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The war for audience attention is being dominated by Netflix, Disney, and a few others. Unless you want to get crushed, you’ve gotta niche down.
Today on Filmmaker Freedom, the only sustainable way for micro-budget filmmakers to win the brutal war for audience attention.
This is a war being dominated right now by the likes of Netflix, Disney, YouTube, Facebook, and plenty of others.
You might not think you have much chance of competing against companies like this, with their multibillion dollar content and marketing budgets.
But when you shift your focus and niche down, you absolutely can.
In fact, there’s surprising power and freedom in creating niche media in a world where everyone else is obsessed with reaching bigger, broader, more generic audiences.
When done right, it’s a shift that allows you to tell stories you care about to a genuinely receptive audience, and ultimately make a living doing what you love.
Sound good? Let’s get to it.
Each solo episode of Filmmaker Freedom (not the interviews) has a complete written transcript so that you can revisit the ideas quickly and easily.
You can find those transcripts, as well as the full archive of shows, right here:
Every Sunday morning, I send out a handful of stories, carefully picked to help you make films you care about, build a business, and master your psychology. Plus I share a short film I love, and various other bits of inspiration. Get it here:
www.filmfreedomshow.com/newsletter
Want to join a community of like-minded entrepreneurial filmmakers who will push you to grow and succeed? Then Freedom Fighters is the place for you.
Here's where you can learn more about this one-of-a-kind community and apply to join our ranks. (Don't worry, it's totally free, but there's an application process to make sure this community is full of the right people.)
www.filmfreedomshow.com/community
Thanks for listening, and I'll see you next time!
-Rob Hardy
Filmmaker Freedom is a new kind of filmmaking podcast. It's handcrafted it for those of us who like to think outside the box, to experiment, to walk our own path instead of doing things the way they've always been done. If you want to make make films you're proud of and make a living from it, this is the show for you. It's full of clear, focused, and actionable advice to help you succeed as an indie filmmaker in a constantly changing world.