Optimize

Join Nate Matherson as he sits down with Ann Smarty for the thirty-second episode of the Optimize podcast. Ann is an SEO expert with industry experience since 2005 and is the founder of Smarty Marketing, a client-first boutique SEO agency based in New York. She was the former editor-in-chief of Search Engine Journal, a frequent contributor to prominent search and social blogs like Small Business Trends and Mashable, and a speaker at Pubcon and other digital marketing events. In our episode today, Ann and I discuss organic search and AI predictions for 2024, her recent report, The State of The Link Building Industry 2023, helpful content, algorithm updates, and more! During the episode, Ann shares her experience with Google’s algorithm evolution over the years and how user experience metrics signal Google that your website’s content is valuable to the readers and should rank highly. In this week’s deep dive, Ann shares her thoughts on the challenges agencies face in acquiring clients and the problems clients face when choosing an agency. Listen to her thoughts on the importance of experience and longevity when selecting an SEO agency, why you should educate yourself before your first meeting, and how shortcuts and hype can backfire. Rounding out the episode, Ann and Nate discuss link-building strategies, topical authority, creating link bait, and reputation management. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.

Resources:
Join Positional’s Private Beta Here: www.positional.com
Check-in with Nate on LinkedIn & Twitter
Check-in with Ann on LinkedIn & Twitter & Agency Website
The State of The Link Building Industry 2023 Report

What is Optimize?

Looking to scale an SEO channel and generate more traffic to your website? You are in the right place with the Optimize weekly podcast. Hosted by Nate Matherson, a content marketing and SEO leader, we go in-depth and tactical with an amazing selection of guests ranging from in-house SEO teams, agency folks, and solo practitioners who are crushing in their respective niches. Whether you are building an organic search channel for the first time or a seasoned pro, the Optimize podcast helps you keep up in the ever-changing SEO space. Our episodes are released each week on Wednesdays. For more information visit us at www.positional.com