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Welcome to Oxford+, the podcast series
that takes you deep into the myths and

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truths of the Oxford investing landscape.

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I'm your host, Susannah de
Jager and I've spent over 15

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years in UK asset management.

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My guest today is Mark Preston.

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Mark has a degree from Monash
University in engineering, which he

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initially applied to Formula One.

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Having run multiple teams engineering
departments, he subsequently moved

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into strategy and executive management.

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More recently, he's focused on
Formula E, leading the DS Cheetah team

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before founding StreetDrone in 2016.

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Mark is currently CTO of
StreetDrone, a pre-seed company

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developing low speed, hyper-local
deliveries in ports, commercial

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settings and local neighbourhoods.

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Mark, thank you so much
for joining me today.

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Looking forward to chatting
in this lovely setting here.

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Wonderful.

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I'm excited to get your perspective
because so far lots of the guests

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we've had have been focused on the
university ecosystem and you obviously

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come with a different perspective.

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It might be really helpful for
those listening to hear a little bit

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more about your background and how
you ended up founding StreetDrone.

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Sure.

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So I'm from Australia, from a city
called Geelong, which is actually

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the, kind of the Ford town in
Australia, so I grew up around cars.

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After doing mechanical engineering, I
joined GM in Australia, GM Holden, which

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is a part of the GM infrastructure, I
suppose, around the world, as an engineer,

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then I moved over to a company called TWR,
Holden Special Vehicles, so in project

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management and those kind of things.

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Then the guy who owned that, his name
was Tom Walkinshaw, he bought a Formula

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One team in the UK, he's from Scotland,
was from Scotland, he passed away.

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So I joined, came over to do F1
for two weeks or two years, and

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25 years later, I'm still here
doing all sorts of technology and

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motorsport and those kind of things.

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Worked at Arrows Grand Prix for about
six years, then I went to McLaren F1

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for a few years and then decided to
do my MBA and that's the connection

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sort of to the university when I came
in and did my EMBA at Saïd Business

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School and during the MBA, I started
a Formula One team with Honda.

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As one does.

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Oh, yes, it was good fun.

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So that was my kind of first
start-up, let's call it, big start

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up while doing, connected to the
university, but doing a bit of both.

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So we started the Formula One team, which
was a pretty crazy venture in Oxfordshire.

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Sadly, Honda pulled out of that and
we bought the assets and started

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another company which is a composites
company called FormTech Composites,

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which still operates down in Milton
Park, so not so far away and then I

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got involved in the next big thing,
which was Formula Electric, which

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Alejandro started way back in 2012,
which now seems like a long time ago.

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I suppose in parallel, one of the
connections there to the university

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was after my MBA, I wanted to
see if I could help some other

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startups out of university, and
they introduced me to two startups.

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One was Oxford YASA motors, which
sold recently and I helped them to do

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the business planning and everything,
which is how I got involved in electric

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motors and started to understand about
what could be the future of automotive

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and transportation in the world, so
that was my kind of big connection, I

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suppose, to the university by helping
them to start up and, spin out.

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There was another one called T-TEC, which
is tidal energy turbines, but that was

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a bit more of a bigger project, which we
couldn't get off the ground because it's

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just such big engineering and I suppose
UK is not quite so used to doing what I

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would call public works projects nowadays.

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But anyway, that was an
interesting one as well.

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So I got involved in Formula Electric
and along the way started to look

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at what else was going to happen
in my favorite world of automotive,

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which turned out to be autonomous.

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So with a colleague of mine, Mike Potts,
we started StreetDrone to have a look

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at autonomous vehicles and support,
initially some of the startups that were

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also happening in the UK with vehicles
and that's kind of where we're up to now.

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Wonderful, thank you, that was a really
excellent whistle stop tour of a,

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of quite a long and detailed career.

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I mean, I think it would be fair to
say you've got a lot of experience

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and you very kindly touched on how
it integrated with the university

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and more distinct from it.

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Something when we met the other day that
really struck me and it's my naivety I'm

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sure, not other people's, but you know,
Oxford+ is talking about the university

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and outside of it and you actually
articulated just on the scale of the

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motorsports cluster, you know, kind of
near Oxford and I'm really interested

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firstly to hear a bit more about it, but
also when the UK talks about trying to

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build clusters, I can't help thinking
there's so much we could learn from the

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existing ones and I'd love to get your
perspective on how it operates and what

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I suppose the distinct characteristics
are that we should be trying to emulate.

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Yeah, I find it really interesting,
the whole cluster here.

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So there's, of the F1 teams, we're
the ones that drive the cluster.

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So I'm not going to count how many
there are at the moment, I'm going for

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the six or seven depending on whether
they've got satellite offices here as

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well, so you may not realise that some
of them still have offices here, even

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if they're not primarily based here and
that sort of spreads from Silverstone,

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being the racetrack and then down as
far as obviously McLaren in London, but

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up as far as Mercedes high performance
engines, at least that's one of the

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more famous ones at the, in Northampton.

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So there's about 40, 000 people that work
in the industry and it's probably driven,

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the thing that I found is the most similar
to Silicon Valley is I think there's

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what they call high labor mobility,
meaning if a project fails or stops,

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like we've had a few projects stop when
a car company pulls out, it doesn't take

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long for all those people to get taken
up into the next project or expansion or

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growth or something and I think that's
quite key because it means people aren't

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afraid to lose their jobs, which sounds
terrible, but it sort of shows that

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mobility of people means that it shouldn't
be a problem to shut something down.

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That's not great, but it does
allow for things to ebb and

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flow and grow and change.

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Well it's not backwater, is it?

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You're not trying to hire somebody into
somewhere where they've kind of backed

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into a cul-de-sac if it fails and so I
should imagine that attracting that top

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talent, when there's that optionality,
just that much more appealing.

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Like, oh, well if it fails, at least I
haven't moved my whole family somewhere.

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Exactly and that's what you find a lot of
people from all the countries around the

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world, including myself, lots of Italians
and French and Germans and everybody

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that are in, Spanish, et cetera, that all
come and live in this region, in order to

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work in motorsports and that huge supply
chain is very high tech, very high end.

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We've had some startups, or helped a
few things out of Oxford, where often

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Formula One will experiment way earlier
than anybody else, so universities are

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known for doing the low TRL levels, so
the Technology Readiness Levels, and F1

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would often scoop those levels up really
low down, so sort of three and four and

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have a go at them or play and see whether
those things are viable and if they're

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viable, perhaps help them scale up or
at least go from sort of four to six and

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then use it and then if it doesn't work,
then pass it on or it then grows its own

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way because F1's helped to get it going.

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So it's great because it can afford
higher priced products at the beginning,

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especially if they're high performance
and so I don't know if we've used

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the opportunities well enough in the
region to, it has been used, but I'm

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sure it could be used more in order to
help, some companies spin out quicker.

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Interesting.

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Just coming back to the elements,
what you've described is a really

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high functioning and one of the main
clusters and what we've described

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is one of the main benefits of that,
so the talent cycling, and obviously

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the funding of sort of things coming
out of the university, early stage

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technology with a natural buyer.

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But if we want to create that in a maybe
slightly different area, it sounds like

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potentially it's quite difficult because
it almost relies upon a sort of critical

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mass in order to function, not maybe
the latter part, but the talent element.

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So are there sort of, I suppose, areas
that are maybe stand alongside Formula

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One that we could kind of naturally
be cycling talent into them and so

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there's a natural place to sort of
point to that's adjacent, I suppose?

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Yeah, I'm a big fan of, obviously
do my MBA of the competitiveness of

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nations, you know, what you should
be doing, what you're good at.

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Yeah.

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Makes sense.

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Like a kind of a joke that, you know,
if you're going to buy surfboards,

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maybe you might buy an Australian
surfboard, but if you're going to buy

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a car, I'm not so sure we should really
have a big car industry in Australia.

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If you want to buy mining equipment maybe,
or you know, so I think in some ways

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things should match what's going on there.

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There's certainly a lot of government
strategies which follow along some

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of the main themes in motorsports,
things like, advanced materials, so the

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machines to do the rapid prototyping and
printing perhaps, you know, that becomes

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a separate stream, supported by the F1
teams who use them considerably now.

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So high value engineering,
rapid manufacturing of parts,

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experimenting with things, things
on the kind of bleeding edge.

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So I think there are a lot of
companies that can benefit from being

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close to the F1 teams and then can
help those technologies spin out.

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I mean, there's a lot of discussion at
the moment about synthetic fuels and

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other things which F1 is pushing for the
2026 season and so there are startups and

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there's obviously a lot of R&D going on
in chemistry departments and those kinds

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of things at all the big universities.

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So again, there's ways in which those
departments can link to some of the

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technology that's developing and then
hopefully spin that over to F1 to kind of

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kickstart things and then maybe then find
their way to, interestingly, the classic

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car industry in the UK, which is massive.

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So there's all these things that
can then take that technology from

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the, let's say beachhead market, to
the next market to the next market.

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So, this is certainly a
lot of optionality here.

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Really interesting, and you spoke
about the fact that a lot of the

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companies might actually just have
a satellite office, it might not be

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their headquarters that are here.

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In your experience of having worked
in Formula One, could we be doing more

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to attract more headquarters here?

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You know, I had a slightly depressing
kind of sitting in traffic moment

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on the weekend, not even during the
week, thinking, gosh, if you were

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looking to set up a company or a
headquarters, this traffic issue in

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Oxford might, really put you off.

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That's a bit prosaic, but in your
experience, you know, should the

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government be doing more to try and
attract headquarters here so that they

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then supplement clusters and supplement
what's coming out of the university?

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I think the biggest problem we've
come across is Brexit, again.

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I wasn't, was I doing F1?

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Yeah, I was probably doing F1 back
in the days when we probably, some of

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the trucks would have to drive across
Europe through borders where you

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required this thing called a Carne,
which is a piece of paper that let,

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you have to list every single thing.

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Not stealing the car!

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Yeah you to list every single thing
in the vehicle and you're, in the

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truck, sorry, being delivered.

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Oh, sorry, it's delivering the cars and
nowadays you also have to put where the

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origin of every part is and so you can
imagine when a race team takes things

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from the UK to now back into Europe to
go racing, the amount of paperwork and

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everything is just phenomenal again.

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So that's a big barrier we're having,
we're actually looking ourselves

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at having an office in Europe.

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So that we can get around some
of the having to import export.

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So we might buy something from Europe,
do something to it and then send it back.

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So now we're looking at can we do,
because we've got some things going

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on in Rotterdam at StreetDrone.

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Yeah.

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Yeah.

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So it'd be easier just to send that to
Rotterdam and do the work in Rotterdam,

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then bring those parts over to the
UK, do the work here and take it back.

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So there's all of that practicality
and as I say I haven't experienced it

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recently  in motorsports, but I know what
we're having to do at StreetDrone, so

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therefore that is certainly very painful.

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Some of these big areas like Milton Park
and what MEPC is doing up at Silverstone,

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growing the technology centers, we did
look at, one point when we were looking

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to where to put an office with some
of the tax breaks on some of the areas

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which are seen as free, is it free zones?

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Or there's areas where you can
have business rate relief for a

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while to encourage someone to,
you know, set up something here.

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A lot to do, of course, education and
then the problem with sponsorship.

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Sponsoring people, actually getting
enough people to work for you

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and then make it easy for us to
bring people into the country.

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So, because we're in the high end
areas, roboticists and all of that,

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you know, ourselves and other startups
are taking a lot of those people, so

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it's, we do have a lot of, staff coming
from overseas, and so the sponsorship

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side of things is just slow and
difficult compared to before Brexit.

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So there's lots of barriers that have been
put in place in the last number of years

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that slow us down and mean that we're
having to do different things in different

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countries in order to get around them.

215
00:13:10,175 --> 00:13:12,314
Yeah, slightly depressing to hear.

216
00:13:12,410 --> 00:13:12,710
Yes.

217
00:13:13,645 --> 00:13:18,745
I mean, yeah, the educational kind
of, or the high value visas thing I've

218
00:13:18,745 --> 00:13:23,354
heard before from other people and it
does seem to me that it's something

219
00:13:23,354 --> 00:13:25,704
there's been a bit of a noise on
from the government, but not that

220
00:13:25,705 --> 00:13:27,785
much action perhaps just yet, and...

221
00:13:27,785 --> 00:13:28,194
Yeah.

222
00:13:28,194 --> 00:13:30,350
And fight for talent and bringing them in.

223
00:13:30,490 --> 00:13:33,200
We've, we're certainly having to,
you know, have people to help us get

224
00:13:33,670 --> 00:13:37,449
all of those visas sorted out and,
you know, it takes a few months to

225
00:13:37,449 --> 00:13:41,860
get somebody overseas, can't react
as quickly as you can, let's say if

226
00:13:42,209 --> 00:13:46,194
the person is currently at university
and would like to keep working.

227
00:13:46,194 --> 00:13:49,805
There are some visas that allow that
to happen reasonably quickly, but

228
00:13:49,805 --> 00:13:54,074
you also need to check is that person
going to be allowed to stay after that

229
00:13:54,165 --> 00:13:57,975
degree that they're doing that allows
them to work here for a little while.

230
00:13:58,435 --> 00:13:59,495
Yeah, it's an interesting point.

231
00:13:59,495 --> 00:14:03,604
I think somebody told me the total number
of global PhDs and it wasn't large.

232
00:14:03,614 --> 00:14:06,675
I mean, I suppose it's a really
high level of education, so it

233
00:14:06,824 --> 00:14:08,265
shouldn't be that surprising.

234
00:14:08,265 --> 00:14:11,214
But I think it was like 10,000 a
year and when you think of that

235
00:14:11,215 --> 00:14:12,604
as a sort of, how do we grab them?

236
00:14:12,604 --> 00:14:15,735
How do we make sure that it's really
easy and appealing for them to come here?

237
00:14:16,104 --> 00:14:19,479
I think I even heard that, and I might
get this wrong, but I'm pretty sure

238
00:14:19,479 --> 00:14:23,840
it was Qatar that was basically saying
if you move to Qatar with a PhD, we'll

239
00:14:23,840 --> 00:14:27,540
pay you £75,000 a year just to sit
while you work out what you might do.

240
00:14:27,555 --> 00:14:28,394
Oh, okay.

241
00:14:28,409 --> 00:14:31,479
Just what you might do here so that
the talent will actually arrive.

242
00:14:31,849 --> 00:14:32,879
Brexit friction.

243
00:14:33,069 --> 00:14:35,239
I thought I didn't realise you
could call it Brexit fiction.

244
00:14:35,369 --> 00:14:38,149
Friction, sorry, that's a
fiction maybe, but friction, yes.

245
00:14:38,150 --> 00:14:39,052
It was the...

246
00:14:39,114 --> 00:14:41,665
It was the fiction that the
friction would go, wasn't it?

247
00:14:42,375 --> 00:14:43,305
That's the good joke there.

248
00:14:44,034 --> 00:14:44,125
Yes.

249
00:14:44,280 --> 00:14:47,729
So, we've obviously spoken about
your experience of the cluster, but

250
00:14:47,729 --> 00:14:51,670
you have had some experience of the
University too, if you'd be happy to

251
00:14:51,670 --> 00:14:53,340
share, I think it's quite interesting.

252
00:14:53,350 --> 00:14:58,036
So when I started looking at the tidal
energy turbines with the guys from

253
00:14:58,036 --> 00:15:02,036
the civil engineering department, a
novel new technology, looks like a

254
00:15:02,036 --> 00:15:05,286
big lawnmower on its side, like old
fashioned lawnmower, barrel lawnmower.

255
00:15:05,736 --> 00:15:09,666
But the problem with those type of
turbines is they're very big and you

256
00:15:09,666 --> 00:15:12,816
have to step towards the kind of risk.

257
00:15:12,826 --> 00:15:17,946
So in the end, you want to do something
like the Seven Barrier, which goes right

258
00:15:17,946 --> 00:15:23,206
across that area and have a huge natural
energy turbine, or places like the Orkney

259
00:15:23,206 --> 00:15:28,416
Islands in the north and when you go
and watch the power of the waves in the

260
00:15:28,416 --> 00:15:34,401
Orkney Islands, the problem is going from
this sort of small demonstrator that's

261
00:15:34,401 --> 00:15:39,241
in the university's water tanks doing
testing to this thing that would have

262
00:15:39,241 --> 00:15:41,401
to be 70 meters long at each section.

263
00:15:41,881 --> 00:15:44,531
You can imagine if something goes
wrong and that gets washed away.

264
00:15:44,901 --> 00:15:48,231
It's not like you're testing something
on land where, all right, if the

265
00:15:48,261 --> 00:15:51,281
wind energy turbine starts to creak
and groan or something, you could

266
00:15:51,281 --> 00:15:52,781
probably go up and take a blade off.

267
00:15:53,251 --> 00:15:55,631
But in this, you put it in the water
and then it could just get washed

268
00:15:55,631 --> 00:15:57,391
away and that's the end of that.

269
00:15:57,891 --> 00:16:01,756
So, the difficulty was looking
at going from that right up

270
00:16:01,756 --> 00:16:03,636
to a full scale operation.

271
00:16:04,086 --> 00:16:07,716
We worked out the cost of capital would
have to be so low that the only way

272
00:16:07,716 --> 00:16:10,866
you could do it we thought was doing
it as a national works project, as

273
00:16:10,866 --> 00:16:13,136
they used to call them in the old days.

274
00:16:13,446 --> 00:16:17,286
So, almost going back to the days of
Brunel and everything in the 1890s

275
00:16:17,316 --> 00:16:18,926
when we did so much stuff in the UK.

276
00:16:18,926 --> 00:16:20,296
It built so many big things.

277
00:16:20,906 --> 00:16:23,186
Like speed railways or something.

278
00:16:23,536 --> 00:16:24,356
Just as an example.

279
00:16:26,266 --> 00:16:29,546
Yes, when China's building how many
thousand kilometers per day or something.

280
00:16:29,661 --> 00:16:29,751
Don't!

281
00:16:30,596 --> 00:16:36,046
So that is a bit of a disappointment that
we couldn't find a way to scale up such

282
00:16:36,046 --> 00:16:40,936
a risky project, but the fact that how
much tidal energy we have around the UK.

283
00:16:40,956 --> 00:16:44,676
So it would require a different way
of thinking, I think, to get such a

284
00:16:44,686 --> 00:16:46,736
big engineering project over the line.

285
00:16:47,056 --> 00:16:49,906
Obviously, we've got a lot of wind
turbines on and offshore, which is

286
00:16:49,906 --> 00:16:53,336
great, although that seems to be
slowing slightly in the offshore ones.

287
00:16:53,656 --> 00:16:57,336
But yeah, the tidal energy turbines
are another step in terms of their

288
00:16:57,996 --> 00:17:01,901
complexity, not really, but more risk as
you build up to what you're trying to do.

289
00:17:01,971 --> 00:17:05,891
And in terms of when you had that
realisation that the capital required

290
00:17:05,891 --> 00:17:09,031
was just going to be massive and that it
would have to be a completely different

291
00:17:09,041 --> 00:17:13,631
type of investor, did you actually then
go and try and talk to government at

292
00:17:13,631 --> 00:17:16,631
all, or was it just something that you
spoke to people and you said, well,

293
00:17:17,011 --> 00:17:19,081
there isn't the natural buyer of this?

294
00:17:19,131 --> 00:17:22,958
I did actually go down to Westminster
and have a discussion, I don't

295
00:17:22,958 --> 00:17:24,221
know which department it was.

296
00:17:24,221 --> 00:17:24,771
I can't remember now.

297
00:17:24,771 --> 00:17:25,441
They've all changed.

298
00:17:25,651 --> 00:17:30,291
Yeah, so it could be so, probably energy
I imagine, just to actually ask them, did

299
00:17:30,291 --> 00:17:34,111
they ever see a point at which something
like this could work and did they agree

300
00:17:34,111 --> 00:17:37,231
with me that this is the type of different
thought process would have to happen?

301
00:17:37,231 --> 00:17:40,221
And they, basically agreed with
me, we didn't find a solution.

302
00:17:40,221 --> 00:17:43,601
So I kind of said, okay that's,
we're not going to be able to go any

303
00:17:43,601 --> 00:17:47,331
further unless we can figure out a
way of getting past that hurdle, or

304
00:17:47,331 --> 00:17:50,021
there was another solution, which
we at the time didn't come up with.

305
00:17:51,361 --> 00:17:54,821
Yeah, I mean, it's interesting because
in the project that I've been involved

306
00:17:54,821 --> 00:17:59,461
with for a while and it's now finished,
we were talking to government quite a

307
00:17:59,471 --> 00:18:04,091
lot trying to understand if more pension
capital could be released perhaps, you

308
00:18:04,091 --> 00:18:09,971
know, to create a larger, natural UK,
not completely altruistic, but you know,

309
00:18:09,981 --> 00:18:14,181
at sufficiently large scale that there
might be projects like you're describing,

310
00:18:14,181 --> 00:18:17,831
I think, that could fit within it and
it did oscillate a little bit in the

311
00:18:17,831 --> 00:18:21,421
two years we were engaging with them,
as I think things got a little bit less

312
00:18:21,421 --> 00:18:26,031
positive, but what was interesting was
this sort of dialogue or rhetoric or

313
00:18:26,031 --> 00:18:30,611
kind of almost dogma, dare I say it,
of that's a private sector problem.

314
00:18:30,661 --> 00:18:30,981
Yeah.

315
00:18:31,041 --> 00:18:31,201
Yeah.

316
00:18:31,351 --> 00:18:34,481
And we as the public sector
don't think we should intervene.

317
00:18:34,561 --> 00:18:34,621
Yeah.

318
00:18:35,001 --> 00:18:41,261
And it's really interesting because it
slightly belies the reality of other

319
00:18:41,261 --> 00:18:45,191
countries and what they're doing and
again, with a slightly cynical hat

320
00:18:45,251 --> 00:18:49,691
on,  state aid rules are viewed quite
differently in different places and the

321
00:18:49,691 --> 00:18:54,551
way that they are interpreted and enforced
in some countries is a bit more sort of,

322
00:18:54,551 --> 00:18:59,421
well that's fine and that we maybe hurt
our own chances by being the most literal.

323
00:18:59,631 --> 00:19:02,871
We have made use of the
smaller size funding.

324
00:19:02,871 --> 00:19:06,301
So the Entrepreneurs
Investment Scheme which...

325
00:19:06,301 --> 00:19:06,831
Absolutely.

326
00:19:06,901 --> 00:19:10,161
...works really wonderfully,
that's for the very low level.

327
00:19:10,491 --> 00:19:13,781
If you match that with what actually
an F1 team's like, you would say

328
00:19:13,781 --> 00:19:18,701
that we're still better at doing the
early stage and not so great at the,

329
00:19:18,701 --> 00:19:21,311
you know, scaling up side of things.

330
00:19:21,311 --> 00:19:25,016
So getting it from tier level
one up to eight, seven eighths,

331
00:19:25,036 --> 00:19:27,916
and then it seems to need a U.S.

332
00:19:27,936 --> 00:19:33,696
or maybe Germany or France or something to
scale something to a really large scale.

333
00:19:33,706 --> 00:19:38,326
So one end is quite good, but it doesn't
seem to be able to get across that valley

334
00:19:38,326 --> 00:19:40,716
of death into the next big scale up.

335
00:19:40,741 --> 00:19:44,921
And I think you make a good point
around SEIS and EIS is a really great

336
00:19:44,921 --> 00:19:47,331
scheme and actually I think the Tony
Blair Institute have put out some

337
00:19:47,351 --> 00:19:51,191
interesting stuff on this recently just
saying we need to effectively continue

338
00:19:51,191 --> 00:19:56,861
that virtuous continuum of capital by
incentivising people and even perhaps go

339
00:19:56,861 --> 00:20:01,151
as far as, and again lots of countries
do this, incentivising UK pension

340
00:20:01,151 --> 00:20:06,166
funds to invest for tax breaks in UK
based technology so that's a virtuous

341
00:20:06,166 --> 00:20:09,406
cycle and it's not a kind of giveaway.

342
00:20:09,426 --> 00:20:12,756
It's in order to create that
virtuous ecosystem within

343
00:20:12,756 --> 00:20:14,666
the UK that benefits the UK.

344
00:20:14,666 --> 00:20:19,266
So it's not an expenditure on the kind
of lack of tax take, it should be seen

345
00:20:19,266 --> 00:20:20,776
as an investment by the government.

346
00:20:21,671 --> 00:20:24,261
The other problem is, of course, I
come from, coming from Australia where

347
00:20:24,261 --> 00:20:28,971
we've only got now 25 million people
now from how big it is, compared to

348
00:20:28,971 --> 00:20:30,601
when you look at someone like the U.S.

349
00:20:30,671 --> 00:20:35,271
obviously with the 300 plus
and UK obviously here with was

350
00:20:35,271 --> 00:20:36,551
80 now or something like that.

351
00:20:37,141 --> 00:20:42,591
But then we've just, you know, made the
Brexit friction higher in dealing with

352
00:20:42,611 --> 00:20:46,931
the other big market that's right next
to us and so I can also see why a lot

353
00:20:46,931 --> 00:20:50,461
of people go to the US because it's,
I'm not gonna say it's easier, it's

354
00:20:50,461 --> 00:20:54,721
just, you know, if you write instruction
manual in English and you're selling

355
00:20:54,726 --> 00:20:57,901
in California, which is the fifth
biggest market in the world, isn't it?

356
00:20:58,291 --> 00:21:01,621
And then you can just take that to the
states nearby without having to change

357
00:21:01,626 --> 00:21:06,281
all, not too many of your rules as far as
I understand and therefore it's easier to

358
00:21:06,281 --> 00:21:08,541
incrementally grow in that first stage.

359
00:21:08,541 --> 00:21:13,041
So you're going from a place as big as
the UK and you're expanding out quite fast

360
00:21:13,041 --> 00:21:16,961
if you can to a market that's then four
times as big or whatever the number is,

361
00:21:17,391 --> 00:21:19,111
whereas we're slowing that down over here.

362
00:21:19,111 --> 00:21:24,366
So It's sort of logical that you can't
scale up something as easily from the

363
00:21:24,366 --> 00:21:28,806
UK, unless, like I went back to that
silly idea about surfboards, you can

364
00:21:28,806 --> 00:21:30,196
sell more surfboards in Australia.

365
00:21:30,196 --> 00:21:31,956
So what's that same area?

366
00:21:31,956 --> 00:21:35,396
We're pretty good at pharmaceuticals
here for example, and obviously

367
00:21:35,396 --> 00:21:39,186
the university has a big chemistry
and pharmaceutical side of things.

368
00:21:39,196 --> 00:21:40,111
So there are, I don't know.

369
00:21:40,151 --> 00:21:43,231
areas that we seem to be able
to scale up, in some way.

370
00:21:43,291 --> 00:21:45,801
Not quite sure, I haven't sat down
and tried to figure out why some

371
00:21:45,801 --> 00:21:50,801
things can scale and other things
can't, but certainly high value, low

372
00:21:50,801 --> 00:21:53,301
volume products that seem to be okay.

373
00:21:53,381 --> 00:21:57,081
But then yeah, there's others that don't
seem to be able to scale up from here.

374
00:21:57,726 --> 00:22:00,456
And it's interesting because coming back
to where we started the conversation,

375
00:22:00,466 --> 00:22:06,436
thinking about the cluster, you know,
potentially when you have that experience

376
00:22:06,436 --> 00:22:10,206
of how to scale something and the
ambition, because that talent has been

377
00:22:10,206 --> 00:22:13,356
able to stay here, because there is an
existing cluster, even though, as you

378
00:22:13,356 --> 00:22:17,336
say, the friction is greater now because
it's incumbent here, it's harder to move

379
00:22:17,346 --> 00:22:20,456
it perhaps than it is just to stay put.

380
00:22:20,736 --> 00:22:25,716
But, you know, something that I hear a
lot about is that scaling talent isn't

381
00:22:25,726 --> 00:22:30,596
here for many other industries and so
people's experience is that they need

382
00:22:30,596 --> 00:22:35,046
to go elsewhere because they literally
don't have a playbook, or because the

383
00:22:35,056 --> 00:22:39,666
playbook is to go into another larger
same language domestic market, i.e.

384
00:22:39,686 --> 00:22:44,776
the U.S., that sort of automatic
moving and listing in America and

385
00:22:44,776 --> 00:22:48,526
then the lack of recycled talent that
has the experience of that journey.

386
00:22:48,526 --> 00:22:51,606
So it's all a complete
kind of, yeah, catch 22.

387
00:22:51,786 --> 00:22:56,036
I mean, they talk a lot about
smartphones in saying that, could you

388
00:22:56,056 --> 00:22:58,056
build a smartphone in America now?

389
00:22:58,106 --> 00:23:03,536
I'm not sure if you could because
there's such depth to, I think they call

390
00:23:03,536 --> 00:23:04,866
it the creative commons, don't they?

391
00:23:04,876 --> 00:23:10,456
The tiers down below the main person, OEM
who makes the main product like the phone.

392
00:23:10,806 --> 00:23:14,136
We're not having the people who know
how to do the glass or the other things.

393
00:23:14,136 --> 00:23:16,836
It makes it harder to
then scale something up.

394
00:23:16,836 --> 00:23:19,316
So obviously that's why there's
a lot of discussion in the U.

395
00:23:19,316 --> 00:23:19,456
S.

396
00:23:19,456 --> 00:23:21,576
to bring back parts of the value chain.

397
00:23:21,956 --> 00:23:24,746
So you've got half a chance
to scale some of those things.

398
00:23:25,326 --> 00:23:30,026
Obviously we've still got some
car companies here in the UK, but

399
00:23:30,046 --> 00:23:31,816
there is more of them in the US.

400
00:23:31,816 --> 00:23:34,716
Although, you know, you watch Tesla,
it's still been difficult for them to

401
00:23:34,716 --> 00:23:39,026
scale up something even in the US and
they've almost gone bankrupt a few

402
00:23:39,026 --> 00:23:40,316
times, haven't they, on the way there.

403
00:23:41,016 --> 00:23:43,666
but if it weren't for Elon, they
probably wouldn't have got there

404
00:23:43,666 --> 00:23:46,866
in the end and there's a lot of
others struggling to get there.

405
00:23:46,866 --> 00:23:51,916
So even in the US, it's hard to scale up
in some areas because there's not enough

406
00:23:52,076 --> 00:23:57,271
of the, yeah, the supply chain that's
got its expertise nearby, let's say.

407
00:23:58,231 --> 00:23:59,631
So that's a curiosity.

408
00:23:59,631 --> 00:24:02,951
I'm not quite sure what you do about
that exactly to, because then you have

409
00:24:02,951 --> 00:24:06,171
to think about picking winners and
you know, what should we be scaling

410
00:24:06,171 --> 00:24:09,931
up in here and what shouldn't we
be scaling up and what works best?

411
00:24:09,931 --> 00:24:12,711
I mean, I know the government does
a pretty good job at it in terms

412
00:24:12,711 --> 00:24:16,861
of, there's a lot of things with
Innovate UK and KTNs, the knowledge

413
00:24:16,861 --> 00:24:21,141
transfer networks working on which
sectors that we should be looking at.

414
00:24:21,261 --> 00:24:23,551
So high value manufacturing
and those kinds of things

415
00:24:23,551 --> 00:24:25,511
certainly do get a lot of help.

416
00:24:25,696 --> 00:24:29,206
There's a fair amount of research
in batteries and all those elements

417
00:24:29,206 --> 00:24:34,396
which we see in F1, but then scaling
it is the bit, I'm not sure we, the

418
00:24:34,576 --> 00:24:37,756
British fault didn't, I don't know
where the British fault's up to now.

419
00:24:38,096 --> 00:24:40,626
I don't think it's very good.

420
00:24:40,766 --> 00:24:41,246
Yes.

421
00:24:41,936 --> 00:24:42,396
So...

422
00:24:42,406 --> 00:24:43,996
Aren't they being courted by America?

423
00:24:43,996 --> 00:24:46,176
Wasn't that the last thing with the IRA?

424
00:24:46,176 --> 00:24:49,916
Yeah, the Inflation Reduction Act suddenly
looking quite appealing to go elsewhere.

425
00:24:49,921 --> 00:24:53,561
So one of those big scale ups that
could have happened is also struggling.

426
00:24:53,561 --> 00:24:57,901
So, but that means you've got to have
the natural volume to support, etc.

427
00:24:57,901 --> 00:24:59,361
So it's complicated, I suppose.

428
00:24:59,506 --> 00:24:59,826
Yeah.

429
00:25:00,086 --> 00:25:03,991
I mean, the message I'm hearing is that,
you know, and one sees this, that we're

430
00:25:03,991 --> 00:25:07,201
very good at creating sort of, I think it
was somebody said, it might have even been

431
00:25:07,201 --> 00:25:11,311
Kwasi Kartang, you know, that we create
the nursery bed for the rest of the world

432
00:25:11,311 --> 00:25:14,381
to then come and kind of cherry pick our
best ideas and take them elsewhere and

433
00:25:14,381 --> 00:25:17,881
scale them and obviously, it's not the
worst place to be, we're still coming

434
00:25:17,881 --> 00:25:21,776
up with great ideas, but we're not then
reaping the benefits at the other end

435
00:25:21,786 --> 00:25:25,736
of it because they've gone elsewhere,
relocated, that talent has gone elsewhere,

436
00:25:26,056 --> 00:25:31,136
and that entrepreneurial experience that
we want recycled here is also not here.

437
00:25:31,696 --> 00:25:36,426
Taking a slightly different step, I'd love
to hear a bit more about your experience

438
00:25:36,656 --> 00:25:41,356
of StreetDrone and where you guys are up
to and what the sort of completely other

439
00:25:41,356 --> 00:25:45,946
end of the spectrum at the moment, what
the opportunities and hurdles that you're

440
00:25:45,946 --> 00:25:47,186
seeing on a more day to day level are.

441
00:25:47,621 --> 00:25:50,521
Yeah, so with StreetDrone,
we've actually benefited from a

442
00:25:50,521 --> 00:25:51,811
lot of the government funding.

443
00:25:51,811 --> 00:25:57,131
So, Innovate UK through CKEV and Zenzic,
which are the groups that look after the

444
00:25:57,381 --> 00:26:00,681
connected and autonomous vehicles, you
know, they've been very supportive there.

445
00:26:00,826 --> 00:26:04,846
We've been running a project up at
Nissan in Sunderland, so the biggest

446
00:26:05,596 --> 00:26:07,376
manufacturing plant I think in the UK.

447
00:26:07,376 --> 00:26:09,921
And in fairness, the government
have done a lot to keep Nissan here.

448
00:26:10,031 --> 00:26:13,641
I mean, you know, even as a relative lay
person, I've seen that in the newsflows.

449
00:26:13,641 --> 00:26:14,291
So, yeah.

450
00:26:14,731 --> 00:26:17,701
So that's true, yes, and so we've
been running an autonomous truck

451
00:26:18,031 --> 00:26:22,171
and now scaling up to four trucks
up there as part of the next

452
00:26:22,171 --> 00:26:24,211
project, which is, called V-CAL.

453
00:26:24,611 --> 00:26:28,731
Funnily enough, that was actually
sponsored by DCMS, so that was

454
00:26:28,761 --> 00:26:33,161
because they were looking at 5G and
so the first truck was operating,

455
00:26:33,171 --> 00:26:34,361
they call it tele-operation.

456
00:26:34,381 --> 00:26:38,901
So being controlled over a 5G network,
a private 5G network, so there was

457
00:26:38,901 --> 00:26:42,811
a lot of research and work done
there to successfully drive a truck

458
00:26:42,811 --> 00:26:46,901
around, first tele-operated and as
a second stage autonomously or a

459
00:26:46,901 --> 00:26:49,611
combination of the two as we scale up.

460
00:26:49,961 --> 00:26:52,831
What's interesting there is that
actually we've had our first, I'll

461
00:26:52,831 --> 00:26:56,851
call it, export because we're now
doing a similar project in Rotterdam.

462
00:26:56,861 --> 00:27:01,181
So from the export point of view, we've
taken that knowledge and technology

463
00:27:01,211 --> 00:27:05,931
over to Rotterdam and currently running
another truck over there as we scale up.

464
00:27:06,361 --> 00:27:09,651
It is still difficult though,
to raise this next finance.

465
00:27:09,691 --> 00:27:13,941
We've obviously been talking all
around Europe and US, but it's

466
00:27:13,941 --> 00:27:18,176
quite hard and slow process,
especially with the, I suppose,

467
00:27:18,176 --> 00:27:20,086
macro-environment as it is at the moment.

468
00:27:20,086 --> 00:27:22,491
Yeah, it's not an easy fundraising
environment, but what are the

469
00:27:22,491 --> 00:27:25,571
main, not objections, I'm trying to
think, but what are the main kind of

470
00:27:26,371 --> 00:27:29,451
questions that you come up with that
people can't satisfy themselves with?

471
00:27:29,561 --> 00:27:33,376
I think a lot to do with the technology
risk still to be solved, which

472
00:27:33,376 --> 00:27:35,326
is when we see things in the U.S.

473
00:27:35,886 --> 00:27:38,986
with companies like Cruise having
difficulty in San Francisco.

474
00:27:39,356 --> 00:27:43,366
Now we're trying to allay those fears by
saying, look, we're running off highway.

475
00:27:43,366 --> 00:27:47,066
So meaning private roads, which mean
we have different rules, we're running

476
00:27:47,066 --> 00:27:51,236
at slow speed, so we're taking it
sensibly and slowly I suppose is the

477
00:27:51,236 --> 00:27:54,791
difference, but the sort of scale
of funding is different in the U.S.

478
00:27:54,811 --> 00:27:59,911
and so there's a comparison to say well
if Cruise is spending this much money in

479
00:27:59,911 --> 00:28:03,541
the U.S., Why don't you need that much
money and we're saying well we're trying

480
00:28:03,541 --> 00:28:08,271
to minimise what we're trying to achieve
in order to minimise the amount we need.

481
00:28:08,791 --> 00:28:12,151
Certainly the government's supporting
the supply chain side of things.

482
00:28:12,151 --> 00:28:16,871
So also mitigating risk by having more of
a, trying to help create a cluster again,

483
00:28:16,871 --> 00:28:22,671
actually, of companies around the UK so
that we're all cross fertilising in a way.

484
00:28:22,671 --> 00:28:24,991
So we shouldn't be all doing
the same thing over and over,

485
00:28:25,361 --> 00:28:26,731
that's pointless in some ways.

486
00:28:26,731 --> 00:28:27,721
Sharing knowledge.

487
00:28:27,981 --> 00:28:28,211
Yeah.

488
00:28:28,211 --> 00:28:28,801
Sharing or...

489
00:28:28,811 --> 00:28:32,951
Creating a natural portfolio head
to the risk for all the investors.

490
00:28:32,951 --> 00:28:36,331
Because at the end of the day, when you
look at F1, one of the risk minimisations

491
00:28:36,351 --> 00:28:40,461
coming here is that there's a supply
chain that can support you and so when

492
00:28:40,471 --> 00:28:46,351
we started up at Formula One team in,
back in 2005-6, we knew that it's going

493
00:28:46,351 --> 00:28:49,691
to be way, well, almost impossible if
we did it anywhere else in the world.

494
00:28:49,721 --> 00:28:53,526
But if we did it in Oxfordshire, it
made it less than impossible, it made

495
00:28:53,526 --> 00:28:55,226
it just difficult, but that was fun.

496
00:28:55,226 --> 00:29:00,826
So I think that's the same thing,  the
government and certainly look, working

497
00:29:00,826 --> 00:29:05,676
hard on regulation because obviously the
basis of our law is different to Europe.

498
00:29:05,676 --> 00:29:09,706
So we can approach the legal
framework slightly differently.

499
00:29:09,706 --> 00:29:11,806
Hurrah an opportunity at last!

500
00:29:12,121 --> 00:29:18,521
Yes, so StreetDrone's been supporting
the law commission and others to, BSI

501
00:29:18,521 --> 00:29:22,571
and others to work on the regulations,
especially we're trying to help frame

502
00:29:22,891 --> 00:29:26,671
the ones that for off highway for
ourselves, although we are also doing

503
00:29:26,671 --> 00:29:30,881
work on highway with some of our vehicles
and some of the partners around the UK.

504
00:29:30,881 --> 00:29:35,011
So there's a lot going on, but
there's a long way to go and having

505
00:29:35,371 --> 00:29:39,886
obviously a stronger in terms of, the
VCs, et cetera, that are into this

506
00:29:39,916 --> 00:29:43,336
area and so the government's doing
a lot to support, but they can only

507
00:29:43,336 --> 00:29:45,716
go so far, until you go back to it.

508
00:29:45,716 --> 00:29:48,506
And does this fall into the remit
of sort of the UK infrastructure

509
00:29:48,506 --> 00:29:50,276
bank or is it outside of it?

510
00:29:50,446 --> 00:29:53,496
I am not the expert on those
ones, but yeah, that'd be great.

511
00:29:54,956 --> 00:29:55,586
We'll talk after!

512
00:29:56,166 --> 00:30:01,186
Certainly, there's a number of,
big startups in Japan and in Europe

513
00:30:01,186 --> 00:30:04,686
that have been funded by the, and
I would be, I may be wrong, but

514
00:30:04,686 --> 00:30:06,206
I believe ECB and other things.

515
00:30:06,206 --> 00:30:10,866
So yes, there is a possibility that is
something we haven't been able to unlock

516
00:30:10,926 --> 00:30:12,906
whereas others have around the world.

517
00:30:13,846 --> 00:30:17,106
Say certainly one of our Japanese,
don't know about competitors, but

518
00:30:17,106 --> 00:30:21,146
certainly someone in this industry has
been supported by that type of fund

519
00:30:21,726 --> 00:30:25,706
and then of course we talk about the
Chinese side of things, which obviously

520
00:30:25,706 --> 00:30:30,291
get funded in a different way and have
quite a lot of strong support behind

521
00:30:30,291 --> 00:30:32,231
them to compete around the world.

522
00:30:32,231 --> 00:30:33,261
So we are coming...

523
00:30:33,321 --> 00:30:35,401
Well, they're not playing on
an electoral cycle, are they?

524
00:30:35,441 --> 00:30:40,751
No, so we are doing some, or we're
proposing some solutions, RFPs,

525
00:30:40,761 --> 00:30:43,871
where we know the competitors are
Chinese and so that'll be interesting

526
00:30:43,871 --> 00:30:45,151
to see how that would play out.

527
00:30:45,151 --> 00:30:46,091
Really interesting.

528
00:30:46,261 --> 00:30:50,441
So they'll be supported I'm sure, in
certain ways and so we'll see if we can...

529
00:30:50,571 --> 00:30:55,166
It comes back to this thing of a sort
of, it's not a level playing field and

530
00:30:55,166 --> 00:30:59,586
yeah, sometimes by being the most law
abiding, and in some ways it's the best

531
00:30:59,586 --> 00:31:03,606
thing about Britain is the common law
is why people want to do business here.

532
00:31:03,636 --> 00:31:04,206
Yes, exactly.

533
00:31:04,206 --> 00:31:06,976
But when you hold yourself to higher
account than everyone else, it does

534
00:31:06,986 --> 00:31:08,886
make business perhaps quite tricky.

535
00:31:08,921 --> 00:31:09,331
Yes.

536
00:31:09,866 --> 00:31:10,296
Interesting.

537
00:31:11,221 --> 00:31:13,821
Mark, thank you, this has
been such an interesting and

538
00:31:13,821 --> 00:31:15,091
broad ranging conversation.

539
00:31:15,091 --> 00:31:17,941
I've really enjoyed it, and particularly
hearing the two experiences you've

540
00:31:17,941 --> 00:31:21,461
had from a much larger kind of
part of the motorsports cluster

541
00:31:21,731 --> 00:31:24,511
and then your experiences as an
entrepreneur coming out of Oxford.

542
00:31:24,781 --> 00:31:26,681
Is there anything else that
you particularly kind of wanted

543
00:31:26,731 --> 00:31:28,061
to add before we round out?

544
00:31:28,121 --> 00:31:29,761
Because I've really enjoyed this.

545
00:31:29,771 --> 00:31:31,681
No, I think it's been
a great conversation.

546
00:31:32,031 --> 00:31:36,671
you can tell from some of the approaches,
I would love to figure out how to join

547
00:31:36,671 --> 00:31:41,541
the cluster of motorsports up better
with the university and startup side of

548
00:31:41,541 --> 00:31:43,751
things, that's been a bit of a passion.

549
00:31:43,761 --> 00:31:48,756
Haven't seen it work as well as I'd like
to, maybe over the last twenty years

550
00:31:48,756 --> 00:31:52,226
or so here that feels like there's got
to be a way of joining up this very

551
00:31:52,226 --> 00:31:56,026
unique, now in on the TV everywhere,
Drive to Survive and everything...

552
00:31:56,491 --> 00:31:56,741
Yeah.

553
00:31:57,136 --> 00:32:00,256
...Sport that's just around the
corner and many of the people live

554
00:32:00,256 --> 00:32:04,296
in Oxford and around Oxford and
in certainly Oxfordshire, as well.

555
00:32:04,296 --> 00:32:07,216
So that's one of those things where
I'd love to join up all these bits of

556
00:32:07,216 --> 00:32:10,826
the puzzle that we've been discussing
in a much more fluid way, I suppose

557
00:32:10,826 --> 00:32:14,316
and reduce some of that friction of
the Brexit side of things would make

558
00:32:14,316 --> 00:32:17,946
it way easier for both the motorsport
cluster and also the startup.

559
00:32:17,946 --> 00:32:19,211
Yeah, both the large and the small.

560
00:32:19,236 --> 00:32:21,836
Yes, see if we can find ways
of joining those things up.

561
00:32:21,961 --> 00:32:25,261
No, and listen, I think that's a very
worthy and probably a good note, a

562
00:32:25,261 --> 00:32:28,821
positive note to end on is that there's
more opportunity and obviously the

563
00:32:28,821 --> 00:32:32,421
goal of this podcast is partly to
have these conversations in a public

564
00:32:32,421 --> 00:32:37,261
domain so that anyone that might be
able to add thoughts or practical

565
00:32:37,261 --> 00:32:38,931
solutions can basically get in touch.

566
00:32:38,931 --> 00:32:40,991
So we would encourage
that to anyone listening.

567
00:32:41,186 --> 00:32:41,726
Sounds good.

568
00:32:41,961 --> 00:32:42,401
Wonderful.

569
00:32:42,461 --> 00:32:43,061
Thank you, Mark.

570
00:32:43,611 --> 00:32:46,351
Thanks for listening to this
episode of Oxford+ presented

571
00:32:46,371 --> 00:32:47,771
by me, Susannah de Jager.

572
00:32:48,251 --> 00:32:51,661
If you want to stay up to date with all
things Oxford+, please visit our website

573
00:32:51,711 --> 00:32:56,501
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574
00:32:57,101 --> 00:33:00,271
Oxford+ was made in partnership
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575
00:33:00,271 --> 00:33:01,921
and edited by Story Ninety Four.