Changing The Industry Podcast

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.
Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Lucas and David welcome Gilbert Khoshaba from Chicago, who shares his journey in the automotive industry and his aspirations for business expansion. Gilbert talks about his strategy to involve his children in his business early, reflecting on his own experiences of hard work and its value. The hosts and Gilbert also discuss the importance of using direct mailers for customer acquisition, discussing strategies for enhancing their effectiveness.

00:00 Bilingual speaker discusses Arabic and Aramaic languages.
09:08 Repairing pads and shoes saves money.
11:19 Transitioned career, attended UTI, pursued dealership employment.
18:42 Misconception about luxury items, differing opinions.
23:59 Supporting my kids' interests and experiences abroad.
28:55 He owns a successful valet parking company.
33:17 Property taxes increased, causing legal and financial struggles.
41:34 Middle Eastern cuisine with a variety of dishes.
46:55 Coworkers loved pizza, but I didn't.
52:32 Customer reliance on brands is unnecessary; personalization matters.
56:42 Aaron is Chevy's best parts guy. Exceptional!
59:04 Diagram awesome, but list causes account woes.
01:07:29 Budget for professional high-quality commercial photography.
01:10:29 Leverage customer list for targeted marketing.
01:19:18 Seek guidance, learn, and take initiative.
01:23:10 Kim and Brian market uniquely and effectively.
01:26:10 Find a specialized group for European auto repair.
01:34:05 Evaluate, strategize, and target a new marketing approach.
01:37:34 Google accuses the shop of incentivizing fake reviews.

What is Changing The Industry Podcast?

This podcast is dedicated to changing the automotive industry for the better, one conversation at a time.

Whether you're a technician, vendor, business owner, or car enthusiast, we hope to inspire you to improve for your customers, your careers, your businesses, and your families.