DTC Voice of the Customer

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Summary

Understanding why your customers buy and what they are ultimately hoping your products can help them do, feel, and achieve is arguably the closest thing to a silver bullet that exists in marketing. Today I’m joined by Katelyn Bourgoin to chat about her experience launching a new DTC brand during Covid and the incredible insights she uncovered in customer insights.

Show Notes

Understanding why your customers buy and what they are ultimately hoping your products can help them do, feel, and achieve is arguably the closest thing to a silver bullet that exists in marketing. Today I’m joined by Katelyn Bourgoin to chat about her experience launching a new DTC brand during Covid and the incredible insights she uncovered in customer insights.

What is DTC Voice of the Customer?

Behind the scenes with top DTC ecommerce operators to understand how they leverage the voice of their customers to drive growth. Hosted by Stuart Balcombe.