ever had and opportunities and
wishes to spend their money.

00:15:39.008 --> 00:15:41.218
So it's all, it all becomes relative.

00:15:41.758 --> 00:15:45.202
So how do people shift their mindset?

00:15:45.302 --> 00:15:47.542
Can you reprogram the seven year old you?

00:15:47.678 --> 00:15:52.062
And if not, what do you do to
make money and mindset more

00:15:52.062 --> 00:15:54.352
engaging and more positive?

00:15:54.483 --> 00:15:55.323
audrey-faust--mba_1_03-04-2025_145541:
Well, you could definitely

00:15:55.333 --> 00:15:57.283
reprogram the seven year old you.

00:15:57.453 --> 00:16:00.103
You can reprogram anything
that doesn't serve you.

00:16:00.373 --> 00:16:03.113
That's what I learned in my
neurocoaching certification.

00:16:03.133 --> 00:16:08.243
So It takes a little bit of
time and a little bit of effort.

00:16:08.243 --> 00:16:08.903
Not a lot.

00:16:08.943 --> 00:16:12.253
I go through it in my book,  you can.

00:16:12.286 --> 00:16:18.646
Reprogram anything,  first, what you need
to do is identify it, which is what we

00:16:18.646 --> 00:16:20.346
were talking about with the questions.

00:16:20.416 --> 00:16:24.016
Identify this story that's going
on and on, in your subconscious

00:16:24.056 --> 00:16:25.821
and then you need to identify it.

00:16:25.981 --> 00:16:27.141
Disprove it.

00:16:27.261 --> 00:16:31.981
So for instance,  when I mentioned,
you know, I making money is hard.

00:16:32.441 --> 00:16:34.821
I had to find evidence of the opposite,

00:16:34.915 --> 00:16:37.575
Which wasn't that hard for
me because I had a couple of

00:16:37.595 --> 00:16:40.215
rental properties at the time.

00:16:40.245 --> 00:16:43.975
And I was like, well, that's like
the easiest money I ever made,

00:16:44.354 --> 00:16:44.914
victoria_1_03-04-2025_135541: Yeah.

00:16:44.914 --> 00:16:46.504
Yeah.

00:16:47.005 --> 00:16:47.225
audrey-faust--mba_1_03-04-2025_145541:
out.

00:16:47.235 --> 00:16:50.085
Like, I'm not doing any
work to do that hardly.

00:16:50.475 --> 00:16:51.935
And I'm making money doing it.

00:16:52.025 --> 00:16:55.555
So  that's not necessarily true.

00:16:56.235 --> 00:16:57.405
I just disproved it.

00:16:57.465 --> 00:17:00.825
I, I'm not working at all and I'm
making money by, by doing that.

00:17:01.235 --> 00:17:06.895
Then you just simply reprogram it by
saying making money is easy and you can.

00:17:07.275 --> 00:17:08.445
See it, say it, write it.

00:17:08.475 --> 00:17:12.955
And all the time for seven
weeks is what they say.

00:17:12.955 --> 00:17:18.735
My neurocoaching program is,  just
continually to see it, say it, write it.

00:17:18.775 --> 00:17:21.305
I like to stick it on a
little post it note in my,

00:17:21.305 --> 00:17:21.605
victoria_1_03-04-2025_135541: Like

00:17:21.721 --> 00:17:22.511
audrey-faust--mba_1_03-04-2025_145541:
computer.

00:17:22.555 --> 00:17:23.295
victoria_1_03-04-2025_135541: affirmations

00:17:23.541 --> 00:17:24.201
audrey-faust--mba_1_03-04-2025_145541:
Yes.

00:17:24.361 --> 00:17:25.711
See, it's an affirmation.

00:17:25.721 --> 00:17:26.921
Making money is easy.

00:17:26.921 --> 00:17:28.261
Rich people are generous.

00:17:28.261 --> 00:17:32.421
Rich people are kind, you know,
whatever, you know, all of that.

00:17:32.886 --> 00:17:34.356
Reprogramming those.

00:17:34.806 --> 00:17:36.816
And you could do it with
anything, not just money.

00:17:36.836 --> 00:17:42.330
Any kind, any belief that you find that's
been put in there, you can reprogram it.

00:17:42.330 --> 00:17:46.989
But it does take up time because
think about it, however old you

00:17:46.989 --> 00:17:51.589
are, those pathways in your brain,
they're called neuropathways.

00:17:51.874 --> 00:17:55.114
You know, it's like the
longer you walk on that track,

00:17:55.608 --> 00:17:56.158
victoria_1_03-04-2025_135541: yeah,

00:17:56.464 --> 00:17:58.944
audrey-faust--mba_1_03-04-2025_145541:
embedded it gets, so It's going

00:17:58.944 --> 00:18:00.544
to take longer to reprogram it.

00:18:00.868 --> 00:18:03.498
victoria_1_03-04-2025_135541: so I worry
sometimes Audrey, so I, you know, I hear

00:18:03.498 --> 00:18:05.268
these things and I think, you know, is.

00:18:05.700 --> 00:18:08.410
The shift from making money
that's hard, or money doesn't

00:18:08.410 --> 00:18:09.850
grow on trees, or whatever.

00:18:11.000 --> 00:18:14.230
Quite honestly, I worry that
I've ruined my kids at times.

00:18:14.510 --> 00:18:15.080
Um,

00:18:15.201 --> 00:18:15.601
audrey-faust--mba_1_03-04-2025_145541:
same

00:18:15.800 --> 00:18:17.850
victoria_1_03-04-2025_135541:
because, as we all have.

00:18:18.310 --> 00:18:22.930
But for me it's this aspect of, Money,
you know, I think there's this whole

00:18:22.930 --> 00:18:28.350
idea of believing in abundance and
having a growth mindset, but that doesn't

00:18:28.350 --> 00:18:31.130
mean it's about everything, right?

00:18:31.140 --> 00:18:38.570
So  last summer took our family to France
and to Switzerland and had a great right?

00:18:38.580 --> 00:18:39.830
Wonderful vacation.

00:18:40.130 --> 00:18:40.870
Everybody was thrilled.

00:18:40.870 --> 00:18:44.140
My kids were thrilled, and there
were a few things along the way like

00:18:44.390 --> 00:18:46.860
this one, you know, we were going
out to dinner at the hotel one night

00:18:46.860 --> 00:18:48.430
because that was the closest place.

00:18:48.430 --> 00:18:51.437
I'm like, mom, have you
seen the menu prices?

00:18:51.437 --> 00:18:53.047
I'm like, yeah, it's fine.

00:18:53.777 --> 00:19:00.527
in that moment, was fine to pay
X amount of money on a dinner.

00:19:00.737 --> 00:19:04.327
But by golly, that is not something
I'm going to frequent on a daily basis.

00:19:04.557 --> 00:19:10.460
And so, how to separate the fact that
I'm really okay spending money on

00:19:10.460 --> 00:19:16.120
certain things or certain experiences,
but in order to have the money to do

00:19:16.120 --> 00:19:18.980
that, I have to conserve elsewhere.

00:19:19.080 --> 00:19:20.750
How do you suggest framing that?

00:19:20.858 --> 00:19:23.948
audrey-faust--mba_1_03-04-2025_145541:
so that's more about creating a plan

00:19:24.068 --> 00:19:29.858
or a blueprint as I call it in my
book and really Deciding ahead of

00:19:29.858 --> 00:19:31.958
time how you want to spend your money,

00:19:32.086 --> 00:19:36.098
if you have a plan for your
money then it all makes sense.

00:19:36.168 --> 00:19:41.055
It's when you don't have a plan
that it gets a little wild.

00:19:41.095 --> 00:19:46.105
And  I use debt to, to leverage
my wealth and grow my wealth.

00:19:46.145 --> 00:19:47.715
I'm not a debt free person.

00:19:47.715 --> 00:19:48.125
I don't.

00:19:48.125 --> 00:19:50.435
I don't believe in the debt free model.

00:19:50.445 --> 00:19:54.145
I don't think, you know, paying 20
percent interest on a credit card

00:19:54.145 --> 00:19:59.275
makes sense, but I have what in my
book what's called the 7 percent rule.

00:19:59.595 --> 00:20:04.035
If the interest rate is under
7%, you're better off investing

00:20:04.225 --> 00:20:08.350
Versus if it's under 7 percent or
if it's over 7%, maybe you pay less.

00:20:08.690 --> 00:20:09.740
Pay it off sooner.

00:20:09.750 --> 00:20:13.170
And that's a flexible
number to a point, right?

00:20:13.470 --> 00:20:16.100
It depends on your
mindset and your values.

00:20:16.150 --> 00:20:18.360
But going back to what you said.

00:20:18.410 --> 00:20:24.830
You create the, a plan for your money
and I may, you may like to go on

00:20:24.860 --> 00:20:31.390
trips and travel to Europe and that
may be your thing and maybe I like

00:20:31.480 --> 00:20:36.140
to,  go to get my nails done or go
to concerts or go things like that.

00:20:36.140 --> 00:20:39.430
Choosing how we spend our money.

00:20:39.705 --> 00:20:44.905
Through a plan is what's most beneficial
rather than just say, well, I'm

00:20:44.905 --> 00:20:46.705
going to do this and this and that.

00:20:46.715 --> 00:20:52.365
And then before you know it, you've spent
more than you have coming in and then

00:20:52.365 --> 00:20:54.795
you end up in a difficult situation.

00:20:54.839 --> 00:20:55.689
victoria_1_03-04-2025_135541:
I think that makes sense.

00:20:55.689 --> 00:20:57.179
And I think this whole aspect of

00:20:57.325 --> 00:20:57.595
audrey-faust--mba_1_03-04-2025_145541:
Yeah,

00:20:57.669 --> 00:20:58.159
victoria_1_03-04-2025_135541: a choice.

00:20:58.159 --> 00:21:00.769
I think it's interesting that
you don't talk about it as a

00:21:00.929 --> 00:21:02.759
budget, but as a blueprint.

00:21:03.275 --> 00:21:04.485
audrey-faust--mba_1_03-04-2025_145541:
I hate the word budget,

00:21:04.769 --> 00:21:05.569
victoria_1_03-04-2025_135541:
to me about that.

00:21:05.789 --> 00:21:08.839
I hate budgets too, by the way,
but I'm, I'm willing to hear

00:21:08.955 --> 00:21:10.645
audrey-faust--mba_1_03-04-2025_145541:
but he hates the word budget.

00:21:10.785 --> 00:21:11.145
Yes.

00:21:11.155 --> 00:21:15.445
So a, including me, everybody
hates the word budget because

00:21:15.475 --> 00:21:17.495
budget a sounds constrictive.

00:21:17.795 --> 00:21:22.235
And I remember the first time I
created myself a little budget.

00:21:22.302 --> 00:21:26.402
I was actually in the negative and I
was like, I crumbled the, and that was

00:21:26.402 --> 00:21:30.902
before anything fun, and I literally
like crumbled it up and then threw it

00:21:30.902 --> 00:21:32.462
out and said, I'm never doing this again.

00:21:33.812 --> 00:21:39.252
So that was, you know, in my early life
and, we were struggling to make ends meet,

00:21:39.322 --> 00:21:43.392
and we all go through those times and
yes, sometimes you need to use a credit

00:21:43.392 --> 00:21:47.815
card to get through those times,  I just
have an aversion to the word budget.

00:21:47.815 --> 00:21:51.745
So I like to call it a plan because
a budget is telling you like,

00:21:51.795 --> 00:21:54.185
not, well, you can't spend money.

00:21:54.185 --> 00:21:55.215
You gotta like,

00:21:55.309 --> 00:21:56.539
victoria_1_03-04-2025_135541:
what you can't do is what

00:21:56.555 --> 00:21:57.095
audrey-faust--mba_1_03-04-2025_145541:
yes.

00:21:57.179 --> 00:21:57.739
victoria_1_03-04-2025_135541: feels like.

00:21:57.739 --> 00:21:57.989
Right.

00:21:58.019 --> 00:21:58.299
Yeah.

00:21:58.885 --> 00:22:01.155
audrey-faust--mba_1_03-04-2025_145541:
And a plan is like, okay, or a

00:22:01.155 --> 00:22:05.195
blueprint is, okay, I'm deciding
where I want to spend my money.

00:22:05.299 --> 00:22:08.009
It's just a whole different, like, vibe.

00:22:09.153 --> 00:22:12.163
victoria_1_03-04-2025_135541:
and it, yeah, yeah, okay, I like

00:22:12.163 --> 00:22:13.303
that because, okay, thank you.

00:22:13.303 --> 00:22:15.703
I'm going to,  I'm no longer
going to have a budget, I'm

00:22:15.703 --> 00:22:16.943
just going to have blueprints.

00:22:17.013 --> 00:22:23.573
how do you see this whole idea
of mindset applying to business?

00:22:23.573 --> 00:22:23.823
Right?

00:22:23.833 --> 00:22:27.193
So I think a lot of this, what we're
talking about, my money mindset

00:22:27.193 --> 00:22:29.873
is my personal money mindset.

00:22:29.873 --> 00:22:31.973
And yet it affects businesses.

00:22:31.983 --> 00:22:35.033
And I know you work with a lot
of small,  in midsize businesses.

00:22:35.393 --> 00:22:36.893
How do you see that?

00:22:37.009 --> 00:22:39.599
Going from being personal
to being business.

00:22:39.741 --> 00:22:41.621
audrey-faust--mba_1_03-04-2025_145541:
Well, I always like to say how you do

00:22:41.621 --> 00:22:43.171
one thing is how you do everything.

00:22:43.291 --> 00:22:45.721
Like, we're just
creatures of habit, right?

00:22:45.741 --> 00:22:50.974
So, in most cases, I can't say it's
for everybody, but what I've seen is

00:22:51.284 --> 00:22:58.263
if we're, you know, more conservative
on Our personal finances, we're more

00:22:58.263 --> 00:23:00.569
conservative on our business finances.

00:23:00.653 --> 00:23:01.743
Is that good or bad?

00:23:02.163 --> 00:23:02.953
You don't know.

00:23:02.973 --> 00:23:07.293
If you're more conservative, sometimes
you might take less risk in your

00:23:07.293 --> 00:23:10.033
business that could then pay off, right?

00:23:10.422 --> 00:23:10.752
victoria_1_03-04-2025_135541: Right?

00:23:10.873 --> 00:23:14.723
audrey-faust--mba_1_03-04-2025_145541: So,
like, you just, I think, have to be aware.

00:23:14.723 --> 00:23:16.063
And I talk about that in my book.

00:23:16.113 --> 00:23:21.873
I apply the different DISC personalities
to, how you are in, with money.

00:23:22.193 --> 00:23:25.013
And, like I said, how you are
with one thing, it proves to

00:23:25.023 --> 00:23:26.223
be how you are with money.

00:23:26.223 --> 00:23:31.439
So, if you're more conservative
on, the leadership style or, or

00:23:31.439 --> 00:23:33.759
whatever, you're going to be more
conservative with your money.

00:23:33.759 --> 00:23:38.849
But if you're like the fun leader
and you're inspirational leader

00:23:38.879 --> 00:23:43.564
and, you know, You're probably gonna
be less conservative with money

00:23:43.564 --> 00:23:45.414
and more worried about having fun.

00:23:45.435 --> 00:23:48.831
So, I mean, it all goes
across like all businesses.

00:23:49.071 --> 00:23:52.101
Business and personal,
like it's all the same.

00:23:52.671 --> 00:23:59.891
And I think becoming aware of who you are
and how you look at things is probably

00:23:59.891 --> 00:24:01.661
one of the most important things.

00:24:01.661 --> 00:24:07.794
So you can say, well, is this me being
too conservative and maybe I should,  get

00:24:07.864 --> 00:24:13.804
advice on taking this business risk or
not, or vice versa, is that me, this

00:24:13.804 --> 00:24:16.094
being fun and putting money everywhere.

00:24:16.524 --> 00:24:19.664
Maybe I should take a step back
and be a little more conservative.

00:24:20.234 --> 00:24:25.384
And so  knowing who you are and
and how you are with things is very

00:24:25.384 --> 00:24:29.474
important and it just goes across
whether it's personal or business.

00:24:29.491 --> 00:24:30.751
victoria_1_03-04-2025_135541:
A couple of final questions.

00:24:30.751 --> 00:24:34.151
One is just around, taking control
of your financial future, which is,

00:24:34.461 --> 00:24:37.971
you know, which kind of ties into
money mindset, but also other things.

00:24:37.971 --> 00:24:38.151
Right.

00:24:38.151 --> 00:24:38.551
And I think.

00:24:38.771 --> 00:24:43.608
But often,  as an entrepreneur, you know
that your future is in your own hands.

00:24:43.658 --> 00:24:46.808
I mean, you have to do things
to make that future happen

00:24:47.158 --> 00:24:48.838
in,  the land of the corporate.

00:24:48.938 --> 00:24:52.168
We often assume that we've got
financial security through our

00:24:52.168 --> 00:24:57.004
companies,  and yet we also see that
there are a number of layoffs coming.

00:24:57.005 --> 00:25:00.545
There are companies that are being
bought and sold that are shifting,

00:25:00.595 --> 00:25:04.475
people's Livelihood potentially,
yeah, maybe they're continuing to be

00:25:04.475 --> 00:25:08.115
employed, maybe they're by a different
company, maybe no longer employed

00:25:08.115 --> 00:25:09.195
and need to find something new.

00:25:09.378 --> 00:25:14.128
and I think there's this hypothesis
that, you know, hey, I've got this

00:25:14.128 --> 00:25:16.958
steady paycheck and it's going to
continue to be this steady paycheck.

00:25:17.388 --> 00:25:18.658
And then one day it's not.

00:25:19.698 --> 00:25:20.548
We can plan ahead.

00:25:20.558 --> 00:25:24.488
So what should people be doing
personally really to take control

00:25:24.488 --> 00:25:25.708
of their financial future?

00:25:25.843 --> 00:25:27.493
audrey-faust--mba_1_03-04-2025_145541:
Either saving or,  there

00:25:27.493 --> 00:25:28.783
are other ways too.

00:25:28.833 --> 00:25:32.783
There are two vehicles I like for
an emergency fund and it's not

00:25:32.783 --> 00:25:36.093
necessarily how most other people do it.

00:25:36.271 --> 00:25:43.865
So I have two unique, ways that I
always used as my, you know, quote

00:25:43.865 --> 00:25:46.485
unquote, nest egg  or savings.

00:25:46.585 --> 00:25:51.005
So I always have a home
equity line of credit.

00:25:51.475 --> 00:25:54.675
And the best time to get that
is when you don't need it.

00:25:55.189 --> 00:25:56.189
victoria_1_03-04-2025_135541: Absolutely.

00:25:57.065 --> 00:25:58.855
audrey-faust--mba_1_03-04-2025_145541:
The best time to get any money from

00:25:58.885 --> 00:26:00.815
any bank is when you don't need it.

00:26:01.269 --> 00:26:01.659
victoria_1_03-04-2025_135541: Yeah.

00:26:01.725 --> 00:26:03.865
audrey-faust--mba_1_03-04-2025_145541:
have a line of credit that works, you

00:26:03.865 --> 00:26:07.570
know, just like a credit card where
you can draw on it when you need it.

00:26:07.661 --> 00:26:11.861
so having, that's actually how I paid
for, for a lot of my kids college is

00:26:11.861 --> 00:26:13.631
using a home equity line of credit.

00:26:14.307 --> 00:26:17.267
your home is constantly
increasing in value.

00:26:17.461 --> 00:26:17.851
victoria_1_03-04-2025_135541: Yeah.

00:26:18.319 --> 00:26:20.249
audrey-faust--mba_1_03-04-2025_145541:
98 percent of the time, of course, we

00:26:20.249 --> 00:26:24.609
had, you know, 1 or 2 years where that
wasn't the case, but,  98 percent of the

00:26:24.609 --> 00:26:26.809
time your house is increasing in value.

00:26:26.819 --> 00:26:31.359
So, having that home equity line
of credit is letting you tap

00:26:31.359 --> 00:26:32.899
into that value of your home.

00:26:33.448 --> 00:26:33.708
victoria_1_03-04-2025_135541: Hmm.

00:26:33.839 --> 00:26:35.469
audrey-faust--mba_1_03-04-2025_145541:
And if you don't need it, you're

00:26:35.469 --> 00:26:36.889
not paying any interest on it.

00:26:36.969 --> 00:26:37.859
You're not using it.

00:26:38.238 --> 00:26:38.618
victoria_1_03-04-2025_135541: Right.

00:26:39.189 --> 00:26:42.409
audrey-faust--mba_1_03-04-2025_145541:
The other vehicle is a Roth IRA.

00:26:42.872 --> 00:26:45.232
So that grows.

00:26:45.429 --> 00:26:50.979
tax free, and you could always take
out the principal, which is, you

00:26:50.979 --> 00:26:55.779
know, the money you put in out of
a Roth IRA, tax and penalty free.

00:26:56.238 --> 00:26:56.578
victoria_1_03-04-2025_135541: Yeah.

00:26:57.209 --> 00:26:59.509
audrey-faust--mba_1_03-04-2025_145541:
So, and it grows tax free, so

00:26:59.509 --> 00:27:04.879
you're not paying any tax on the
interest in the growth, and it's

00:27:04.889 --> 00:27:07.169
there in case of an emergency.

00:27:07.508 --> 00:27:07.918
victoria_1_03-04-2025_135541: Yeah.

00:27:08.069 --> 00:27:09.109
audrey-faust--mba_1_03-04-2025_145541:
I know there's income

00:27:09.109 --> 00:27:10.689
limits on the Roth IRA.

00:27:11.313 --> 00:27:13.953
victoria_1_03-04-2025_135541: Well, what I
was going to say is,  and this becomes the

00:27:13.953 --> 00:27:16.263
subject of a completely different podcast.

00:27:16.263 --> 00:27:18.443
In fact, there's probably podcasts
out there, but you know, the

00:27:18.443 --> 00:27:20.373
whole backdoor Roth conversion

00:27:20.714 --> 00:27:21.024
audrey-faust--mba_1_03-04-2025_145541:
yes,

00:27:21.063 --> 00:27:21.893
victoria_1_03-04-2025_135541: huge

00:27:22.084 --> 00:27:22.924
audrey-faust--mba_1_03-04-2025_145541:
what I was gonna say.

00:27:22.924 --> 00:27:28.234
There is a back, you can put it
in a non traditional IRA and then

00:27:28.324 --> 00:27:32.624
roll it into a Roth IRA, which
is called a backdoor Roth IRA.

00:27:32.774 --> 00:27:35.704
So, which they might as well
just eliminate the Roth IRA.

00:27:36.094 --> 00:27:38.984
Like, and

00:27:39.103 --> 00:27:39.483
victoria_1_03-04-2025_135541: Right.

00:27:39.554 --> 00:27:40.264
audrey-faust--mba_1_03-04-2025_145541:
be done with it.

00:27:40.501 --> 00:27:44.546
victoria_1_03-04-2025_135541: gets
back to, um, Congress and, you

00:27:44.546 --> 00:27:47.641
know, Constituent's money mindset

00:27:47.952 --> 00:27:48.362
audrey-faust--mba_1_03-04-2025_145541:
right.

00:27:48.921 --> 00:27:51.251
victoria_1_03-04-2025_135541: rich
people and what constitutes rich and

00:27:51.321 --> 00:27:53.341
where the benefits should go, etc.

00:27:53.341 --> 00:27:53.811
So that's

00:27:53.842 --> 00:27:54.392
audrey-faust--mba_1_03-04-2025_145541:
Exactly.

00:27:54.412 --> 00:27:56.562
You make a great point there Victoria.

00:27:56.602 --> 00:27:57.112
It is.

00:27:57.216 --> 00:27:58.236
victoria_1_03-04-2025_135541:
ah, see, I learn

00:28:01.166 --> 00:28:01.736
I learn.

00:28:02.006 --> 00:28:04.316
So this has been really fun, Audrey.

00:28:04.316 --> 00:28:06.026
I'm really glad that
we've gotten to do this.

00:28:06.056 --> 00:28:09.856
Um, and,  just learn more
about what you're doing.

00:28:10.426 --> 00:28:15.526
Uh, where can our audience learn
more about you or connect with

00:28:15.526 --> 00:28:19.006
you if they want to and learn
more about, um, she grows Rich,

00:28:19.592 --> 00:28:19.972
audrey-faust--mba_1_03-04-2025_145541:
Sure.

00:28:20.332 --> 00:28:21.672
Well, she grows rich.

00:28:21.752 --> 00:28:25.272
I had to become a financial
powerhouse is available on Amazon.

00:28:25.972 --> 00:28:29.542
You can get the digital copy
right now for just 99 cents.

00:28:29.592 --> 00:28:30.372
It's on sale.

00:28:30.422 --> 00:28:31.772
And you can get that.

00:28:32.282 --> 00:28:34.522
Just search she grows rich Audrey

00:28:34.791 --> 00:28:35.071
victoria_1_03-04-2025_135541: Okay,

00:28:35.092 --> 00:28:35.332
audrey-faust--mba_1_03-04-2025_145541:
Faust.

00:28:35.332 --> 00:28:36.382
It'll come right up for you.

00:28:36.461 --> 00:28:37.231
victoria_1_03-04-2025_135541:
include a link for

00:28:37.242 --> 00:28:38.152
audrey-faust--mba_1_03-04-2025_145541:
Oh, perfect

00:28:38.221 --> 00:28:39.481
victoria_1_03-04-2025_135541:
well, just to make life easy.

00:28:39.501 --> 00:28:40.391
Yeah, exactly.

00:28:40.802 --> 00:28:42.242
audrey-faust--mba_1_03-04-2025_145541:
and then You can find me

00:28:42.242 --> 00:28:43.902
at Audrey Faust consulting.

00:28:44.252 --> 00:28:50.772
com and I have some free resources on
there There's also if you buy the book

00:28:50.802 --> 00:28:56.497
you can find my book portal on there Which
has some additional free resources in it.

00:28:57.087 --> 00:29:02.937
So including a money mindset training
and some fun calculators when you're

00:29:02.957 --> 00:29:07.597
when you're calculating different things
like your net worth that I talk about in

00:29:07.597 --> 00:29:10.167
the book as well as the 7 percent rule.

00:29:10.167 --> 00:29:12.647
There's a 7 percent rule
calculator in there.

00:29:12.881 --> 00:29:16.131
that lets you compare investing
versus paying off debt.

00:29:16.711 --> 00:29:18.241
There's all kinds of fun stuff in there.

00:29:18.735 --> 00:29:19.175
victoria_1_03-04-2025_135541: Awesome.

00:29:19.315 --> 00:29:20.275
Well, this has been great.

00:29:20.365 --> 00:29:22.575
Audrey, you so much for joining me.

00:29:22.575 --> 00:29:24.205
I really appreciate your time today.

00:29:24.205 --> 00:29:26.835
Absolutely.

00:29:27.915 --> 00:29:29.445
And thanks everyone for listening.

00:29:29.455 --> 00:29:30.315
Keep listening.

00:29:30.325 --> 00:29:30.925
Keep following.

00:29:30.925 --> 00:29:31.645
Keep sharing.

00:29:31.665 --> 00:29:33.745
And we will talk with you again soon.

00:29:34.198 --> 00:29:36.418
Thanks for joining us
today on The Chemical Show.

00:29:36.748 --> 00:29:41.248
If you enjoyed this episode, be
sure to subscribe, leave a review,

00:29:41.488 --> 00:29:44.878
and most importantly, share it
with your friends and colleagues.

00:29:45.868 --> 00:29:49.198
For more insights, visit
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00:29:49.678 --> 00:29:51.163
and connect with us on LinkedIn.

00:29:51.928 --> 00:29:55.888
You can find me at Victoria King
Meyer on LinkedIn, and you can also

00:29:55.888 --> 00:29:58.048
find us at The Chemical Show Podcast.

00:29:58.228 --> 00:30:01.408
Join us next time for more
conversations and strategies

00:30:01.708 --> 00:30:03.478
shaping the future of the industry.

00:30:03.868 --> 00:30:04.588
We'll see you soon.